Jared Watson
@drjaredwatson
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Be good. Eat good. Live good. Asst Mktg Prof @NYUStern who is probably only tweeting about the Mavs & Cowboys
Manhattan, NY
Joined September 2010
@drjaredwatson "to contextualize it w/ the broader communication structure, why are ppl on social media? Fundamentally, we do it b/c we find value in it. That value takes many forms. We need to understand what the person is looking for & how we can provide value in that context"
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Really enjoyed discussing all things influencers at #acr2023 - thanks to @drjaredwatson and Meyrav Shoham for organizing such a great roundtable 🤩
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Marketing academics, SAVE THE DATE! Marketing in Israel 23 conference will be held on Dec 18-19. We have a great list of speakers this year including @DrGiesler @grazzidad @eascarza @MelanieBrucks @amna_kirmani @drjaredwatson @DanaTurjeman @veredkurtz and other twitterless
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Had a great time chatting with @danielle_sway about influencers, sharing AND learning about state-of-the-art insights. Check it out if you’re interested in the space.
So excited to share that our third Art of Sway podcast episode is now available! This one is with Jared Watson (@drjaredwatson), NYU Assistant Professor of Marketing — don’t miss our discussion about all things influence.
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What impact does “school choice” have on segregation? Pleased to share our (@KalindaUkanwa, @aziza_jones, and @bltphd) new @PNASNews research called “School Choice Increases Racial Segregation Even When Parents Do Not Care About Race” https://t.co/uzp2odEXNg A 🧵 … [1/10]
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Nothing like the LLWS You know when you see a kid from Wyoming wearing leather ranching work gloves, he’s hitting dingers @BarstoolBigCat
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I was blown away when I first heard this, but in talking to students over the past several months, they shared the sentiments of this analysis.
As an elder millennial who came of age when Google became a verb, I had difficulty grasping that ~40% of Gen Zers use TikTok for search. So I hosted a mini-focus group with Gen Zers to learn more. Here are 3 takeaways:
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In 48 hours, countless Ukrainians were forced to flee their homes to neighboring countries. They need protection. When you donate, we’ll match it up to $1,000,000, creating double the support.⬇️
Right now, the crisis in Ukraine is forcing families to flee their homes. Please make a donation today to send lifesaving aid to displaced Ukrainians, and @VancityReynolds & @blakelively will match your gift $1-for-$1 up to $1,000,000. https://t.co/1CHpm9CqUl
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I’ve only been told I look like this cat by 4 people. Come on Twitter
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George Floyd did not die *in order* to accomplish anything. That's the point. It was senseless murder. He did not die for our justice system to prove itself, or to push a political agenda forward. You don't redeem death with political solutions.
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“The stone the builders rejected has become the cornerstone.” Psalm 118:22 Today’s verdict isn’t about justice, it’s about accountability. An important step & many more to go.
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Hey folks, ESPECIALLY PhD STUDENTS, we’ve decided to give out several small research grants this summer to help move things along. See the details on the CBSIG website.
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As I get hip to TikTok (better late than never) and Clubhouse, I’m pretty amazed at the innovative mediums that are being developed, the multitude of ways brands are using them, and the (in)efficiencies that exist with the associated brand strategies.
Prof @drjaredwatson offers thoughts on brands experimenting with new digital platforms, via @voguebusiness:
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There is literally a tweet for everything. Cat got your tongue today huh?
Anarchists, Agitators or Protestors who vandalize or damage our Federal Courthouse in Portland, or any Federal Buildings in any of our Cities or States, will be prosecuted under our recently re-enacted Statues & Monuments Act. MINIMUM TEN YEARS IN PRISON. Don’t do it! @DHSgov
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Ran up in the Capitol like a college admissions office. Even the liquor store gotta buzz you in first.
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Just take note of the people who are quiet now, who have been quiet for the last four years, but will be more than happy to share their thoughts about every executive order or action that comes out of the next administration.
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Join us for week two of our Fall Emerging Scholars Research Symposium series, a collaboration with the @ThePhDProject's Marketing Doctoral Student Association! This Thursday we'll hear from @aziza_jones, Shana Redd, and @eouduehi. All can register here: https://t.co/pfumQmWhnD
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