Ecommerce SEO: for large domains, there are various ways of managing product variants. Here's an important aspect of the feed component: Within free listing surfaces, Google will often develop individual grid items for specific product variants that are popular items for

LLMs do not crawl the web, do not maintain indexes, and do not enforce ranking algorithms at internet scale. They operate as presentation and reasoning layers on top of the classic information retrieval (IR) pipeline. The recent paper Why Language Models Hallucinate (Kalai,

Please read the whole thing. It's just 3 points. 1. LLMs *do understand schema* when they see it in input, contrary to a popular belief that the structured data is lost due to tokenization. This is because they're trained on it as they are trained on code. 2. LLMs *don't*

Heads-up: I'm now seeing ads appearing in AI overviews for the first time ever. This was announced yesterday at Google Marketing Live 2025. You'll now start to see Search and Shopping ads embedded in AI overviews on desktop. More AI overview ad examples: https://t.co/fUWsWLpwVO

OpenAI has added Shopping to ChatGPT to become more competitive with Google. Working heavily with Google's organic Shopping results for eCommerce clients, I was eager to test it out. Here are my thoughts on ChatGPT's Shopping product & how it stacks up: https://t.co/jX9iKKprzG

If we want to remain relevant in the agentic future of AI, I think that all of us need to think more like counsellors, and think less like coders. Here's why. (1/9)

🎉 Join us at the first ever Search Central Live Deep Dive in Bangkok on July 23-25! It's longer, more in-depth, offering a wider range of topics, more time for talks and activities.🤿 https://t.co/DEeJtTZJSZ

US Vice President Vance: the USA will withdraw from mediating between Russia and Ukraine if there is no positive response - Clash Report.

Web performance sins, anyone? Here are 4 dead giveaways you're not really doing webperf: 👉You worship Lighthouse 👉You lump mobile and desktop together 👉You only fix things when there’s a fire 👉You don’t even measure real users 😬 If that sounds familiar… don't worry,

"a lot of our systems run much better with structured data" "It's computationally cheaper" than extracting it "All of the stuff we talk about they actually consume in our features"

🙌 Best SEO meetup panel of the century Thanks so much to @aleyda for orchestrating the one of a kind #SEOFOMO & #SEOCollective meetup, last night right here in Melbourne. I was privileged to be a part of so many great SEOs in the room, coming from all parts of Australia and

A summary of the last 6 weeks in the USA

We're investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able to access Google Ads, but are seeing error messages, high latency, and/or other unexpected behavior. A small number of Google Ads customers are not

I don't do public politics, but I'm angry at the moment. Genocide has to stop https://t.co/l1EIuTyDZS 🇵🇸

"Europeans spend 575 million hours annually clicking on cookie banners highlights a significant, yet often overlooked, economic and productivity drain. These processes deliver minimal privacy benefits and little enhancement to business performance." 😳 https://t.co/ORj8HxkM1T

This is a thing of beauty in Technical SEO. I’ve been working with this eCommerce store on various aspects, with one of them being related to better visibility in free product listings. With this change, earlier this year they increased their eligibility for these features

It's been a big year for e-commerce Structured Data from Google, and I don't think it will slow down.

Today we released the November 2024 core update. We'll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates: https://t.co/43pVoYH8k7

📢 Countdown begins! After months of work by experts from all over the world, we're thrilled to announce our launch! The 2024 Web Almanac arrives on Nov 11. Discover the latest web insights at https://t.co/VaraucxIf8 🌐 #WebAlmanac #HTTPArchive #Web #StateOfTheWeb @HTTPArchive

It was him