Claire McHugh
@clairemchugh
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CEO & Co-founder @Axonista . Helping media companies make innovative video products. Board Member @IFI_Dub & @ScaleIreland . Storytelling & Community FTW.
Dublin
Joined February 2009
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I can’t hear Trump’s voice anymore without imagining
@sarahcpr
’s visual interpretation of his words. It lessens the blow ever so slightly. Thank you Sarah.
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That feeling when your customer’s interactive video streaming service gets all the love from Prince Harry,
@lilycole
and
@Maisie_Williams
on launch day. Welcome to the world
@wbnofficial
thanks for trusting
@axonista
with your vision
#interactivevideo
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On North Wall Quay, bunny waits patiently for its owner.
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The amount of startups that are in Dublin and want to ‘grab a Guinness’ with me far exceeds the amount of Guinness I might consume in a month. It’s cute, but I’m starting to think I have a reputation for the gargle. Irish people drink coffee too!
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I'm really delighted to join the
@ScaleIreland
board and contribute to its inspiring mission of creating the most advantageous conditions for Irish tech start-up and scale-up companies to thrive 😊
We are very proud that our CEO
@clairemchugh
has joined the board of
@ScaleIreland
an independent not-for-profit org with a vision is to make Ireland the leading location for innovation & entrepreneurship.
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Next month
@axonista
will add 7 new team members putting us above 40 people for the first time ever.
It's a really competitive hiring market at the moment and I'm just so proud of the team for making this happen.
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I apologize in advance to anyone who comes into zoom contact with me today. 🤣
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@destraynor
@emmetjryan
@nytimes
💯and the phrase girl boss can’t disappear soon enough. Please stop infantilising women in leadership positions.
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Totally delighted about this :) big props to our team for being the superstars they are. Exciting times ahead!
15 new jobs as Axonista lands €1.7m EU grant to enrich video apps
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@davidbrunelle
Thank you. I’d have also chastised him for the use of italics in the first paragraph, which imparts a slimey, patronizing tone, before we get to the casual sexism. Hope he has learned something today.
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I’ve had a good day. We successfully onboarded 5 new team members
@axonista
who all reported having enjoyed their first day.
And I have confirmed appointments for haircut, eyebrows, and a massage.
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Yay! We won! People’s choice award 2018
@tvconnectseries
#tvconnect
thanks to all who voted for me! Go team
@axonista
and congrats to all the winners!
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What can only be described as a celebration of fire engines just went past me on the quays complete with full sirens, horn-tooting, and waving occupants. One of the most exciting things to happen in ages.
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My parents, celebrating
#Bloomsday2020
while cocooning is all the cuteness you need right now.
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This is one of the best things I've ever read on running a product company. Tons of advice on every stage from 'drunken walk' to 'hypergrowth', and how to really measure product/market fit.
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Greetings from this morning’s office in sunny Cannes. Thanks
@TwitterMktg
for the great view! looking forward to speaking about the next phase of social shopping, and importance of video commerce for brands at
#TwitterBeach
panel tomorrow representing
@axonista
#CannesLions2022
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My parents are online shopping, banking and zooming for the first time in their lives, due to cocooning. Their questions about UX are insight-rich. Key concerns are trust, privacy, frustrations re number of steps needed to do things. Their ability to adapt an inspiration.
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Very much looking forward to participating in this conversation!
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@amandapalmer
@DrJenGunter
@neilhimself
I feel the second part of your observation ‘oh my god’ is being overlooked. Whatever it is, it belongs as an option, on a sunlight-faded poster, in the window of a closed hairdresser, in a bypassed country town.
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Had such a blast at
#TwitterBeach
panel talking about the future of social commerce with these amazing and knowledgeable folks from across the entire marketing ecosystem
#CannesLions2022
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Big congrats to
@jmkirl
for winning Corporate Leader of the year at
#WomensAwards
and for delivering some very important words in her speech to businesses about choosing services providers that support diversity 💪
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Coming up for air, so decided to see what I can do to help. We started
@axonista
in a recession 10 yrs ago. Any startup founders in Ireland, who feel they would benefit from a chat with me as they face unknowns, I have 30 mins of my morning free for chats
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Waking up today is like in Back to the Future 2 when Biff steals the almanac and ruins Hill Valley. Only much worse.
