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Steve Rekuc Profile
Steve Rekuc

@RSteveData

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Following
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Director of Data at @CommnThreadCo Master of Science in Mechanical Engineering from @GeorgiaTech Recovering Ski Bum / Concierge at @RitzCarlton

Colorado
Joined May 2022
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@RSteveData
Steve Rekuc
2 days
What's the state of Ecom?. We pull in multiple perspectives in this podcast. @dtcindex.
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@RSteveData
Steve Rekuc
3 days
Yesterday's consumer sentiment charts in support of rising consumer confidence: Plus one new chart. Thanks to @JeremiahPrummer at @KnoCommerce for the great survey data. Thanks to @TaylorHoliday at @CommnThreadCo for pulling this all together. @dtcindex
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@RSteveData
Steve Rekuc
4 days
Just looked at the data for June and we see some notable improvements in 4 consumer metrics this month. First, we see a notable increase in consumers saying "I enjoy spending my money" vs "I enjoy saving my money"
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@RSteveData
Steve Rekuc
3 days
How does Spending Power looking for next month? We see that increasing from 77% of average to 81% of average (but lower than the 84.6% we predicted last month). It's slightly better than last year. I hope that's correct; supporting evidence posted yesterday.
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@RSteveData
Steve Rekuc
3 days
This was the lowest monthly aMER that we've seen but it did come with a higher than average spend, so brands did trade off more volume for lower efficiency.
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@RSteveData
Steve Rekuc
3 days
Just finished looking at @CommnThreadCo and matching that up against the survey data from @KnoCommerce to calculate this month's First it looked like June was a rough month with spending power 77% of average compared with 94% last year.
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@RSteveData
Steve Rekuc
4 days
Want to know the other 2 metrics that are looking brighter recently? Tune into @dtcindex .We will be recording a pod to talk about these metric and more with @TaylorHoliday @JeremiahPrummer @YardenShaked.
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@RSteveData
Steve Rekuc
4 days
Second, consumers say they are spending more right now. Both of these metrics hit their record lows in Q1 and recovering since.
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@RSteveData
Steve Rekuc
4 days
Just looked at the data for June and we see some notable improvements in 4 consumer metrics this month. First, we see a notable increase in consumers saying "I enjoy spending my money" vs "I enjoy saving my money"
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@RSteveData
Steve Rekuc
5 days
Good explanation of some of the data we to calculate the and present in the @dtcindex . Yes, this year had some rough consumer sentiment around spending in the present and in the future. It doesn't shock me to see the Shopify numbers.
@JeremiahPrummer
Jeremiah Prummer
5 days
DTC shoppers report spending less in 2025 than any year we've tracked. Here's why that matters. In 2023 we launched a survey experience at @KnoCommerce that lets brands opt in to asking a set of questions that are benchmarked and aggregated across our entire ecosystem. Among
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@RSteveData
Steve Rekuc
8 days
Can these words count towards my 2.5k due @AaronOrendorff ?.
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@RSteveData
Steve Rekuc
9 days
This is just an example. Those are rough estimates for the upper and lower bounds; we are a little more sure on Meta ACQ, Google Non-Brand, and Google Brand. Feel free to put in your own estimates here and determine what you brand should test first (or next).
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@RSteveData
Steve Rekuc
9 days
With that spread in incrementality, how would we determine which channel to test first?. We made a spreadsheet to help determine that priority. A brand would test the channel with the greatest variance or Delta Revenue - that is the most impactful. Message us at @CommnThreadCo
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@RSteveData
Steve Rekuc
9 days
Why is Incrementality Testing needed?. Platform reported revenue can be WAY off. The spread of results we've seen at @CommnThreadCo shows how wide a difference we see from that an Incrementality test reports vs what the platform reports. Incrementality % in the chart =
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@RSteveData
Steve Rekuc
10 days
Who wants a free custom-built aMER model including Spending Power?. We'll do a few for free if you're doing min $10M in Rev. It's important to model your Spending Power - it helps your brand plan on how much you should spend in a month. Reach out to @CommnThreadCo.
@itslukeaustin
Luke Austin
10 days
Every brand needs clarity of Spending Power to determine the optimal budget allocation in their financial plan. This is an output of the Spend / aMER model we build in every Prophit System. Reach out–we’ll build yours.
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@RSteveData
Steve Rekuc
10 days
Connor explained this concept of Spending Power in a more eloquent way than I could. We talk about it more on the most recent pod from Marketing Operators.
@couuor
Connor MacDonald
10 days
Spending Power might be the metric brands have always needed yet never had. @RSteveData came on the podcast last week to discuss it, and I thought i’d break down why I think it can be so impactful:.
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@RSteveData
Steve Rekuc
11 days
More info in the @dtcindex . Thanks to @JeremiahPrummer at @KnoCommerce for the great survey data. Thanks to @TaylorHoliday at @CommnThreadCo for pulling this all together.
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@RSteveData
Steve Rekuc
11 days
Consumers also continue to move away from Marketplaces (AMZ, Temu) and towards directly purchasing from websites.
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@RSteveData
Steve Rekuc
11 days
Consumers enjoyed spending vs saving at a level we haven't seen since October.
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