Wurl
@wurlctv
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Wurl (An AppLovin Company) is a leader in the streaming TV industry, with technologies for distribution, monetization, and advertising.
Palo Alto, CA
Joined May 2011
We're proud to sponsor @streamtv_show Europe, taking place April 13-15 in Lisbon, Portugal! π π Join us and save 10% on your pass with code WURL10 Register here: https://t.co/G1IDiCL97P
#StreamTVEurope #StreamingTV
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π βAs more people move to streaming, free ad-supported channels have turned into one of the biggest growth drivers in TV...β Catch our CEO, Dave Bernath's, insights and more in @NewscastStudio's latest Industry Insights roundup. https://t.co/eZNVzcZJQD
newscaststudio.com
As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are ... Read More
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Wurlβs new Live Programming on FAST guide breaks down how content owners can turn real-time engagement into long-term growth. Inside: Proven tactics to monetize smarter, boost retention, and scale ad performance. π Read it here: https://t.co/EOqRDFBsnV
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We'll be at @ParksAssociates Future of Video event next week β where our CEO, Dave Bernath, will speak on a panel about the global trends and strategies shaping #streamingTV. πΊ π Interested in joining us at the event? Register here: https://t.co/8Od5brRdWn
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We're live at the @ANAmarketers Masters of Marketing event this week. π Stop by Booth 12 on the expo floor to grab some goodies and say hi to our team. π #ANAMasters
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π Big news from Team Wurl in Europe! Our stellar Business Development and Programming Strategy crew has been shortlisted for @exchangewire's #TheWires25. π Theyβre up for Best Client Services Team β a well-earned nod to their customer-first mindset, tailored support, and
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π ICYMI: Our latest CTV Trends Report is packed with new #data on viewer behavior, genre trends, and ad fill rates. π Read it here to uncover the insights and learn more about how they're shaping the free ad-supported #streaming market:
wurl.com
Discover how viewer behavior, genre trends, and ad fill rates are shaping free streaming TV (FAST) in 2025. Wurlβs CTV Trends Report reveals streamingβs rising reach, engagement, and opportunities...
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Next up: @ANAmarketers Masters of Marketing β Catch our team at Wurl Booth 12 on the expo floor, or book a meeting here: https://t.co/SMrUqj4kdx π΄ See you in Florida!
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π The latest edition of our CTV Trends Report is here! Explore fresh data and insights around: π Viewer behavior πΊ Genre trends π° Fill rates Check out the video below for a peek into the report's key findings, and access the full version here: https://t.co/K4R4s8L5jX π
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π½ Another year, another @advertisingweek New York! We're kicking off the fall events season with a return to The Penn District β and are showing up bigger and better than ever. Catch's Wurl at this year's #AWNewYork25, where we'll be hosting The Streaming TV Summit β an
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π We've been shortlisted for the 2025 @adexchanger Awards! BrandDiscovery is up for the "Most Innovative Use of CTV Technology" category. We're honored to be a finalist alongside an impressive lineup of companies, and look forward to tonight's award ceremony where winners will
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Publishers want to grow ad revenue on #streamingTV, but not at the expense of the viewer experience. Transmitβs innovative in-stream ad formats are making that balance possible β adding new monetization opportunities, improving engagement, and proving that better experiences
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This summer, @WorldRugby partnered with @SamsungTVPlus to launch the RugbyPass TV #freestreaming channel β expanding access to premium rugby content in key markets. π€ Weβre proud to be a part of the team bringing rugby to even more fans around the world! π π
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π Did you hear? @ladbible has officially made its television debut with the launch of its free ad-supported streaming TV (#FAST) channel β now available in the UK on @SamsungTVPlus! Weβre delighted to be a part of this exciting move for LADBible, helping to bring its popular
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π£ ICYMI: Last week, we announced an exciting #integration with @viant_tech. The partnership aims to help marketers achieve a new level of precision in reaching audiences on #streamingTV: aligning creative with on-screen content in real time to create more impactful moments. π
wurl.com
Wurl and Viant have partnered to deliver scene-level contextual intelligence across CTV. Read more about what the integration means for advertisers.
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π Today, weβre excited to announce Dave Bernath as our new CEO. A huge thank you and congratulations on retirement to Ron Gutman, who helped lead Wurl through an incredible period of growth over the last few years. Read more about Daveβs vision for the company and whatβs next
wurl.com
A message from Wurlβs new CEO, as Ron Gutman announces his retirement.
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π This just in! We're excited to announce a new #partnership with @viant_tech to deliver scene-level #contextual intelligence across #CTV. This partnership marks the first time Wurlβs BrandDiscovery-enabled supply is available via direct oRTB in a DSP β helping advertisers
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πΊ On streaming TV, #attention is hard to win. But emotion is helping brands break through. Join @wurlctv and @TVisionInsights for an upcoming webinar in partnership with @adage to explore how emotional alignment between content and creative is boosting viewer attention and ad
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πΊβ― #FAST is having a moment β and itβs growing. Audiences are watching and brands are leaning in. In our latest blog, we break down why FAST belongs in your #marketing strategy, and how to make it work:
wurl.com
FAST is reshaping modern TV advertising. Learn how top brands use FAST to extend reach, reduce costs, and drive full-screen impact across streaming-first audiences
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