BREAKING AND ENTERING VARIETY HOUR IS HERE!!!!! l i n k i n b i o !

The new hiring for creatives in marketing centers around "skill+strategy" - it's not enough to know your craft anymore, you need to know how that craft moves on the internet. An excerpt from my talk with Kelly Gordon at the @airHQ conference in New York.

Most B2B marketing is boring. Safe. Predictable. Forgettable. @airHQ campaigns? Provocative, different, and impossible to ignore. They’re making sitcoms for B2B. They’re running unfiltered interview series. Here are the campaigns that I’m loving:

THE ASCENSION WILL NOT BE TELEVISED

yesterday we ascended @airHQ ft. @daisandconfused, @TaylorLorenz, @dietznutz, @FZierer, @adam__xyz & more.

Might’ve hit the kool aid a little too hard today guys Wish I could bottle this rarified air 🥵 - @orenmeetsworld - @shanehegde - @shingy, ex digital prophet at aol - king @arieljrubin

“If you can’t do friendship, you can’t do taste!” - @domesticetch As related to getting tasteful AI suggestions, specifically via friend[dot]com @airHQ

Nobody does it like @arieljrubin and the @airHQ team. I mean it. Nobody.

God damn @airHQ knows how to throw an event

Got to speak today at @airHQ’s neo-cult creativity gathering with my digital prophet @carlyayres on adaptability, vulnerability, and curiosity. Thank you @arieljrubin!

New SaaS website on @thelandinglove today: Air by @airHQ. A creative operations platform, Air serves as the command center of your creative process, taking you from raw file to final deliverable. https://t.co/n3w4zDYtfM

I love this quote by @ten_ten in @carlyayres latest article on @itsnicethat: https://t.co/0mAYpA4tYf 'If AI can handle technical execution and even mimic good taste, what remains is something harder to define: a point of view.' Come see Carly and me in NYC on Friday for

So excited to be part of this awesome @airHQ event on Friday!!!!! I’ll be chatting w Zaria Parvez aka the Duolingo Owl & sharing the stage with creative icons including @emmettshine, @domesticetch, @PabloRochat, @TaylorLorenz, @orenmeetsworld, @nicholasthomson, @shanehegde,

Air AIR 🤝 Ayres

New York! 🍂🗽 Come thru September 26th to @airHQ's 'The Age of Aquarius' talk at WSA, NYC. FREE. First come first serve: 👉 https://t.co/mFGvPeNKdT How can you beat this lineup: @carlyayres @shingy @PabloRochat @domesticetch @TaylorLorenz, @orenmeetsworld, @nicholasthomson

Filming Creative Ops, London and our lineup has me so fired up Percival, Manors, Mud, Earl of East, About:Blank, Knees Up, Sult, Tala and more Creative strategy, content ops, product strategy and owned retail longform videos with @claytonchambrs @airHQ. No content like it

let's go

Creative chaos is over. I’ve been testing a new AI system that feels almost unfair. It lives inside your content library: Organizing, tagging, and managing like the most detail-obsessed project manager you’ve ever met. Here’s what it does:

In 2007, the iPhone killed Nokia. In 2012, AWS killed data centers. In 2025, AI will kill Dropbox, Google Drive, and Frame io. $70M was raised to do it by a company called Air. Here’s the lesson for founders: 🧵

This is Shane Hegde. He’s raised $70M to challenge Google Drive, Dropbox, and every outdated DAM slowing creative teams down. His startup, Air, is becoming the creative OS for 100K+ professionals and 2,100+ brands. Here’s the wild story 🧵👇