
Steve Rekuc
@RSteveData
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Director of Data at @CommnThreadCo Master of Science in Mechanical Engineering from @GeorgiaTech Recovering Ski Bum / Concierge at @RitzCarlton
Colorado
Joined May 2022
Yesterday's consumer sentiment charts in support of rising consumer confidence: Plus one new chart. Thanks to @JeremiahPrummer at @KnoCommerce for the great survey data. Thanks to @TaylorHoliday at @CommnThreadCo for pulling this all together. @dtcindex
Just looked at the data for June and we see some notable improvements in 4 consumer metrics this month. First, we see a notable increase in consumers saying "I enjoy spending my money" vs "I enjoy saving my money"
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Just finished looking at @CommnThreadCo and matching that up against the survey data from @KnoCommerce to calculate this month's First it looked like June was a rough month with spending power 77% of average compared with 94% last year.
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Want to know the other 2 metrics that are looking brighter recently? Tune into @dtcindex .We will be recording a pod to talk about these metric and more with @TaylorHoliday @JeremiahPrummer @YardenShaked.
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Good explanation of some of the data we to calculate the and present in the @dtcindex . Yes, this year had some rough consumer sentiment around spending in the present and in the future. It doesn't shock me to see the Shopify numbers.
DTC shoppers report spending less in 2025 than any year we've tracked. Here's why that matters. In 2023 we launched a survey experience at @KnoCommerce that lets brands opt in to asking a set of questions that are benchmarked and aggregated across our entire ecosystem. Among
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With that spread in incrementality, how would we determine which channel to test first?. We made a spreadsheet to help determine that priority. A brand would test the channel with the greatest variance or Delta Revenue - that is the most impactful. Message us at @CommnThreadCo
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Why is Incrementality Testing needed?. Platform reported revenue can be WAY off. The spread of results we've seen at @CommnThreadCo shows how wide a difference we see from that an Incrementality test reports vs what the platform reports. Incrementality % in the chart =
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Who wants a free custom-built aMER model including Spending Power?. We'll do a few for free if you're doing min $10M in Rev. It's important to model your Spending Power - it helps your brand plan on how much you should spend in a month. Reach out to @CommnThreadCo.
Every brand needs clarity of Spending Power to determine the optimal budget allocation in their financial plan. This is an output of the Spend / aMER model we build in every Prophit System. Reach out–we’ll build yours.
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Connor explained this concept of Spending Power in a more eloquent way than I could. We talk about it more on the most recent pod from Marketing Operators.
Spending Power might be the metric brands have always needed yet never had. @RSteveData came on the podcast last week to discuss it, and I thought i’d break down why I think it can be so impactful:.
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More info in the @dtcindex . Thanks to @JeremiahPrummer at @KnoCommerce for the great survey data. Thanks to @TaylorHoliday at @CommnThreadCo for pulling this all together.
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