Speak at Sheffield DM -

Follow me on TikTok -

I've been recently stepping out of my comfort zone by participating in Google-led roundtables, speaking at conferences, and being a @MarketingOClock guest I've taken the next step by doing video content and posting on TikTok 🫣

I want to be able to rely on google. I wish I could press a few buttons and do right by my clients. That’s just not what’s being offered unfortunately

And this is why you should go with a trustworthy marketer rather than doing Google Ads on the cheap. Paying someone to audit or manage your account may seem unnecessary with recent AI developments in ad platforms, but let this be a reminder to get your accounts audited 😊

The same goes for many digital roles. As there are no industry-wide recognised certificates or qualifications, and a lot of our work is subjective in quality, there is no consistent way of objectively comparing the capabilities of peers across the industry.

Is anyone else receiving similar emails with the wrong business names?

@beyondthepaid Hi Melissa, Confirming that Audience Insights is *not* being removed. The team is aware of an issue that caused this reporting to stop showing in some accounts and is working to address it. cc @runnerkik @N8Louis @PUSB_PUSB

Three days to go until @NottinghamDM 3! 💚

Google > Mobile Google is testing a dedicated Ad section in SERPs. It shows more than 10 Ads in it. The Sponsored header stays active as you scroll up. Sending to: @rustybrick SIR.

📊 Custom Column: Total Search Impressions Available 🤔 Purpose: Show 100% Impression Share As A Number 🔢 Data format: Number (123) 🧪 Formula: Impr / c:"True Search Impression Share" Note: "True Search Impression Share" custom column required

📊 Custom Column: Impressions Lost Due To Ad Rank 🤔 Purpose: Show Loss Due To Budget As Number 🔢 Data format: Number (123) 🧪 Formula: Impr / (c:"True Search Impression Share" * 100) * (Search_Lost_IS_rank * 100) Note: "True Search Impression Share" custom column required

📊 Custom Column: Impressions Lost Due To Budget 🤔 Purpose: Show Loss Due To Budget As Number 🔢 Data format: Number (123) 🧪 Formula: Impr / (c:"True Search Impression Share" * 100) * (Search_Lost_IS_budget * 100) Note: "True Search Impression Share" custom column required

📊 Custom Column: True Search Impression Share 🤔 Purpose: This custom column will use the Search Lost IS metrics to calculate the True Search Impression Share 🔢 Data format: Per cent (%) 🧪 Formula: 1 - Search_Lost_IS_rank - Search_Lost_IS_budget

Free Google Ads Custom Columns! I'm sharing my Google Ads Custom Column formulas for Search Impression Share. Check out the attached gif to learn how to create Custom Columns in Google Ads ⬇ Free Custom Columns Listed Below ⬇ #PPCChat #PPC #GoogleAds

Trainline has rebranded as The Trainline (@thetrainline) @drmonkeyninja jested that ‘The’ implies just one train line. Seems somewhat limiting if that’s all they plan on offering tickets for. So I had to make this... 🤣

😇😈 #PPCChat

My tried and tested PPC Site Migration Sheet It allows you to do a site migration in just 2 hours, compatible with Google Ads Editor and Microsoft Ads Editor. Feedback and collaboration are always welcomed. https://t.co/O9HEhfjftw #PPCChat #PPC #GoogleAds

All reporting services have been restored. Thank you again for your patience. Please see the dashboard for updates: https://t.co/vJSbq1OGX2

Soon there will only be Performance Max campaigns. Maybe Google will be generous and give us a sense of choice by introducing a new campaign type, Performance Max+, ideal for those that want to burn through their money quicker #PPCChat