Anirudh Singla
@SinglaAnirudh
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Building World’s Largest Content Marketing Platform @pepper_content @peppertype_ai
San Francisco, CA
Joined March 2013
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We at
@Pepper_Content
are excited to announce our Series A Fundraise of $14.3 Million (₹111 Crores) led by
@BessemerVP
(
@avpuri
and Vishal) with strong participation from
@LightspeedIndia
(
@dkhare
), Tanglin Venture Partners (Sankalp and Ravi) and
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When you win a customer contract from India’s largest enterprise that almost equals your seed round - you know “Apna time aa gya he”! 💯
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(1/8) We are proud to announce that Pepper has raised INR 31.6 Crores (USD 4.2 Million) from Lightspeed India
@LightspeedIndia
(
@dkhare
) and a fantastic set of angels across India and Silicon Valley, the likes of whom are -
@beerud
(Founder, Upwork),
@balaji
(ex-GP,
@a16z
)
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We have a freelancer at Pepper Content who is a subject matter expert who’s been earning ₹8,00,000 (8 Lacs) per month from us for the last three months.
I remember a post I had written on us curating earnings worth INR 65 Lacs in a year back in 2019.
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What started as a humble story from a hostel room at BITS Pilani (Room - 4121, Budh Bhavan) to a newer and bigger office over the last 3.5 years had been very moving and extraordinary.
@Pepper_Content
continues to grow based on the trust that our creators, customers and team
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Out of total 70 unicorns in the country,
@Pepper_Content
powers content for over 48 companies.
We just hit over 2000+ customers till date!
There are going to be only two kinds of customers - customers who use Pepper and who will use Pepper. Some exciting news coming soon!
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We just hit our 500th customer. 100 enterprises and SMEs in 2 months!
Next target - 100 customers in 1 month!
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How do you get the Chairman and MD of Hindustan Unilever to respond to your cold mail?
Be authentic. I was 20 years old, in the third year of my college and getting a revert from Mr. Sanjiv Mehta was one of the biggest motivation builders for me - that if you put yourself to it-
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4 years back - wrote the first draft in what
@Pepper_Content
could be.
Took 4 years of consistent 14-16 hours daily to get Pepper to where we are. And as Phil Knight says, “Whatever comes, just don’t stop.”
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We started Pepper Content 4 years back in our second year of college and never thought that we will build a large business from doing what we loved. When you look back today, you realise the impact of the work you have been able to drive through. Here is some of the impact
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New feeling unlocked as an entrepreneur-
The feeling of closing a $200,000+ Enterprise deal from a Fortune 1000 company from the US paid upfront! 🥳
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After my grades tanked after the first semester, my dreams and aspirations of a cushy job fell through. I had a few financial problems going home and things seemed pretty bleak. I was 17 back then. For me, the only respite I had was I could write well. I decided to reach out to..
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Yale university just become an enterprise
@peppertype_ai
customer! No sales touch - pure product-led growth and brand reach!
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One of India’s largest government bodies just become a
@Pepper_Content
customer!
This begins our foray into doing business with the Government of India! 🙌💯
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Excited to share that,
@shekharrishabh8
and I are part of
@ForbesAsia
’s 30u30 list! Have always seen this list from an inspirational lens and to be part of one - is a wonderful feeling! Long way to go 🙏
@Pepper_Content
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(1/5) I am excited to announce that our team will soon be launching , an assistive tool, built on GPT3 to generate short-form content copy. Think of Peppertype as your virtual content assistant that creates quality content and ideas for you in seconds.
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Excited to share that we at Pepper Content have opened up our second office in Bengaluru!
What started as a dorm room story, over the last 5 years, is now taking shape with rapid expansion across India and US! We thought it’s best to have our first seed investors, our parents
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I am amazed by how global brands like Amazon, Netflix, Spotify enter crowded markets like India and through strong messaging and branding, have been able to integrate so seamlessly with Indian lifestyle and consumer understanding. Probably just in a span of 3-4 years.
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It gives me immense pleasure to finally launch
@peppertype_ai
with universal access.
@peppertype_ai
is one of the most exciting tools that exist to create high-quality content in seconds. We started building it in January and have received love from over 6,000+ folks who applied
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Last time I was in Times Square was 2013, when I was in the 10th standard and was visiting New York for the first time. The large screens and company logos that flashed massively on the screen always left me mesmerised.
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Pepper turns 4 today!