#Election2016
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Excited to join
@GrowRemoteIrl
advisory panel representing
@axonista
. Looking forward to sharing learnings with leading remote employers like
@zytedata
@boundless_HQ
@weareglofox
and
@NearForm
, and participating in shaping the future of remote working in Ireland.
#RemoteWork
👩💻🏡
🚀 Today we're releasing details of our advisory panel, and starting with employers.
These leaders in Ireland's largest home grown remote companies will help steer our work so that we stay employer lead, with a focus on local impact.
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Dublin is at its most charming and creative on
@CultureNight
a welcome reprieve from hotel construction to see young and old enjoying and learning with wonder. Well done all involved, and welcome to
@MoLI_Museum
❤️
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Thanks Twitterverse for the supportive and kind comments about this morning’s event with
@ScaleIreland
😊🎉💚
Thank you to our guests the Tánaiste,
@LeoVaradkar
,
@realBobbyHealy
of
@MannaAero
&
@clairemchugh
of
@axonista
for raising the profile of the indigenous tech sector 📈
A positive discussion hosted by
@MartinaFitzg
&
@BrianCVC
, supported by
@dogpatchlabs
🎥
#ScaleIrelandStartups
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Lads we’re in
@WiredUK
Magazine 😀
#europeshotteststartupwhisperers
@Aislinn_Mahon
@ali_treacy
@alanjcostello
@JohnODea8
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Thanks Sandra and
@SunTimesIreland
for the feature today’s paper, and for letting me rant about Dublin housing crisis, and unfair ESOP taxation for people who take the risk on working at startups
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Surprised, and grateful to be a finalist in
#Womensawards
for Entrepreneur of the Year. Thank you to whoever nominated me!
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Ok just want to know how many folks are having frequent bizarre action-packed dreams? I wake up exhausted. Mine have plot lines, character development, the works.
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Building a company is hard, and from time to time, is hard on its founders, and leaders. There's no shame in that. This is a good collection of blog posts on the topic, that may not make you feel any better, but will certainly make you feel less alone.
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Happy
#IWD2022
to all those pushing for meaningful change for all women every damn day. Special shout-out to the heroes at
@AwakenHub
who are creating an inclusive community of women-led businesses across Ireland, and removing barriers to investment, scale, and success.
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Very proud of the whole Axonista team, being recognised for excellence in interactive media production, receiving two gold
@HorizonAwards
in e-commerce, and experimental new technology, with our partners at Fashion Relief TV and Oxfam Ireland. 😊🥳🎉👏👏👏
We won two gold awards at the 2020 Horizon Interactive Awards for our work with
@lorrainekeane
and
@OxfamIreland
on Fashion Relief TV🚀 This is a prestigious award that recognizes outstanding achievements among interactive media producers from all over the world
@HorizonAwards
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Team
@axonista
had the best time at the
@DeloitteIreland
#Fast50
awards. Making the list for the 3rd year in a row, climbing to 37. Huge thanks to our team, customers, partners, and supporters, and to Deloitte for recognising our success. Congrats to all the winners! 🎉
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A shout out to those supporting women in enterprise today for
#NWED
@GoingForGrowth
@SheUpsOrg
@TechFoundHer
@WMBMagazine
@Entirl
@AwakenHub
thank you for all you do to promote women-led businesses (thanks
@mrgaryfox
for the inspiration)
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Yay! Made the
#Fast50
list for 3 years running! Thanks to all of our team, customers, partners, friends and all at
@DeloitteIreland
🫶
🎉 Big news 🎉 Axonista has made the Deloitte Technology Fast 50 Ireland for the third year in a row.
Massive thanks to our team, customers, partners, and champions for being part of our journey. Best of luck to all of the listed companies.
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There is no garden I’m happier to see. My mother-in-law Nina is a genius. The inhabitants aren’t bad either
#reunited
😍
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The new whitewater rafting facility is coming along well 😀
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A team-wide love of storytelling and storytellers informs our approach to
#VideoCommerce
, and the software we build. We're also having a lot of fun internally at Axonista celebrating our favourite storytellers this month :)
As part of our Storytelling Month, we'll be sharing clips from some of our team's favourite storytellers, starting with our QA Engineer, Avinash! In this Vanity Fair video, Edgar Wright breaks down scenes he's directed from his film and television career 📹
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Really proud and delighted to show off our new look! Big thanks to Axonista's finest Thomas Tennyson for creating our beautiful new brand identity. Read all about the design process behind it here!
