Oscar Garza
@garza
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Media guy at @GroupM. Enjoy a good conversation over a nice meal and a stiff drink.
Austin, TX
Joined April 2011
Ugh, on a Sunday. But I've had a coffee so here we go. Attribution broadly describes analytics approaches to giving credit to an advertising source (channel, publisher, etc) for generating an action (visit, conversion, etc). 1/7
I'm confused : everybody is talking about the death of attribution but it seems like Data Clean Rooms operated by Google, Facebook and the likes are making it possible again (with greater accuracy)... thoughts @hammer_mt @monferran @humanpropensity What am I missing ?
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Not good.
🚨 COWBOYS ROOTING GUIDE FOR TODAY 🚨 We want to (obvs) keep Wild Card hopes alive even though the NFC East is still possible. You can argue on some level that a Panthers win is not a disaster, but this is it for the most part. Let's have a day.
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I need a @cinco_agent jersey immediately. That's heart, man.
Every coach in the nation got this one waiting on the boys Monday morning.
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RETWEET IF YOU NEED THAT MIKE ELKO HALFTIME SPEECH
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Gather step, euro step, ghost step, talked to my lawyer step, falling but scoring step. All good
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We gave up too many points and did not score enough in the time allotted.
What would you say is the main reason that the Cowboys lost on Sunday?
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Great pickup!!!!!!
🎉 Learning at @UofDigital just leveled up. 📈 We’re proud to share that Veronica Ripson is now U of Digital's Head of Learning Experience! Veronica brings a rare mix of deep ad tech knowledge and true educator energy. She’s led training programs, guided learners one on one,
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Redfish sandwich and a margarita. "You may go to hell and I will go to Texas"
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Gotta do both. Our business is as much relationships as it is knowhow.
“Networking” is overrated. Being good at what you do and not weird about it will open most doors.
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The AI revolution is for real. I'm doing stuff that took whole agency teams weeks to do in less than 5 minutes. Equally exciting and terrifying.
Soon one smart marketer will be doing the work of an entire marketing department.
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President Donald Trump’s administration calculated its raft of new tariffs primarily based on existing trade balances — a departure from pledges to match the tariff rates and other trade barriers from other countries https://t.co/4KHyH9A3Vo via @economics
bloomberg.com
President Donald Trump’s administration calculated its raft of new tariffs primarily based on existing trade balances — a departure from pledges to match the tariff rates and other trade barriers...
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I love this inside baseball stuff. I was an early X+1 client and got some of this BTS info but this accounting is nuts.
In honor of the 20th anniversary of the ad exchange, I'm posting a few chapters of my very unfinished memoir on the early days of programmatic. Here's chapter 1: Poindexter https://t.co/rFq2tQ404N
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They're making fun of the worst fear of my life. Can we bring Cancel back?
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