Uncommon
@uncommon_studio
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A global creative studio based in New York, London & Stockholm, building brands that people in the real world actually wish existed.
London, England
Joined July 2017
Named No.1 for Advertising & Marketing in @FastCompany's Most Innovative Companies 2024. A very proud moment for the studio & our partners 🤯.Read more here ⏬🔥
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Zero Words.Life Delivered, @Ocado . 1/24 Shopping List Stories 🗒️.A new outdoor & print series tapping into life’s everyday moments, with each basket capturing a different story.
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BUTTON ➕.6/6 Clint - the founder of iconic streetwear brand Corteiz 🔥. A new outdoor series celebrating the creative community & their spirit at the heart of the platform as part of @Instagram’s biggest campaign in 15 years - ANYWAY.
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'Uncommon’s view has been to try & find fame within design systems - to find emotion & a way to move people.'. @nilsleonard speaks to @Design_Week on the appointment of Lisa Smith & their shared belief in the power of design to move people ⬇️.
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'This new identity is the perfect example of the studio truly understanding our mission & our place within youth culture, with every last design detail so carefully considered.'. @jdsportsus Head of Brand Marketing x @LBBOnline on our new design work ⬇️
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BUTTON ➕.5/6 Tyler, The Creator - renowned rapper, singer, songwriter & record producer 🔥. A new outdoor series celebrating the creative community & their spirit at the heart of the platform as part of @Instagram’s biggest campaign in 15 years - ANYWAY.
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'The opportunity to build a global design practice that stretches far beyond traditional identity work – into experiences, environments & conversations – is something I’m excited about.'. Lisa Smith in conversation with @Design_Week on joining Uncommon⬇️.
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'A refreshed & cohesive new brand identity, marking a first for the retailer as it expands. Built around the concept ‘Forever Forward’ & features a lock-up intentionally angled by 10 degrees to represent constant momentum.'. @TheDrum x @jdsportsus 🔥
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'In Uncommon, Lisa Smith joins a creative studio that is more design-focused than most. Recent design projects include the global rebrand of EA Sports FC, a new identity for SiriusXM & Vimeo’s REFRAME.'. @adage on our first Global Chief Design Officer .
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Hazlo, anyway. Rosalía 🔥. @Instagram’s biggest campaign in 15 years - ANYWAY - continues celebrating the creative community & their spirit at the heart of the platform featuring some of the most game-changing creative brands & voices of our time.
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Forever Forward - a new global identity for @jdsportsus celebrates the momentum of youth culture ⏭️💥. A 10° angle taken from the logo is a design principle used to represent the forward motion of the brand today live across 38 markets in 2800+ stores & across every touchpoint👀
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Lisa Smith joins as our first Global Chief Design Officer to continue to grow & scale our design output across London, New York & Stockholm. Her arrival marks an exciting next chapter for our design practice 🔥. Read more @Design_Week 🔽 .
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45 SHORTLISTS x CREATIVE CIRCLE 2025 🔥.Proud to be the most shortlisted studio at the UK's most important creative show @ukcreativefest 🤯. Huge thanks to @port_magazine, @British_Airways, @BandQ, @monzo, @supercell, @JDSports_UK, @beatsbydre, @EcoverUK, @HiscoxUK & @WWF 🙏
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'On the heels of its 15th anniversary, @Instagram is rolling out a new global brand campaign - ANYWAY - aimed at redefining how users express themselves creatively on the platform.'. Read more about our new work with Instagram via @WhatsTrending 🔥.
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Dream it, anyway. Cole Bennett 🔥. @Instagram’s biggest campaign in 15 years - ANYWAY - continues celebrating the creative community & their spirit at the heart of the platform featuring some of the most game-changing creative brands & voices of our time.
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BUTTON ➕.4/6 Rosalía - singer & songwriter who rose to fame redefining the sounds of flamenco 🔥. A new outdoor series celebrating the creative community & their spirit at the heart of the platform as part of @Instagram’s biggest campaign in 15 years - ANYWAY.
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Our launch film for mobile game giant Supercell’s Squad Busters has been shortlisted at 2025's @cannes_lions in Film for Use of Humour ⚡️. We see the star-studded cast take on the personalities of iconic characters that feature in this latest smash hit.
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BUTTON ➕.3/6 Cole Bennett - director & visionary behind Lyrical Lemonade 🔥. A new outdoor series celebrating the creative community & their spirit at the heart of the platform as part of @Instagram’s biggest campaign in 15 years - ANYWAY.
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BritBox has been shortlisted at this year's @Cannes_Lions in Film for Single-Market Campaign. Watch behind the scenes 🔥 . One actor. 11 sets. 4 genres. 50 crew. No AI. An epic 14 hour single-take sequence celebrating the breadth of the British silver screen 🎥
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May we haveth one’s attention 🔊.A British Original Period Drama has been shortlisted at this year's @Cannes_Lions in Film 🔥 . Our onboard safety video with @british_airways inspired by Britain’s famous period literature & starring 40 incredible colleagues.
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