That about wraps up this town hall… fantastic hustle - thank you all for coming. Let me just leave you on this fact: 85% of video plays without sound. If your visuals can’t tell the story, the story doesn’t land. That’s the world we’re building for… and where OOH leads.

Nigel Clarkson - 🇩🇪 Germany up 17% OOH now 10% of all media “The gold standard of Europe.” And he’s right - the need for DPAA has never been stronger.

They called our ads "VILE" and "INFLAMMATORY"—because they were true, and they worked. No one rattles the woke left like we do. And we’re just getting started. Visit our profile & follow @citizens_sanity to join us on the frontlines of the war for common sense.

Reuben just cut straight through it: 🇬🇧 Same number of billboards as the US (with 5x fewer people) 🎯 Better targeting, higher value Great session. Clear message. #Guideline #DPAA

Vanessa just hit us with the facts: Brits spend 25% of their time outdoors, but only 3% of ad budgets go there. That’s a massive gap… and a massive opportunity. #Rapport #DPAA

Stephanie from Omnicom Media just crushed it. Solar-powered DOOH in Rio that runs the screen and the pub below it? Sustainability has never sounded this cool. #DPAA

The VSEAT® is revolutionizing rides for so many cyclists. You too can enjoy a smooth, supported ride with no crotch pain! It's time to make the switch, your crotch will thank you. Made in the USA.

Town Hall underway. If you leave here knowing 5 new people, we’ve succeeded. Let’s connect. #DPAA #DOOH

#DPAA Town Hall’s underway… really good feeling in the room.

Live from 16 Old Bailey 👋 #DPAA Town Hall starts soon. Let’s talk DOOH, data, omnichannel + what’s next.

The best #DOOH campaigns stick with you. @nytimes ‘The Truth Is Worth It’ might be one of the best OOH ads ever according to @TheDrum. Journalism as a sensory experience, showing that the pursuit of truth is hard, but worth every frame. Just as relevant today.

National brands are doubling down on local OOH. 🗽📍 @DPAAglobal Summit insights + @eMarketer show local activations drive real connections, social amplification, and trust. Context matters - DOOH isn’t just seen, it’s felt.

OOH is proving its power…again. 💥 Lisa Catalano’s highway billboard campaign to find her future husband isn’t just getting eyeballs is sparking lots of conversation. Sometimes the best campaigns aren’t about products -- they’re about stories people can’t ignore.

Trapped in a small house, a bizarre visitor is knocking. But is he real, or a hallucination? Your survival depends on one choice: open the door, or take your pill.

New @Firefly_Cities & Reveal study confirms what we’ve long suspected: pairing moving and stationary #DOOH formats isn’t additive - it’s exponential. 🚖+📍= 50–100% higher lift & audiences up to 2.5x more likely to act. Smart integration drives real-world impact.

DOOH is out-of-this-world. 🚀 From transit hubs to EV chargers, context-aware screens know who’s looking, measure impact, and connect in the real world. It's not enough to just be everywhere.

Programmatic DOOH keeps expanding globally. Exciting to see #VIOOH and giving brands real-time access to prime screens across London -- bringing scale, precision, and context together. #DOOH #ProgrammaticAdTech

AI is changing DOOH. At the DPAA Summit, we saw how programmatic tools and AI-assisted creative deliver real-world impact -- faster, smarter, more contextual. But people still drive results. Full story in @Forbes

🎨✨ Brandon Stanton’s Dear New York at Grand Central shows how #DOOH can be more than screens - it’s a canvas for storytelling. 150+ digital displays transform the station into a living gallery where creativity meets community.

You’ve Chased. Reflected. Revealed. Now it’s time for Lasting Glory. No more hiding behind successes or failures. No more chasing short-lived wins. When your hope is in God’s glory, you serve others, live out your faith and share the Gospel – not just when it’s easy, but always.

AI powers the ideas, but it’s humans who define the impact. Great insights from the DPAA #VideoEverywhere Summit

Big congrats to @Firefly on launching Glow Wraps at #VideoEverywhereSummit! 💡 A brilliant example of how creativity + tech keep pushing #OOH forward — lighting up streets and imaginations. Was even more stunning in person. 🚖✨ @DPAAglobal

Still reflecting on the #DPAA #VideoEverywhereSummit: trust, human connection & AI as a strategic partner are shaping the future of marketing. @chief_marketer shares how #DOOH proves digital transformation matters most when it meets the real world. 🚀

Stunning. House of Dior lights up the city with stunning DOOH visuals, proving that out-of-home isn’t just advertising -- it’s art in motion.✨