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Well done to all our team. A great achievement to have made this list 3 years in a row 🚀
Thank you
@Ireland_Inc
and
@KPMG
for listing us again in the US 250 Index which tracks high impact firms in the US. It has been an incredible year for
#VideoCommerce
. Excited to be leading the way in the US and beyond!
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This
@a16z
podcast about how they podcast, is a great insight into the storytelling process of what makes an interesting conversation that is compelling to listen to.
Useful for panelists, moderators, and speakers who want to improve their craft.
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@AlexHormozi
I’m pro argument. Being willing to hear, debate and understand an alternative view, where both reach a new level of understanding is an opportunity to learn. Agreeing for the sake of avoiding argument, is quicker, but robs both people of that.
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Big Friday shout out to the Dublin startup community, who help companies like ours get to the next level. Couldn't do it without you x
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This narrative about companies ‘allowing’ employees to work from home is odd. It’s hugely beneficial for employers that people can and are agreeing to work from their homes right now, and the narrative should be about employers and gov facilitating that.
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Lots of happy memories, looking forward to making many more wherever our new Dublin home will be!
It's been a wonderful 2 years at our Exchequer Street office, but today we move on! Thank you, & best of luck to our lovely neighbours
@TouchPress
and
@evervault
, and all the awesome local businesses. Excited to see what our next home will look like. For now, we remain
#remote
!
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So incredibly proud of team
@axonista
for winning the Health & Wellness award at the
@DITAwards
tonight
#DITA22
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‘In 2019,
#LiveShopping
generated approx $60BN in global sales, with China accounting for vast majority. By 2023, it is estimated that total global sales will reach $500BN with a much larger global footprint—a staggering 833% increase in just 4 years.’
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The year 1973 was a different world for Irish women. If you were married, you were legally barred from entering the workforce. Here’s to 50 years of progress in women’s rights led by Irish activists in Ireland who’ve paved the way for my generation and the next ❤️
This year NWC celebrates 50 years - women have made huge progress in the past 5 decades, from economic equality to reproductive justice
This year we'll be celebrating these wins, but also looking ahead to a more feminist future for us all
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To
@TheEconomist
can you please stop promoting this guilt-inducing click-bait headline and image to paywalled content. Women and girls have enough BS to deal with.
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Thank you so much to
@AwakenHub
community for being so supportive & sharing
@axonista
open roles! Yesterday was the third anniversary of when I first met
@MMaryMcKenna
. Here’s a photo of us after a week of listening to H2020 pitches in Brussels! Relationships are everything 💚
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Good morning anyone running your own business. This is your reminder to focus on what matters, and try to enjoy the ride! What's the one big thing you want to move forward this week?
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Dear cold emailers, please stop with the harassment. 'Perhaps my last couple of emails fell through the cracks'. No they didn't, neither did the Linkedin invite you sent to tell me you sent me an email. What it has done, is damage the brand of the company you represent.
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50 years ago today my mum was the first person my dad met on his first day at his new job. 🥰
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Been a very long time since I’ve had the entire strand to myself!
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Not one for posting Zoom photos usually, but catching up with
@GoingForGrowth
lead entrepreneurs this morning was special. Paula & team have made a superhuman effort to keep this female entrepreneurship programme going during lockdown, & sharing expertise when most needed. ❤️
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Approximately 25% of the
@axonista
team drinking enough cocktails for the entire team. Lovely to reconnect with colleagues and meet some irl for the first time 😊🥳🍸Thank you
@Iveaghgardenhot
for looking after us so well on your lovely outdoor terrace.
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This day 3 years ago I was watching the early morning mists roll off Machu Picchu, and making friends with llamas. Feel very privileged, and grateful to have these memories, and for everyone and everything in my life. Love to you all this festive season. ❤️🎄
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Well done team Axonista. Super achievement we can all be proud of. ❤️
The Axonista team is really proud of being included in the
@deloitteireland
Technology
#Fast50
2021 Ireland this year. Thank you to all of our team, advisors, customers, and supporters for making this achievement possible. Congratulations and continued success to all the winners.
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On
#IWD2021
while we acknowledge our favourite women, please continue to make decisions that support women-led businesses, increase gender diversity in your org's board, team and suppliers, & cast your net a little wider than your network to build inclusive spaces for ALL women.
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Investment firms sending inbound emails! First qualifying exercise I do when I check out your website is see how long it takes me to scroll down your team page before I see a woman or a person of colour.
