Chance Riley
@chanceriley_
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Following
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Growth @drivelineBB / prev. @cutsclothing, @dtcostudio
Austin, Texas
Joined September 2017
Charlie Munger’s elementary worldly wisdom for media buyers (or anyone else who could benefit from being a stronger generalist)
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Here's the full notice if someone else wants to gut check this -
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Our ops team just caught this CBP notice buried in the Federal Register. looks like we might be able to claim refunds on any stacked tariffs?!. Not 100% sure on interpretation but definitely worth investigating.
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Question for DTC twitter. Do you think it’s possible to be a great advertiser on a platform, without personally being a user of that platform?.
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RT @imboringads: Vibe marketing" isn't some fluffy concept—it's the complete restructuring of how marketing operates. I'm an ads guy and I….
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Old algo: "This guy wants running shoes. More shoe ads!".New algo: "This guy binged @NickBareFitness content, then browsed running shoes, then heart rate monitors. He's going for a marathon – show him hydration packs and recovery supplements next.". Adapt accordingly. .
Meta’s algo has a goal of relevance. How it determines relevance changed in 2024. Play accordingly.
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RT @oliviaakory: “In DTC specifically we don’t talk about marketing, we talk about advertising” - @mbertulli is spot on and so clearly arti….
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RT @DrivelineBB: A new Driveline feature just landed in today's @BostonGlobe! 🗞️. Check out some of the highlights below👇 .
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RT @DrivelineBB: Driveline Family,. Almost 20 years ago, I set out to revolutionize baseball. I believed that the notion of “natural talent….
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It was a ton of fun to watch this project come to life. @TBazzana exemplifies what it means to be truly dedicated to your craft - an inspiration no matter who you are. Can't wait to see him reap the rewards and begin a new chapter on Sunday night. 👀.
Travis Bazzana’s journey to the draft has been an eventful one. His dedication and hard work have propelled him to the top of the draft predictions, with many expecting him to be the first pick in the upcoming MLB Draft. Check out our new YouTube video to see the full story🔥
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RT @TaylorHoliday: We sold over $100M in silicone wedding rings in 4 years at QALO. FB ads were a huge reason why BUT there is another, ea….
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RT @DrivelineBB: Congrats to Driveline Trainee JP Crawford on a monster 2023 at the plate, tripling his home run total from 2022 while impr….
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RT @MLBPA: PLAYERS AT WORK 💼 ALEX COBB. Alex Cobb's recovery from Tommy John surgery was filled with adversity, but not a day went by that….
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RT @DrivelineBB: Driveline Trainee Mookie Betts has been on a tear lately and making a strong case to be MVP this year, take a look back at….
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RT @DrivelineBB: Great case study of @LieutenantDans7 using smash factor balls to help accelerate his return to the @Cubs 🙏 .
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Big news from the @TryTreat team this morning! It's been a lot of fun working with @osmanmatthew2 and team, both as an advisor and customer. They're an incredibly sharp and fast moving team – excited to see what they do next ⚡️.
NEW: Chatted with @osmanmatthew2 about how @TryTreat uses generative AI technology to create content for ads that's personalized based on customer data. Here's the exclusive on how the startup landed $8.5MM from @GreylockVC:.
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RT @stevenborrelli: We’ve taken $0 in VC money since starting @cutsclothing 5 years ago. The bootstrapped path hasn’t been easy, but it’s….
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RT @web: Three of the biggest brand stories in eCom just broke into the top 20 for the first time: . — Summersalt.— Cuts . AND: Jen Rubio h….
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RT @rezakhadjavi: A team that's absolutely nailing Performance Creative is @cutsclothing. - Rigorous analysis ✅.- Powerhouse creative prod….
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