Nate Lorenzen
@anatelorenzen
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Stay curious. The only agency I worked at was the one I built and sold. I post about books, tech and advertising.
The Library
Joined July 2022
1. Always tell a story. 2. Be in permanent beta. 3. Don't be clever; be direct. 4. Remember Chesterton’s Fence 5. You can buy revenue but will need to plan for profit. 6. Buyers don't want more choices; they want more confidence in their choice. 7. The brand bible is not
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Sam Altman saw this tweet and drops Sora - an app of 8 second AI clips - 2 months later 👀
We’re bringing back Vine, but in AI form
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𝐅𝐢𝐧𝐚𝐥𝐥𝐲. Bitcoin made easy. No really, that's it. Try it out now to start earning BTC rewards ↓
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Make Synthetic Focus Groups!
*Synthetic Focus Group* Need fast feedback on your DTC creative? You can build a synthetic focus group using ChatGPT in under 30 seconds. Here’s how: 1.) Define 3–5 target personas (demographics, psychographics, shopping behavior). Prompt ChatGPT to role-play each one.
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One Battle After Another is the second movie inspired by Vineland.
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The stock market drives the economy. Read that again. It's the correct ordering.
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top is in
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Just finished The Devils. Easy recommendation to what will surely be a great series.
Anyone else reading The Devils by Joe Abercrombie? Self-aware fantasy makes it feel novel 😉 in 2025. Guessing this is picked up to be made into a series in the next 5 years.
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Crap
In terms of spurious correlations, if the market holds through end of year were good till late 2027. 3 months to go...
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Did you win a meeting this week by yelling "first principles" first?
Whoever yells “first principles” in a meeting first wins.
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Fuck it, here's mine. I’ve spent my entire career in social advertising. Every day, I studied how attention moves through platforms and how creativity and data combine to drive growth. One day, I joined a gaming company that was later acquired by Disney, and it opened my eyes
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Pro Tip: When interviewing have a personal story prepared. Listing your resume with a "and then...and then" type narrative does you no favors. Use the Pixar Storytelling frame to keep it punchy.
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Prophecy isn’t guessing the future—it’s hearing it before it arrives. Robin Bullock explains the sound that comes before the move. Watch Full episode
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A lot of mistakes happen when marketers try to solve marketing problems with engineering solutions.
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I have a very simple mental model for Meta: it explores and then it exploits. It costs them money to explore. Whatever they can do to reduce that exploration cost while keeping exploit as effective as possible they will do. Play accordingly.
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