Inside TikTok’s fan-edit frenzy—and how brands like Doritos and Lionsgate are using it to reach Gen Z

Get the full who's who of the new @Omnicom leadership team in our breakdown.

Icon Brands are never static. They possess a compelling point-of-view and an unyielding restlessness that drives them to innovate, evolving both their thinking and practice to meet the radical changes of today's landscape.  Antonis Kocheilas (@AKocheilas) charts the four vital

Artificial intelligence isn’t eliminating most jobs — it’s redefining them. A new study tracked AI adoption from 2010 to 2023 and found that automation tends to reshape tasks, not entire occupations. Learn more: https://t.co/Xg5TPWOo6J

Machine learning and generative AI: Which tool should you use — and when? Learn more: https://t.co/D6qs0oeKij

VOICE | " In a world where you can’t control the camera—and definitely not social media—you have to be ready to steer the conversation."

Cannes Lions came to a close today, and Dove scored its third Grand Prix for “Real Beauty,” winning the Glass: The Lion for Change.

The Indiana Pacers and Oklahoma City Thunder took their NBA Finals matchup to Game 7, but just making it this far took each team’s merch, sports marketing, and media to another level.

🥤 Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal, with a new iteration that makes use of digital tools to further personalize the experience for Gen Z!

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

VOICE | "From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar’s last 12 months have been a master class in marketing and brand dominance," Christena Garduno has the story.

“No one can teach you how to lead; you need to be willing and able to learn how to lead. Mostly we learn from our experiences and facing adversity. Stepping outside of the spaces where we feel safe — is a powerful teacher.”

In times of high anxiety and low morale, kindness is essential, not optional. Research shows that kindness at work can help retain top talent, boost employee engagement, and enhance productivity, making it a crucial attribute for emerging leaders.

"For organizations to succeed, they must invest in developing a workforce capable of integrating AI into daily operations."

AI-generated Rihanna and Emilia Clarke star in an unauthorized Dior spot, sparking conversations about digital likeness rights.

The cost for a 30-second spot in broadcast TV continues to decline as advertisers shift spend to streaming.

Jim Riswold, the acclaimed Wieden+Kennedy copywriter, sat down with Red & Co.’s Mira Kaddoura for an interview just weeks before his death.

Generative artificial intelligence will affect economic growth more quickly than other general-purpose technologies, according to a new report.

Even if you don’t need to know finance to do your day-to-day job, the more conversant you are on the subject, the better off you’ll be.

Unfortunately, many workplaces promote manipulators. Here’s how you can deal when you have to work together.