Katty Roberfroid
@KattyRoberfroid
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Director General egta
Europe and beyond (41 member countries)
Joined June 2012
RT @egtaconnect: 👀 Something new is coming. Get ready for a fresh new look of egta. Stay tuned for the big reveal!. #comingsoon #brandre….
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egtabite 435: A compilation of TV insights and innovations
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egtabite 434: A compilation of Radio insights and innovations
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egtabite 433: Developing and operating a successful VOD platform in a small market
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egtabite 432: DTS Autostage: AI-powered connected car in-dash experience
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egtabite 430: ITV’s silent ad break as part of the Deaf Awareness Week
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egtabite 428: Boosting Boots’ sales with the beauty of great content
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egtabite 427: The Medium Moves the Message - Why Radio Broadcasters Should Embrace Podcasting
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egtabite 426: TV4 Play vs. social media: measuring ad attention and engagement with the help of science
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egtabite 424: Empowering marketers with the ITV Recovery Budget Planner tool
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egtabite 422: RMB’s Blue Screen initiative for eco-responsible advertising
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egtabite 420: How TF1 PUB is inventing tomorrow’s advertising in the metaverse
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egtabite 419: From Sound to Brand: Proving the Emotional Power of Radio
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egtabite 418: Atresmedia’s Pantaia helps brands expand their reach
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egtabite 417: Building empathy through the joint forces of radio and print
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egtabite 416: First 3D audio campaign in the metaverse
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egtabite 415: Normalising sexual wellness products with a Canadian love story
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egtabite 414: Generation Audio - A research project from Radiocentre on why commercial audio is growing and how advertisers can benefit
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egtabite 413: TV, the flagship medium for ad perception
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