
Code and Theory
@codeandtheory
Followers
10K
Following
2K
Media
634
Statuses
3K
50% creatives and 50% engineers living at the intersection of tech and creativity.
Global
Joined November 2009
The @StarTribune, a legacy institution established in 1867, trusted us to transform its business and, in doing so, save local news. Here's a look into our collaboration:
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Chief Creative Officer @CraigElimeliah on how AI should be showing up in the workplace: "Most design teams still treat AI like backend infrastructure… something to power up, not experience. But that’s a failure of imagination," says Elimeliah. "AI isn’t just backend code. It’s
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To capture the emerging AI and IoT landscape, @Qualcomm trusted us to help them transform from B2B to B2D(developer). The goal: create the largest developer ecosystem the world has ever known. Explore the work and its impact:
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“AI is a force multiplier. If you’re good, it’ll make you better. If you’re lazy, you’ll get exposed,” says Chief Creative Officer @CraigElimeliah. He joins @TheDrum's Lynn Lester at Sport Beach to discuss how Code and Theory is reengineering creative workflows around AI and why
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At Sport Beach, @carmeloanthony reveals which @nyknicks coach, from the '80s and '90s, was the best. Check out this full clip, with Code and Theory co-founder Dan Gardner and Marriott International CEO Anthony Capuano, for the answer: Spoiler: It wasn't
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More AI isn’t the answer — resonance is. Brands are getting sucked into all the generative “creative slop” flooding channels, while audiences tune out. The fix? @instrument CEO Laurel Burton says brands must build systems that scale with soul—structures that give both humans and
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We’re headed to #VercelShip2025 as proud platinum partners—ready to talk real business impact, not just page speed. Over the past year, we’ve launched 6+ next-gen web experiences with @vercel, from reimagining @StarTribune to leveling up storytelling for @elfcosmetics. And we’re
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Digital fatigue is growing, especially among younger audiences. Yet, too many brands still design experiences around channels—not humans. @LeftFieldLabs CEO Sarah Mehler shares why the next wave of AI adoption will be won through intuitive, emotionally resonant experiences people
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We are joining forces with Consulum and other @stagwell network companies to launch @SportsMaydan, a global sports engagement collective aimed at unlocking the full potential of the MENA region through sport. With our track record of transforming digital experiences for big
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Hot takes from the Sport Beach stage, where Dan Gardner joined @carmeloanthony and @MarriottIntl's Anthony Capuano to discuss how to create a global brand:.▪️ Andy Roddick is wrong. Tennis is not harder than basketball, per Melo. ▪️ Melo agreed to do wine tastings with his future
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RT @michaelmiraflor: Dan Gardner from Code & Theory:. “This festival used to be about creativity through content, now it’s mostly about tec….
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