#diversitymatters
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The team at
@axonista
is very happy to receive our Champions of EU Research certificate today :) what a nice surprise!
Irish companies have embraced the innovation agenda in Europe -
@Entirl
CEO speaking at Champions of EU Research Awards
@Horizon2020_ire
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It’s a beautiful sunny day in Dublin, and I get to be reunited with my brother
@ShaneMcHugh
who I haven’t seen in at least 2 years!! 🤯
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On day 2 of an
@axonista
senior management team offsite at the lovely
@huckletree
Dublin offices. Absolutely fab set up, location, well managed and safe environment and friendly, helpful team :) Lovely way for remote teams to meet up and get a bunch of planning done.
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We added 7 new team members to the
@axonista
team during lockdown, please share and help us find one additional web developer - (consider it a birthday request from me 🥳)
Happy Monday! We're hiring! We're looking for a web developer to join our internal product team developing one of the world's leading video CMS and streaming platforms. This role is remote-first, open to applicants in Ireland, Croatia, Spain, and France.
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Pet peeve - bullshit startup PR headlines that have no basis in reality, but seek to will it into existence. e.g. 'X is looking to raise Y million creating hundreds of jobs'. Sure, aren't we all?
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Super excited to announce this role
@axonista
🚀
Suitable for someone who loves bringing new B2B2C products to market, in an industry poised for growth, with the support of a tightly-aligned, remote-first team on a mission to power the video-first future of shopping
Axonista is
#hiring
an experienced
#ProductManager
to lead the vision, strategy, and delivery of our flagship
#Interactive
#VideoCommerce
product, and join us in our mission to power the video-first future of shopping for brands and retailers
#RemoteWork
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Hiked all the way up to the ancient city of Thera, only to find The Doctor had got there before us.
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I have a new laptop. I generally hold on to my devices til the bitter end, so this is very exciting.
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Came across this little flower on my walk around the block today, and it made me far more emotional than I expected it to.
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Great write up from
@MrJohnFKennedy
on yesterday’s inaugural
@ScaleIreland
event kickstarting important policy conversations for the Irish indigenous tech ecosystem.
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For SMEs interested in learning more about
#RemoteWorking
, this is an excellent playbook launched today by the
@GrowRemoteIrl
team, in collaboration with some of Ireland's leading remote-first companies, including contributions from the
@axonista
team ☺️ 👇🏼
It's live! 🎉
Ireland's leading remote companies have come together to launch Ireland's first industry-led playbook to help SMEs make the transition to remote.
Download it here 👉
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Sometimes things go wrong and your business can have an urgent issue. It can be frustrating, and daunting, but it’s almost always an opportunity to find any holes in your process that need fixing, and spot great teamwork, leadership, and collaboration within your team.
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@ConallLaverty
It’s amazing how many people in the Irish startup scene played in bands. Former rock school participant here. Although my photos predate yours so much they’re in black and white.
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To support small businesses who are struggling right now, consider buying a voucher from them, if you have the means. It might make all the difference.
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Looking forward to this discussion, which will highlight the cutting-edge technology being developed in Ireland by
@axonista
and
@MannaAero
, as well as how indigenous tech companies will play a role in our economic recovery.
The response to our upcoming webinar with the Tánaiste,
@LeoVaradkar
has been incredible!📢
Two successful founders
@realBobbyHealy
of
@MannaAero
and
@clairemchugh
of
@axonista
will also be sharing their stories🚀
Limited capacity:
#scaleirelandstartups
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Looking forward to chatting about Irish Venture Investment and the Irish tech ecosystem with
@FinnMurphy12
@NikkiMcClaff
, and Alan Foy of
@Venturewave_Cap
on April 22!
🎉NEW SPEAKERS ANNOUNCED🎉 Register today!
Entrepreneurship is a key theme at The Business Show Virtual Summit.
Only a few weeks left, book your complimentary ticket today!
#RebootingIreland
with
@ExpleoGroup
@DraperEsprit
@dogpatchlabs
@nouvation
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❤️ to anyone going through layoffs this week at big tech companies.
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Growing up with a mother who made a living from art, and studying art history in school, I wondered why there were no women in the art history books, apart from in the paintings. This Twitter account is correcting that gap in my education every day!
Frida Hansen (1855-1931), Norwegian textile artist in the Art Nouveau style, known for her tapestry work
#WomensArt
#Solstice
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