We started building Pepper when I was 18 and it took 13-14 hours of daily work for the last 4 years.
From writing the first 250 articles ourselves for Pepper, to having created over a million content pieces since inception - it’s been
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We at
@Pepper_Content
recently scaled up our monthly revenues by 350% within 5 months - and by the end of this month, will make it 400% of our revenue 6 months back.
We are looking at scaling up our team across sales, category heads, product managers and growth marketing in the
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(1/3) Pepper just onboarded its 400th customer since inception. Having started early in college, when I used to make phone calls to Marketing Heads, I often shied away from sharing that I was a 18-year old engineering student. Today, the logos on our website speak for themselves
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(1/6) I am delighted to share that Pepper has raised INR 2.2 Crores as part of our seed funding round from marquee investors including the likes of
@1kunalbahl
and
@rohitkbansal
backed Titan Capital (
@bipin_28
),
@SharmaShradha
’s
@YourStoryCo
,
@TheSaurabhSri
,
@amitranjan
,
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After months of hard work, sleepless nights, and groggy mornings - IT IS FINALLY HERE!
Our inaugural content marketing summit is the world’s largest content marketing summit with over 10,000+ attendees registering for the same!
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Pepper Content just touched 1000 customers till date!
The journey from having to write 250 articles ourselves on car parts as the first contract we got (₹16500 were the first earnings) to having created over 400,000+ content pieces till date and working with the largest
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Honoured to be nominated for the ET Startup Awards for the Best on Campus startups for
@Pepper_Content
!
The better thing was my mother discovering this in today’s newspaper and sending this screenshot excitedly! 💯
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Pepper Content stats -
6 months ago - 0% Global, 100% Revenues from India
Today - 35% Revenues from Global Customers, 65% Revenues from India
Building global companies from India is no longer a dream. Soon, in the next month we will enable any creator sitting at any part
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Happy to share that in the last quarter; we have disbursed creator earnings worth INR 1.6 Crores to thousands of freelancers. We plan to 100x this in the next few years! Soon, creators on our platform will get access to global opportunities and we will continue to be relentless💯
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We at
@Pepper_Content
just delivered an on-demand graphic job within 4 hours of request. That is our fastest delivery till date. Content on-demand is not far away and Pepper will re-define it! 💯💯
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@peppertype_ai
has crossed $50,000 till date (we were at $6000 - 10 days back)! We’ve decided to make it a separate business line for
@Pepper_Content
seeing this success.
90% customers are from the US! Tremendous team effort by the team 💪🏻✅
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Like Salesforce pioneered CRM as a category over 20 years back, we feel CMP (Content Marketing Platform) will become the most critical software stack for any business in the next 10 years! With every company becoming a content company, I am excited to announce that Pepper Content
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(1/4) I remember that back in April 2017, I was looking for internships in media houses. I cold-mailed The Hindu, TOI, Quint and all prominent publications. Most of them didn't reply. Whatever little replied, said no.
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📣 We're LIVE with
@peppertype_ai
on Product Hunt at . 🚀

@peppertype_ai
is the easiest way to create high-quality content for marketers, founders and creators. 10,000+ active folks have used it globally to generate over 15M+ word in 7 different..
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Recently Hubspot CMO spoke about Pepper Content on a podcast. He signalled that amidst the noise of multiple teams building 100s of AI tools, Pepper Content is amongst those companies that through its experience understands customer workflows for content more deeply than
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750+ B2B customers till date at
@Pepper_Content
! Going to reach 1000 customers in the next 3 months as per our projections! Customer money is always king! 💯
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The cat's already out of the bag, but we are here to make it official. 😸
We are launching a new category on our marketplace business - Graphic Design! Design is changing the world and it felt as a natural extension in our business!
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Bombay nights at CST are ♥️! The city at night is poetic!
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In the times of crisis, we’ve seen a lot of journalists, freelancers, writers lose a lot of projects/jobs. We at
@Pepper_Content
want to do our bit for the
#freelance
community and are inviting freelancer applications across domains! We are engaging over thousand writers monthly
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There's one message that I keep repeating to customers, team members and investors! "Every company is going to be a content company!"
Live and breathe the goal, till it becomes a reality.
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Excited to see Pepper get featured in Bessemer's State of Cloud Report - known as the most widely read report in the SaaS and software space globally!
Content-tech is going to be the most transformational space this decade as Pepper embarks itself to become the world’s
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Happy BITSians day from
@Pepper_Content
team!
