egta
@egtaconnect
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The international trade body of multiplatform TV and audio businesses --- Reposts are sharing information, not endorsing
Brussels
Joined February 2013
Explore the latest from @egtaconnect and connect with us on LinkedIn 🌐. 🔗 Check out our upcoming events on our website:
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RT @tovimacom: Alter Ego Media Joins Top European Trade Body egta -
tovima.com
Egta provides a unique network of experts to foster collaboration and engage with policy makers, driving the industry forward through cooperation, benchmarking and alignment on standards
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The new edition of egta’s insight on radio and audio audience measurement is here!. Discover the latest methodologies used to measure radio, online audio and podcast listening across Europe and beyond:
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🌍 Explore the latest trends in audience measurement with our new advances in multiplatform TV report:
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📢 Happy World Radio Day!. With its unmatched reach, trust and engagement, #radio remains the #audio leader. Explore the latest research proving radio’s dominance, in collaboration with @WRadioAlliance. 🔗 Download your copy here: #WorldRadioDay
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▶️ WEBINAR: Balancing business & democracy - 5 Feb 15:00-16:10h. Join the session with @CForsgard and @martinandree12 to learn how to build long-term brand success while preserving local, trusted media 🛡️. Register here:
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📊 2024 Global #TV Consumption Trends - your must-read report preparing for a successful 2025! . In collaboration with @globaltvgroup, we’ve compiled new insights into #video consumption. 🖥️Download the full report here:
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🔊NEW: The sound of Innovation - AI Applications in the Audio Business. Discover our latest report on the transformative impact of #AI on the audio business👉
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Happy World Television Day! 🎉. Join us in celebrating TV’s crucial role in supporting democracy - its unmatched reach, reliability, and ability to foster cultural and social dialogue. @globaltvgroup @ACT_eu. #WorldTVDay #WeLoveTV #Advertising
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🎶 Sound ON . Following our brand revamp earlier this year, we’re proud to reveal our new sonic branding. Thank you @TalpaNetwork @jorisvanderpol and @AmpAmsterdam for bringing our new brand to life through sound. 🙌
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📢 Last week, our Director of Regulatory & Public Affairs, Conor Murray, moderated a dynamic panel about the Digital Services Act, joined by industry experts Elena Turtureanu, @adform, Ninon Vagner, @IABEurope, and Lucio Gagliardi, @AdevintaGroup. #Edaasummi2024.
Interesting panel discussion about the Digital Services Act in practice at #Edaasummit2024. Good to hear insights from @AdevintaGroup @Adform and @IABEurope moderated by Conor Murray @egtaconnect #Digital #ads
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Our Marketing & Sales Meeting is taking place this week in Munich!. Check out the agenda: 🇩🇪 Special thanks to our hosts: @ARD__MEDIA, @RMS, @RTLDeutschland, @sevenonestdint, @SkyMediaDE and EL CARTEL MEDIA
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Happy International Podcast Day! 🎙️ . Tune in to this special Expert Series with Tom Webster, Sounds Profitable @webby2001 to celebrate the power of podcasts and discover the latest in the podcast universe💫. 📺 Vimeo: 🎧 Spotify:
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RT @PubMatic: The new Expert Series with @egtaconnect is here! In the latest episode, the egta team spoke to our Hitesh Bhatt to dive deep….
creators.spotify.com
In this episode Hitesh Bhatt, Senior Director, CTV/OTT (EMEA) at Pubmatic, comments on the impact of global streamers and how they affect the world of programmatic and CTV. He looks into the latest...
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▶️ Tune into our Expert Series with Hitesh Bhatt @digital_hitesh, CTV/OTT - EMEA at @PubMatic, to discover the latest programmatic buying trends and explore common misconceptions!. 🔗
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Check out our latest episodes of Expert Series:. 🌿Estelle Reale on calculating the environmental impact 🌿 Alexandra Pimor on sustainable decision-making 🌿 Wim Vermeulen on sustainable communication
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RT @Adweek: JUST IN | Ad Net Zero, a global initiative to curb the advertising industry’s climate impact, will take over sole ownership of….
adweek.com
The WFA's brand safety initiative, which also housed efforts to standardize carbon measurement for digital media, shut down last week.
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🎙️ Our Director General @KattyRoberfroid spoke with asi's Research Director Richard Marks about our Industry Charter and 5 key priorities for multiplatform TV and audio. Check it out: 👈
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