The Boring Marketer
@boringmarketer
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Automating marketing with AI workflows & agents. Building products & community. Get my Claude Skills: https://t.co/a6VnNvuSpX
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Joined January 2023
10 skills to turn Claude Code into a marketing team that sells 1) I start with my positioning-angle skill to find a unique value proposition 2) I use lead-magnet to research mechanisms to generate emails 3) direct-response-copy to write powerful hooks and copy that
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I really don't think people grasp how powerful Claude's Agent SDK is or the implications... Build agents in natural language that run in loops until the job is done with access to unlimited tools and custom skills
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I learned Claude Code for marketing by learning how to code with it first. This is the boring answer but the best one. To get the most out of it as a non-technical person you have to know what its capabilities are. So if your goal is to leverage Claude Code for knowledge
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Lots of people are starting to discover Claude Code for non technical stuff But most of the information is fragmented Someone building a second brain with obsidian, automating books and accounting there, executing marketing here What are your favorite non-technical uses? Good
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apparently we reached AGI and called it Ralph Wiggum
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I want an accountant that uses claude code...I just reconciled one of my local businesses books today and I'm far from being an expert loaded in bank statements, receipts, invoices, etc. and created a lifetime overview, a q4 report, and a CFO level deep dive in a couple hours
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how to rank on search engines/llms and still sound like a human (give this image to AI for your next article/blog post/etc)
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I used this to write the copy on https://t.co/dhw85AoElA (the full SKILL is available as part of the pack on the landing page if that interests you, it's really good! I use it w/ claude/claude code)
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how to write better copy than 99% of websites on the internet (give this image to AI for your next ad/landing page/etc)
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two ways to get the most out of AI: 1) know what questions to ask 2) know what good looks like
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Marketing in 2026 is going to look a lot different. Big things coming soon.
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the trick to creating effective SKILLS is to make your ai *think* like an expert, not just follow steps
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The real opportunity in enterprise AI right now is about increasing the capability of individual contributors vs trying to automate everything. Just make everyone 10x better at using AI.
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The future of agencies/consulting looks like it will be around installing capabilities for customers via agents, fine tuning, skills
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nano banana powered brand kit without leaving claude code skills (ai creative strategist) + mcp (playwright, glif) - screenshots website - researches angles, creates concepts - I give feedback, repurpose etc Super consistent and easier to work with image/video models this way
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