@shekharrishabh8
@_himanshuu
@jumbld
@a2dee_
@pranav__goyal
@KishanPanpalia
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Thanks Kunal for your kind support and being a mentor from the start of our journey! Looking forward to building
@Pepper_Content
alongside 🙏
Passion drives many things we do & we do them without an expectation of reciprocation or appreciation. That said, when one does receive appreciation, it feels good. It feels that what you do makes a positive impact on others' lives. Thanks
@SinglaAnirudh
for the kindest letter 🙏🏼
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It took 19 hours of working daily for 2 months - to be convinced that we are sitting on a massive massive market. Content Marketing is a USD 400 Billion market that we are sitting on and we are here to disrupt it!
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A day in an early-stage startup looks like 95 problems attacking you from every possible side. The only thing that makes this bearable is a team that will get up and get their hands dirty and go solve it no matter what time or how much out of their way they have to go to do it!
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Back when I was starting Pepper, I loved going through hundreds of LinkedIn profiles and reading about how people went about creating their own career trajectories. For someone who's looking to find their sense of direction professionally, it's the perfect way to start!
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India has over 1,200 YouTube channels with one million subscribers. This means two creators on an average cross one-million subscribers and 2,500 creators are touching their first 1,000 subscriber milestone every day. Compare this to 2014 when only 16 Indian content creators had
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We just went live with V1.1 of our product now! Super elated with the team. Big launch coming next month! Stay tuned
@Pepper_Content
!
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It was amazing to host our second Roundtable series at San Francisco with over 20+ CMOs and Marketing leaders from companies like Hewlett Packard Enterprise, Airbnb, Yelp and several others!
We had marketing leaders who have been using Generative AI + Humans as a co-Pilot to…
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Started Pepper in our second year of college and now in our final year, we're still going strong! We believe we're just getting started! Rukna toh hai hi nhi
@SharmaShradha
@AlokSoni
@shekharrishabh8
@Pepper_India
@bitspilaniindia
@YourStoryCo
Having clocked 1Cr in revenues, startup Pepper is aiming to build India’s largest content platform, which connects content writers to companies.
@Pepper_India
@SinglaAnirudh
@shekharrishabh8
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Friday evenings are for reminiscing Pilani memories! What I wouldn’t give to go back here ♥️
@bitspilaniindia
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The feeling of reading the message of customer money touching your company account on time is one of the best feelings, an Indian startup founder has! 😆
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Excited to be amongst in LinkedIn Top Voices 2021 Next Gen list and honoured at the recognition.
LinkedIn has been the platform where we at
@Pepper_Content
sourced our first creators, first customers, early team members and also investors.
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Every company will soon have a ‘Chief Content Officer’ with them investing in creating high-quality content for their customers.
Product + Distribution is key for brands to build and content is becoming the strongest means to be able to leverage your customer base and build a
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If you’re keen to know about Pepper’s story in terms of our growth and our journey so far, this is probably the best piece of literature that puts out the tremendous work that our team has done and made happen!
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Best content/literature to get started on investing in Stocks (International/Indian)? Also - who would be the right folks to follow?
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Been 3 years in business, but have never been able to understand to what EOD means for an individual? Is it working hours or late night at 3 AM? 😂
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Platforms like Twitter and LinkedIn have levelled the playing field. There is no knowledge restriction for anyone with access to decent Internet and the ability to make time for self-learning.
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(1/2) We at
@Pepper_Content
are looking for a Head of Engineering! We are building a global content B2B SaaS enabled marketplace platform that counts 600+ customers - the likes of Amazon, Adobe, Cipla, Swiggy etc - along with a creator network of 40,000+ creators now!
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Companies can grow exponentially. But humans can only grow linearly.
That's where founders have the most difficult part to do - learn to grow exponentially with the company with the limiting linear constraint.
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It was a wonderful honour to be invited for a historical address by Prime Minister
@narendramodi
at Washington DC!
Talking about India-US partnership, he said this partnership can change fate of the 21st century. This partnership is not of convenience but one of conviction,…
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My journey with freelancing in 2017 started when I was trying to finance my own education at BITS and it took constant slogging for 10-12 hours on open freelance platforms to get work.
That’s when I knew that the talent economy needed a different kind of platform.
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I earned 2.5 Lacs over two months and that's when I realized there's such a massive potential we are sitting on, in terms of the entire freelance space in India. And that's when I decided to build Pepper.
