Andrew Tindall
@andrewtindall_
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The World’s Best Ads & Why They Work | Global Vice President @ System1 | Marketing Effectiveness
London, England
Joined March 2012
The only marketing strategy magazine. The charts on page three are filthy. I'm in Pro Mag by @proficioinc this week, with @markritson on the cover. You can grab it for free here:
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The best WiFi ad made in years. All without trying to sell you a product. @VCCP's new ad for @virginmedia ticks all the boxes. It's emotional, there's a story and it's incredibly well branded. It scores almost full marks in @System1Research testing:
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KitKat's latest ad shows consistency is how to win over consumers. Just check out that sec-by-sec emotional trace. See the full @System1Research testing report here:
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Dr Pepper has overtaken Pepsi in the States. I spent a month collecting data showing Dr Pepper's use of TikTok, spend on Linear TV, consistently improving ad quality and brilliant positioning has got it here. Now, data is showing it could even challenge Coke. Read my latest
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RT @uncommon_studio: 'When something is so different that it stops you & breaks the two-second rule.'. @System1Research's @andrewtindall_….
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RT @UncensoredCMO: When someone spends years understanding how advertising works and shares it with the world in the most inspiring and hel….
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Opinion is split. @Campaignmag call @amazon's Christmas ad "Turkey of the Week" but @System1Research show present and future customers love it. My latest article with the @TheDrum.
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The Coca-Cola Company's "Holidays Are Coming" Christmas ad is the perfect example that brand advertising wears in; it doesn't wear out. Scoring 5-Star for the 6th year on @System1Research. Introducing The Coke Holiday Index:
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Irn-Bru's "Snowman" has run every year since 2006. When you create pure magic like this, advertising just gets more enjoyable. It doesn't wear out. See more: #advertising #christmas #marketing
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