An evening celebrating small business success in Michigan alongside some great individuals in our state. Honored is an understatement to be awarded a 50 Companies To Watch in Michigan award alongside our talented @BlackTruckMedia team!

https://t.co/EpPEH5aUTY

Our team does monthly Lunch & Learns. Next week's is on me and it's AI focused. Inspired by @BritneyMuller and the Actionable AI cohort I was in, I'm polling our entire team beforehand to make this productive and helpful, not just what I'm nerding out on.

Been waiting on a proper response from a SaaS platform on getting better insights and e-com data into GA4 for a month now... solved it successfully in 10 mins with Claude. Debugged, exported to a PDF. I should send the PDF SOP + invoice to them huh? Sheesh...

Turns out, ChatGPT uses Google (not just Bing or its own index). Abhishek Iyer proved it by creating a fake webpage only Google could find. ChatGPT cited it. Leigh McKenzie tested it too and found that ChatGPT Plus uses Google 👇 https://t.co/SYLONixcXf.

Great Live discussion via @danaditomaso & @lilyraynyc - appreciate the real, on-the-spot answers to questions for what's actually changed (or not) in SEO.

This morning Google Search Central just reported that they have released "Custom Annotations" to their Performance reports:

This ⬇️⬇️⬇️

A couple weeks ago I wrapped up the last cohort w/ @BritneyMuller - Actionable AI for Marketers and it was outstanding. Zero ego and all the collaborative action. Tons of great takeaways and elements I could immediately put into practice. Highly recommend.

Meet Bhushan Shetty! After attending @FedericoPascual (Founder of WordCrafter | 11+ years in AI) and my first Reddit Intelligence Workshop, Bhushan didn't just show up and say, "I'll do this later." He built his own Reddit Intelligence Dashboard!! His target? Surfacing

🆕 Founder of AI visibility tracking tool Lorelight is now shutting down the tool and said "there's no such thing as "GEO strategy" separate from brand building. For the large majority of brands at least." in LinkedIn post https://t.co/GJ5NdE01fO and also wrote a long blog post

For heavy AI users - they still use search the same amount as a few years ago. Traditional search is not being cannibalized by AI. @randfish @demandsphere

I think about this a lot… what happens when they rip the rug out from under them?

You can now post an update across multiple Google Business Profiles After posting this pop up appears if you want to add to other profiles, nice !

My bets on what the next Google core algorithm update will devalue, based on my experience working closely on Google algo updates for 15+ years: - an influx of thin, robotic pages meant to influence LLMs - repetitive "best" listicle articles, especially self-serving ones -

Who'd have thought the Diddy trial bubbling back up in the news would be a nice relief from the dumpster fire of politics....

Hot take: Y'all are just rediscovering SEO by way of "AI SEO" or "GEO"... Everyone's acting like optimizing for LLMs is an entirely new discipline that we need to do ASAP. It's not. Let's clarify a few things: Two different mechanisms: 1. Getting mentioned by an LLM (no URL) =

Many SEOs still carry an unconscious inferiority complex. On The Search Session, @randfish explains how years of Google dismissing SEO as spam left a lasting mark on the field - and why it still shapes perceptions today. Find out more about 👇

LLMs do not crawl the web, do not maintain indexes, and do not enforce ranking algorithms at internet scale. They operate as presentation and reasoning layers on top of the classic information retrieval (IR) pipeline. The recent paper Why Language Models Hallucinate (Kalai,

Almost like SEO professionals are the most equipped people in the world to help companies navigate AI search but hey what do I know

The sooner we realize that 60% of what we use to get from Google is still A LOT more than the incremental clicks AI/LLMs send, the sooner we can get back to focusing on what matters most: users+revenue. 👇