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I’ll be in Boston next few days at Inbound by HubSpot and also be hosting the start of our roadshow in the US which will also have the Pepper team touchdown in San Francisco, New York, Chicago, Los Angeles and 8 other prominent cities over the next 45 days.
We already have 50+…
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You have 15 seconds to convert somebody from a visitor to a lead. If you haven’t generated interest in the first 15 seconds, then they probably won’t convert. So what catches the most eyes in a website? The copy.
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Happy 6th birthday to Pepper Content!
From our earliest days to this moment, the journey of the past six years has been filled with countless lessons, challenges, and milestones. Every story we've shared, every brand we've collaborated with, and the incredible community we've…
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(1/4) We had applied to Y Combinator back in April 2019, when we were in our pre-final year of college at BITS Pilani. The best part about applying to YC is the application process - which asks questions that force you to think of your business with utmost clarity.
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Wrapping up our extensive Roundtable series that spanned across 9 Events in 7 Most Prominent US cities in the last 45 days - Los Angeles, Seattle, San Francisco, Washington DC, Chicago, New York and Boston and here’s what a small but insanely ambitious team pulled off -
Touched…
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#PepperRewind2020
Ending the year at a truly transformational note. Hope that the next year, we are able to create a bigger dent in how businesses and creators create content and Pepper becomes a global force! 🚀
@Pepper_Content
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We are hiring well! Do apply at or refer! 🙏
(1/8) We are proud to announce that Pepper has raised INR 31.6 Crores (USD 4.2 Million) from Lightspeed India
@LightspeedIndia
(
@dkhare
) and a fantastic set of angels across India and Silicon Valley, the likes of whom are -
@beerud
(Founder, Upwork),
@balaji
(ex-GP,
@a16z
)
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Howard Schultz of Starbucks had a chapter in his book, named ‘A Love Story.’
It says, “When we love something, emotion often drives our actions. This is the gift and challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and…
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#1
Product of the Day! ♥️💪🏻
📣 We're LIVE with
@peppertype_ai
on Product Hunt at . 🚀

@peppertype_ai
is the easiest way to create high-quality content for marketers, founders and creators. 10,000+ active folks have used it globally to generate over 15M+ word in 7 different..
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170
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And it’s a wrap! To a very fulfilling Elevate with thousands of people turning up for the world’s largest content marketing summit! ♥️
After months of hard work, sleepless nights, and groggy mornings - IT IS FINALLY HERE!
Our inaugural content marketing summit is the world’s largest content marketing summit with over 10,000+ attendees registering for the same!
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We are looking to scale up our own content marketing engine at
@Pepper_Content
as we look to build a massive content library (at Hubspot's scale). Please refer someone who you think would be up for a challenge like that and is the best content marketer you know! Help Retweet 🙏
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Creators have earned over ₹8 Crores of earnings since the inception of Pepper! Over 50,000+ creators who have applied to be a part now.
One creator earned over 8 Lacs per month from us recently.
The best part is the elation on their selection in our network that talks a lot
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Content has become like the ‘roti, kapda and makaan’ of running a business! How TCS, Infosys have shaped up the global IT services industry where they have built from India, for the world - Pepper will transform how the world creates and distributes content.
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We, at
@Pepper_Content
, are looking to build out our Product team and hiring across multiple roles in the team as we grow at a fast pace!
1) Senior Product Managers (Min 4+ years of exp)
2) Product Managers (Min 2+ years of experience)
3) Senior Product Marketing Managers
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We at Pepper Content had one of our first marketing mixers in San Francisco with leaders from some of the largest enterprises we know like Oracle, Meta, Sigma Computing, and more and had a great time talking about marketing transformation in the era of Generative AI!
We look…
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We just crossed $600 MRR - and on way to cross pipeline of $1200 MRR by this week for
@peppertype_ai
! Crazy crazy reactions from folks in marketing and advertising. If you haven’t tried it yet - visit ! You can now buy directly! 💪🏻
Crazy response yesterday! $300 MRR now - doubled in two days! Go visit !
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Don’t be afraid to try out. You never know, how one act of courage just changes your course of trajectory or ideology.
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We’ll be launching one of our products -
@peppertype_ai
on
@ProductHunt
, very soon.
