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Sarah Marshall Profile
Sarah Marshall

@SarahMarshall

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18K
Following
4K
Media
875
Statuses
19K

VP, Audience Strategy, @CondeNast [email protected]

London
Joined November 2008
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@NiemanLab
Nieman Lab
2 months
.@SarahMarshall: “Reporters and editors are good at piecing together information. But they may have jumped to the wrong conclusions.” https://t.co/S7xEgoNMod
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@damianradcliffe
Damian Radcliffe
3 years
Terrific day yesterday, talking about user needs with @LauraOliver and audience development with @SarahMarshall and her @CondeNast team. @UOsojc @GEO_London students, and me, learned lots! Thank you for talking with us!
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@SarahMarshall
Sarah Marshall
3 years
There are several paid internship opportunities @CondeNast now live! Here's the one for my team (UK)
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@7homaslin
Thomas Lin
3 years
If you're passionate about science journalism, know your way around WordPress, Adobe and Office software, and love researching and editing digital images, come work with us at @QuantaMagazine: https://t.co/R6diHkyx9M All openings:
quantamagazine.org
Illuminating basic science and math research through public service journalism.
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@SarahMarshall
Sarah Marshall
3 years
'We cannot allow rich and powerful creators to disguise themselves as grassroots or to seize power online in order to promote extremist ideology.' By @TaylorLorenz https://t.co/jI23gtum32
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niemanlab.org
"We cannot allow rich and powerful creators to disguise themselves as grassroots or to seize power online in order to promote extremist ideology."
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@SarahMarshall
Sarah Marshall
3 years
Independent newsletters are a burgeoning area. But how do we ensure ethics? @tcarmody on how he was offered money on 'under the understanding that I continue to write stories critical of Amazon.' (He obvs refused)
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niemanlab.org
"Outside the framework of established institutions and expectations for how writers interact with the people funding their work, these writers are usually left on their own to sort out any ethical...
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@SarahMarshall
Sarah Marshall
3 years
"Your audience collectively knows much more than you do." by @wfrick. A great thought-starter on how journalists can use predictions markets https://t.co/ItgCPgop6Y
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niemanlab.org
"Your audience collectively knows much more than you do."
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@SarahMarshall
Sarah Marshall
3 years
2023 'should be when media outlets accept that times have changed and that audiences demand to be closer, listened to, and part of something more than what they can read everywhere on the internet.' by @macafut
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niemanlab.org
"Creators have communities. Publishers have audiences — a big problem for the media industry when it comes to earning money."
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@SarahMarshall
Sarah Marshall
3 years
'We need emotionally agile newsroom leaders,' says @ @kathyluwho. 'I believe newsrooms who succeed in hiring and retaining a diverse staff will also be places where people can be their emotional selves without fear.'
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niemanlab.org
"How often do you ask your colleague how they’re feeling, and are you prepared for the answer?"
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@SarahMarshall
Sarah Marshall
3 years
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@SarahMarshall
Sarah Marshall
3 years
Predictions for journalism 2023: The year of the RSS reader - by @nikkiusher. I’ve always wondered why more people doing use RSS - it lacks the social aspect - but such a good way to stay up to date. Feedly + Reeder it the perfect combo for me
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@amitacjoshi
Amita Joshi-Welton
3 years
This by @SarahMarshall is definitely something all of us in journalism should have at the forefront of our minds. ‘Going into 2023, we would all benefit from developing a core content model for multiple channels’ - not just for websites https://t.co/O8anJ4Y889
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@FraZaffarano
Francesco Zaffarano
3 years
A web channel strategy won’t be enough, by @SarahMarshall 📌 https://t.co/6XEl9vrWoI
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@SarahMarshall
Sarah Marshall
3 years
My ⁦@NiemanLab⁩ journalism predictions piece: ‘If 2022 was the year of the start of the end of the social web, 2023 will be when we all supercharge our off-platform audience strategies.’
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niemanlab.org
"There has been no reduction in Facebook traffic to Condé Nast’s brands as a whole."
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@SarahMarshall
Sarah Marshall
3 years
'Ask someone in their 50s (a non-journalist) to name a living journalist. They might say Bob Woodward or Carl Bernstein. Ask someone in their 20s, though, and they might say Taylor Lorenz, Dave Jorgenson, or Jack Corbett' | @rkellett
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niemanlab.org
"The creative pursuit of reader revenue will continue as we borrow from other industries — even industries we often love to hate."
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@SarahMarshall
Sarah Marshall
3 years
'Bad newsletters will continue to die, just like all bad products should. They simply clog inboxes—& should be flushed. But there's no better way for busy readers to mass consume high-quality content than a well-crafted newsletter' | @JimVandeHei
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niemanlab.org
"People will realize the idea that we had reached 'peak newsletter' was both stupid and undermined by the data and consumer preference."
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@SarahMarshall
Sarah Marshall
3 years
Predictions 2023: Newsrooms get nimble in a recession. ‘You can only do more with the same or fewer resources [@heytimgriggs says] by doing 3 things: Stop doing some things altogether Do fewer things Do more of the things that work’ | ⁦@snigdhasur
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niemanlab.org
"Every day you can scope down what you're doing to the most important things is another day you can keep fighting."
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@SarahMarshall
Sarah Marshall
3 years
Nieman Journalism Predictions 2023: Rising costs force more digital innovation. ‘Newsprint prices have risen more than 50 percent in many markets if you can get supplies. Paper mills are converting from newsprint to boxes.’ | ⁦@PeterBale
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niemanlab.org
"Those who moved fast over the past five years will come out on top, and those who didn't will struggle, fire staff, and disappoint customers and advertisers with clunky sites, second-grade apps, and...
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