Todd Lebo
@ToddLebo
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CEO at Ascend2. Helping top technology + SaaS brands grow with original research. Data-driven strategist. B2B research evangelist.
Jacksonville, FL
Joined July 2008
Check out my latest article: Research Highlights: Q2 2025 https://t.co/UKtdMyiAsv via @LinkedIn
linkedin.com
As many of us take our summer vacation, we look back at Q2 and ahead to H2. Here at Ascend2, we are grateful to our research partners and the opportunity to conduct original research across various...
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New research by @CongaHQ and @Ascend2research. Although 87% of professionals surveyed are confident that AI can reliably improve business performance, just one-quarter of organizations report already adopting AI to enhance business processes like revenue management.
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Essential Attributes of Successful Multichannel Marketing Strategy https://t.co/cuOeoQYnBC
@MarketingProfs with @Ascend2research.
marketingprofs.com
Marketing Strategy - Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.
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The Top Challenges in Executing a Data-Driven Marketing Strategy https://t.co/kEKMHSDOS7
@MarketingProfs with @Ascend2research
marketingprofs.com
Marketing Strategy - Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.
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How Buyer Behavior Is Changing, According to Younger B2B Marketers https://t.co/aaBZikGi6p
@MarketingProfs with @Anteriad_B2B & @Ascend2research
marketingprofs.com
Marketing Strategy - What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world.
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How Enterprises Are Using AI for Email Marketing https://t.co/st0xLvZoju
@Ascend2research @MarketingProfs @RPEOriginAgency
marketingprofs.com
Among enterprise marketers who are using AI as part of their email campaigns, 50% are doing so for content personalization. See the research.
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SMBs Struggling with Customer Acquisition; Hope to Improve Social Media Marketing Skills https://t.co/R2xKpBN44P
@marketingcharts with @ConstantContact & @Ascend2research.
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The #AI drill: how #EmailMarketing teams are using it and the hurdles they face by @Ascend2research
https://t.co/f0A5qp3tHp via @MediaPost
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Great insight @lisasharapata
Our CMO @lisasharapata recently spoke with @AssociationsNow about our latest research report created in partnership with @Ascend2research. Take a look at the interview to learn more about how #leadership development can improve your bottom line:
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How do you build a better #companyculture? @Robert_Rose and @CMIContent dug into the research from our latest report created in partnership with @Ascend2research in this week's CMI News video.
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Great insight @ayaznanji...
What Makes Customer Service Experiences Great or Terrible? https://t.co/DbWVWOOE3N via @oracle & @Ascend2research
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What's next for #B2B #digital #marketing? We partnered with @Ascend2research to get the answer. Download the full report to learn how experts are planning to leverage #AI, improve #CX, and deliver more #ROI. https://t.co/E42E04oujV
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Use Intent Data and Buying Groups To Survive Uncertain Times https://t.co/oypWEtuXNU
@Spiceworks with @Anteriad_B2B & @Ascend2research
spiceworks.com
Data is critical for marketers to reach their goals. So how do they use data to grow their pipeline and convert audiences? What can they do better? Learn here.
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Where is Intent Data Proving Useful in B2B Go-to-Market Strategies? @marketingcharts with @intentsify & @Ascend2research
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Pressure increasing on B2B marketers to provide ROI/value of their marketing efforts. per @Ascend2research
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See what @MarketingProfs had to say about our latest report with @Ascend2research, where we highlight the importance of using precision intent data to accelerate B2B GTM strategies. Read the full article below: https://t.co/4NDhokQfLK
#B2Bmarketing #precisionintent #intentdata
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Flagging intent: the benefits and challenges for B2B marketers @intentsify @Ascend2research
mediapost.com
Most firms say intent data works, but only 36% are using it as part of a well-designed strategy, Intentsify and Ascend2 report.
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Exciting news for B2B teams! Our new research report with @Ascend2Research reveals that active intent data use is on the rise, with 67% of respondents using intent data in their go-to-market strategies. Get your copy of the report now! https://t.co/djScCF39vk
#intentdata #b2b
intentsify.io
Get guides, reports, and webinars on intent data, digital campaigns, and revenue growth strategies to navigate today's dynamic buyer's journey.
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I enjoyed this conversation with @andrewkordek...
You might not know @ToddLebo, but you've heard of his research company, @Ascend2research. Listen in as he and @andrewkordek (Email Never Sleeps for @iPost) talk about the value of independent research in marketing. Start listening in @OnlyInfluencers: https://t.co/hfUQ0DrThb
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