Recently we scaled
@peppertype_ai
to crazy numbers in terms of users and paid customers - primarily from the US markets. The team’s been on an exciting launch spree for the last couple of months
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Talked to
@NayantaraRai
from
@ETNOWlive
about our Series Fundraiser from
@LightspeedIndia
,
@balajis
@beerud
@gauravmunjal
@miten
@aakrit
! Great interacting with her and talking about what got us here and how we plan to scale
@Pepper_Content
globally
@shekharrishabh8
@1kunalbahl
#StartupCentral
| A bunch of 18 year olds got together in the BITS Pilani dorm to start Pepper, a marketplace for content. They’re now 21 & have raised Rs 31 Cr led by Lightspeed India. Here’s more 👇
@NayantaraRai
@SinglaAnirudh
@LightspeedIndia
@gauravmunjal
@Pepper_Content
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120+ people in office today for our annual company event - PepperNova 🚀💯
Exhilarating feeling 😁
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Any books or articles that can help growth stage companies to understand how to build analytics functions and build strong data-driven decision making across large teams? Even driving data mindset/philosophy would be great to understand. Thanks in advance!
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I am excited to welcome
@Vyas_Harshit
Vyas as our Chief Business Officer at Pepper Content!
When I met Harshit, one thing that stood out was this feeling that he is someone who has seen the 0-100 journey from being
@oyorooms
’s employee
#5
to becoming COO.
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Peppertype has been one of the most exciting product lines in the entire Product Ecosystem at Pepper Content!
It has helped our ecosystem expand by having 100,000+ high quality users with a demographic of 65% marketers and 35% creators! Scaling above a million dollars in just
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no other option but to do freelancing. I decided that all I have is myself, to get going. I used to wake up at 4 AM the morning. Freelance till 9 AM for US-based platforms. Go to YourStory for my internship from 9 AM - 5 PM. And then freelance again from 6 PM - 11 PM.
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We at
@Pepper_Content
want to get some expert inputs on our product for graphic design. Who are some of the best graphic design folks in the ecosystem? Creative leads/creative directors/art directors/design leads, etc. Pls help in tagging them in replies 🙏 / Pls retweet too
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Just completed Aashish Chopra's book 'Fast Cheap & Viral' on content marketing. An absolute page-turner with extreme clarity of thought and pure execution spirit.
'Content videos are like marathons, building your brand and loyalty in the long term. Ads are like short sprints.'
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next few months. If you’re looking out, and can help bring more entrepreneurial DNA in the team; pls DM me 🙌🏻
If you aren’t actively looking out (and you align with our roles), but are still curious to know more; I’ll be happy to pitch to you 🙏
Pls help retweet ✅
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There should be a product/digital wall which should have some of the best-tweets of every person displayed! What a great way to consolidate learnings, thoughts and build perceptions! 💯
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With having scaled up to 4X of our revenue in the last 6 months itself, and having onboarded over 400+ customers just in the last three months, we at
@Pepper_Content
are hiring across positions.
We are building the world’s largest content marketing stack for businesses and
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Writing about new product features that you are shipping via email updates to all your users is the most fun thing to do at early-stage! ✅
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I have been receiving uncountable feature requests for Peppertype flushing in DMs, clouding on mails.
We are now opening the floor to you, visit , add in your request or vote on others.
At the end, we must listen to who we are building for. 💪
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One of our top-rated writers on the Pepper Content platform just named their son after one of the key creator success and operations team members and reached out to us just to share the same.
Imagine the impact, and life-changing trajectory that one platform can provide
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We at Pepper Content, are looking for a senior leader to head our Peppertype Business as a BU Head, which is growing exceptionally fast in itself and has massive potential to scale going forward.
You are a great fit if you have experiences with any of the below -
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Someone recently said, "Don't just create a company. Create an industry." I think we are well on-route to create one. Do read this! - via
@LinkedIn
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I love the fact that a founder's to-do list is in-exhaustible! You always have something extra you can do - and waking up next morning with something to always do - just makes one more determined!
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you can reach the best of the best. All you need to be is authentic.
Sanjiv sir had responded back to the mail and had agreed to meet. Though the meeting never happened after that, but that ability to elicit a response just changed a lot of things for me.
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(2/3) From working with enterprises like Amazon, Adobe, HP to Swiggy, Dunzo, Paytm, upGrad and hundreds others; it has been quite a journey. It took us about 3 years to get to 400 customers. Our target is to get to 1000 customers in the next 12 months. And we will get there!
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