Allow me to RE introduce myself. I’m Jesse. I was born and raised in St. Louis, MO USA. My parents were immigrants from india. My dad is an entrepreneur and my mom is a teacher. I like to think of myself as both. I was entrepreneurial from the start: selling popcorn tins.

Get your team trained Growth Assistants with the exact skills you need to delegate data, design, ads and other work for $3k / month. $500 off for the first 3 months if you buy in July:.

Fast forward to today, and we count DoorDash, Shopify, Reddit, and several others as clients. I believe this can be a big business. It’s growing fast. It is dead simple yet adding a TON of value for all the stakeholders.

Once we found our ICP, we had to shift our sales strategy to accommodate. We had to REDUCE the number of sales calls and INCREASE revenue. It scared the shit out of us. But we did it. And it worked.

We got 400+ leads from it, and we were off to the races. But very quickly we saw churn. We found that our ideal customers were:. 1) Series B startups. 2) Ecom businesses with 15+ employees. 3) Agencies.

Imagine your boss is calling you and I say “hey, would you like to try my new business?”. The conversion rate was insanely high. Then, I decided to post about launching the company, and it ended up going viral!.

She took a week to think and said “I’m in” - that was 2/10/2021…. I called former Ampushers, industry contacts. “AMAZING IDEA JESSE!”. The next sales were easier: they mostly came from ex-Ampush employees.

A crazy energy ripped through me when she called! I said I HAVE THE PERFECT IDEA!. I spent the evening pitching her on it. She would be CEO and I would be Chairman. Adriane Schwager is driving things while I help navigate.

But this idea sat on my list for YEARS. I was missing the right co-founder/CEO. The universe delivered. One of the best friends Adriane Schwager from middle school has run HR at a hedge fund for ~10 years. She called and told me she was ready to be her own boss.

The idea is simple: Full time, college educated growth/mktg/sales trained people to work directly on startups/DTC teams. We find, screen, train and place them with companies. They do reporting, URL tagging, QA, video edit, creative formatting, SDR tasks, affiliate, influencer.

Both McKinsey and Goldman had huge teams overseas to do all the “rote” work of consulting/finance. Formatting slides, reporting data, reach outs, simple research, etc. I brought that strategy to Ampush pretty much from day 1.

I've invested in 10+ DTC brands. I meet with their marketing teams regularly. And I am consistently surprised by how UN-productive the “in-house” teams are. I started to ask why…. Turns out in-house marketing teams don’t typically leverage “off-shore” talent.

I keep a long list of biz ideas that I've come up with over the years. In Jan ‘21, I decided to stop trying to find the “perfect” biz. Instead, I’ll start a few!. Worst case, we shut it down. But I want more shots on goal. So here’s the story:.

In 100 days, I bootstrapped a business to $50K MRR. Today, GrowthAssistant is doing $20M with 60%+ growth. Here’s the story and lessons (steal them):.

Perplexity, DoorDash, Calm and 100+ others use data Growth Assistants to keep data accurate and get reports on Slack so they’re not scrambling. Get a Growth Assistants to manage your data for a fraction of the cost. ($500 off if you buy in July).

4. Creative Leaderboards. Maintain a spreadsheet that aGA updates to auto-rank performance against campaign and account averages. Surfaces outliers worth scaling or ripping off -- fast.

3. Anomaly Detection. In times of great spend (Black Friday, new product launch) have your Growth Assistant monitor performance hourly, and ping you on Slack if spend, CVR or other metrics move beyond your typical range or ratios. You’ll catch mishaps before they become.

2. Daily 9 a.m. Slack Digest. Every morning, your Growth Assistant drops the following into a Slack channel:. • Spend vs Budget.• CAC orROAS (D‑1, MTD, MoM, YoY).• Best & worst creatives with deltas. • Anything other key metrics in your business logic. You immediately know.

1. Naming conventions. Format every ad Channel | Funnel | Offer | Audience | YYYYMMDD. Ban “_final_v7” forever. Spotting trends and changing, monitoring or adapting marketing assets becomes infinitely easier.

As the CEO of a business doubling every year, I was spending hours drowning in dashboards, spreadsheets and email threads. Finally we built a system that made performance numbers impossible to miss. Here’s the 4-part framework we used to ultimately monitor over $1B in spend:.

True story: At Ampush, we once lit $50k on fire because a Facebook campaign that should have been paused was running. Nobody caught it for 3 days. This kept happening until we built a foolproof plan to stop it for good:.