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Wurl Profile
Wurl

@wurlctv

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406
Following
405
Media
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Wurl (An AppLovin Company) is a leader in the streaming TV industry, with technologies for distribution, monetization, and advertising.

Palo Alto, CA
Joined May 2011
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@wurlctv
Wurl
25 days
We're proud to sponsor @streamtv_show Europe, taking place April 13-15 in Lisbon, Portugal! πŸŽ‰ πŸ‘‰ Join us and save 10% on your pass with code WURL10 Register here: https://t.co/G1IDiCL97P #StreamTVEurope #StreamingTV
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@wurlctv
Wurl
1 month
πŸ“ˆ β€œAs more people move to streaming, free ad-supported channels have turned into one of the biggest growth drivers in TV...” Catch our CEO, Dave Bernath's, insights and more in @NewscastStudio's latest Industry Insights roundup. https://t.co/eZNVzcZJQD
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newscaststudio.com
As audiences continue to move fluidly between subscription, ad-supported and free streaming environments, broadcasters are ... Read More
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@wurlctv
Wurl
2 months
πŸŽ‰ We're kicking off the new year with a return to Las Vegas for #CES2026 next week! Our team is looking forward to connecting with streamers, publishers, and advertisers across the industry to discuss the year ahead in #CTV. Hope to see you there. πŸ‘‹
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@wurlctv
Wurl
3 months
Wurl’s new Live Programming on FAST guide breaks down how content owners can turn real-time engagement into long-term growth. Inside: Proven tactics to monetize smarter, boost retention, and scale ad performance. πŸ‘‰ Read it here: https://t.co/EOqRDFBsnV
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@wurlctv
Wurl
3 months
We'll be at @ParksAssociates Future of Video event next week – where our CEO, Dave Bernath, will speak on a panel about the global trends and strategies shaping #streamingTV. πŸ“Ί πŸ‘‰ Interested in joining us at the event? Register here: https://t.co/8Od5brRdWn
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@wurlctv
Wurl
4 months
We're live at the @ANAmarketers Masters of Marketing event this week. πŸŽ‰ Stop by Booth 12 on the expo floor to grab some goodies and say hi to our team. πŸ‘‹ #ANAMasters
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@wurlctv
Wurl
4 months
🌟 Big news from Team Wurl in Europe! Our stellar Business Development and Programming Strategy crew has been shortlisted for @exchangewire's #TheWires25. πŸ™Œ They’re up for Best Client Services Team – a well-earned nod to their customer-first mindset, tailored support, and
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@wurlctv
Wurl
4 months
πŸ“Š ICYMI: Our latest CTV Trends Report is packed with new #data on viewer behavior, genre trends, and ad fill rates. πŸ‘‰ Read it here to uncover the insights and learn more about how they're shaping the free ad-supported #streaming market:
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wurl.com
Discover how viewer behavior, genre trends, and ad fill rates are shaping free streaming TV (FAST) in 2025. Wurl’s CTV Trends Report reveals streaming’s rising reach, engagement, and opportunities...
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@wurlctv
Wurl
4 months
Next up: @ANAmarketers Masters of Marketing ⭐ Catch our team at Wurl Booth 12 on the expo floor, or book a meeting here: https://t.co/SMrUqj4kdx 🌴 See you in Florida!
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@wurlctv
Wurl
5 months
πŸ“ˆ The latest edition of our CTV Trends Report is here! Explore fresh data and insights around: πŸ‘€ Viewer behavior πŸ“Ί Genre trends πŸ’° Fill rates Check out the video below for a peek into the report's key findings, and access the full version here: https://t.co/K4R4s8L5jX πŸ‘‰
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@wurlctv
Wurl
5 months
πŸ—½ Another year, another @advertisingweek New York! We're kicking off the fall events season with a return to The Penn District – and are showing up bigger and better than ever. Catch's Wurl at this year's #AWNewYork25, where we'll be hosting The Streaming TV Summit – an
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@wurlctv
Wurl
5 months
πŸŽ‰ We've been shortlisted for the 2025 @adexchanger Awards! BrandDiscovery is up for the "Most Innovative Use of CTV Technology" category. We're honored to be a finalist alongside an impressive lineup of companies, and look forward to tonight's award ceremony where winners will
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@wurlctv
Wurl
6 months
Publishers want to grow ad revenue on #streamingTV, but not at the expense of the viewer experience. Transmit’s innovative in-stream ad formats are making that balance possible – adding new monetization opportunities, improving engagement, and proving that better experiences
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@wurlctv
Wurl
6 months
This summer, @WorldRugby partnered with @SamsungTVPlus to launch the RugbyPass TV #freestreaming channel – expanding access to premium rugby content in key markets. 🀝 We’re proud to be a part of the team bringing rugby to even more fans around the world! πŸš€ πŸ”—
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@wurlctv
Wurl
6 months
πŸ‘‰ Did you hear? @ladbible has officially made its television debut with the launch of its free ad-supported streaming TV (#FAST) channel – now available in the UK on @SamsungTVPlus! We’re delighted to be a part of this exciting move for LADBible, helping to bring its popular
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@wurlctv
Wurl
6 months
πŸ“£ ICYMI: Last week, we announced an exciting #integration with @viant_tech. The partnership aims to help marketers achieve a new level of precision in reaching audiences on #streamingTV: aligning creative with on-screen content in real time to create more impactful moments. πŸ”—
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wurl.com
Wurl and Viant have partnered to deliver scene-level contextual intelligence across CTV. Read more about what the integration means for advertisers.
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@wurlctv
Wurl
6 months
πŸš€ Today, we’re excited to announce Dave Bernath as our new CEO. A huge thank you and congratulations on retirement to Ron Gutman, who helped lead Wurl through an incredible period of growth over the last few years. Read more about Dave’s vision for the company and what’s next
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wurl.com
A message from Wurl’s new CEO, as Ron Gutman announces his retirement.
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@wurlctv
Wurl
6 months
πŸš€ This just in! We're excited to announce a new #partnership with @viant_tech to deliver scene-level #contextual intelligence across #CTV. This partnership marks the first time Wurl’s BrandDiscovery-enabled supply is available via direct oRTB in a DSP – helping advertisers
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@wurlctv
Wurl
6 months
πŸ“Ί On streaming TV, #attention is hard to win. But emotion is helping brands break through. Join @wurlctv and @TVisionInsights for an upcoming webinar in partnership with @adage to explore how emotional alignment between content and creative is boosting viewer attention and ad
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@wurlctv
Wurl
6 months
πŸ“Ίβ€― #FAST is having a moment – and it’s growing. Audiences are watching and brands are leaning in. In our latest blog, we break down why FAST belongs in your #marketing strategy, and how to make it work:
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wurl.com
FAST is reshaping modern TV advertising. Learn how top brands use FAST to extend reach, reduce costs, and drive full-screen impact across streaming-first audiences
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