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Code and Theory Profile
Code and Theory

@codeandtheory

Followers
10K
Following
2K
Media
634
Statuses
3K

50% creatives and 50% engineers living at the intersection of tech and creativity.

Global
Joined November 2009
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@codeandtheory
Code and Theory
7 hours
The @StarTribune, a legacy institution established in 1867, trusted us to transform its business and, in doing so, save local news. Here's a look into our collaboration:
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@codeandtheory
Code and Theory
1 day
With 12 major industry recognitions in the last two years — including 8 “Agency of the Year” honors in 2025 alone — Code and Theory continues to transform the creative and technology landscape for the world's most ambitious brands. Learn more:
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@codeandtheory
Code and Theory
2 days
Chief Creative Officer @CraigElimeliah on how AI should be showing up in the workplace: "Most design teams still treat AI like backend infrastructure… something to power up, not experience. But that’s a failure of imagination," says Elimeliah. "AI isn’t just backend code. It’s
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@codeandtheory
Code and Theory
8 days
"We push our clients to make moments of disruption, uncertainty and change their offense. Take that opportunity to change the things you don't like," says CEO Michael Treff. He joined the CMO Confidential podcast with Mike Linton to share why CMOs need to stop playing defense if
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@codeandtheory
Code and Theory
9 days
To capture the emerging AI and IoT landscape, @Qualcomm trusted us to help them transform from B2B to B2D(developer). The goal: create the largest developer ecosystem the world has ever known. Explore the work and its impact:
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@codeandtheory
Code and Theory
13 days
“AI is a force multiplier. If you’re good, it’ll make you better. If you’re lazy, you’ll get exposed,” says Chief Creative Officer @CraigElimeliah. He joins @TheDrum's Lynn Lester at Sport Beach to discuss how Code and Theory is reengineering creative workflows around AI and why
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@codeandtheory
Code and Theory
15 days
At Sport Beach, @carmeloanthony reveals which @nyknicks coach, from the '80s and '90s, was the best. Check out this full clip, with Code and Theory co-founder Dan Gardner and Marriott International CEO Anthony Capuano, for the answer: Spoiler: It wasn't
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@codeandtheory
Code and Theory
19 days
More AI isn’t the answer — resonance is. Brands are getting sucked into all the generative “creative slop” flooding channels, while audiences tune out. The fix? @instrument CEO Laurel Burton says brands must build systems that scale with soul—structures that give both humans and
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@codeandtheory
Code and Theory
21 days
We’re headed to #VercelShip2025 as proud platinum partners—ready to talk real business impact, not just page speed. Over the past year, we’ve launched 6+ next-gen web experiences with @vercel, from reimagining @StarTribune to leveling up storytelling for @elfcosmetics. And we’re
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@codeandtheory
Code and Theory
21 days
Digital fatigue is growing, especially among younger audiences. Yet, too many brands still design experiences around channels—not humans. @LeftFieldLabs CEO Sarah Mehler shares why the next wave of AI adoption will be won through intuitive, emotionally resonant experiences people
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@codeandtheory
Code and Theory
21 days
We are joining forces with Consulum and other @stagwell network companies to launch @SportsMaydan, a global sports engagement collective aimed at unlocking the full potential of the MENA region through sport. With our track record of transforming digital experiences for big
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@codeandtheory
Code and Theory
22 days
The marketing world is moving faster than ever—and legacy workflows can’t keep up. To meet rising demands for speed, scale and personalization, @Adobe and @stagwell have joined forces in a global partnership that brings deep marketing expertise together with cutting-edge
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@codeandtheory
Code and Theory
22 days
Hot takes from the Sport Beach stage, where Dan Gardner joined @carmeloanthony and @MarriottIntl's Anthony Capuano to discuss how to create a global brand:.▪️ Andy Roddick is wrong. Tennis is not harder than basketball, per Melo. ▪️ Melo agreed to do wine tastings with his future
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@codeandtheory
Code and Theory
23 days
To properly kick off Day 1 of Sport Beach at Cannes, we developed a sneaker built on connection, adaptation and endless creativity — a reminder that innovation isn’t always artificial. Our custom kicks flip the AI conversation on its head. Instead of a flashy execution, we looked
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@codeandtheory
Code and Theory
23 days
RT @michaelmiraflor: Dan Gardner from Code & Theory:. “This festival used to be about creativity through content, now it’s mostly about tec….
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@codeandtheory
Code and Theory
29 days
No matter how perfectly timed the birthday card from her dentist was, it lands with the weight of a push notification. “I don’t feel seen. I feel sorted,” says Code and Theory's Karen Piper. She’s calling for a shift from Information to Emotional Technology. “People don’t return
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