DTC Index
@dtcindex
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The definitive monthly view of the ecommerce industry. DTC performance, consumer sentiment & more. Brought to you by @commnthreadco, @knocommerce and @varos_com
Joined August 2024
RT @RSteveData: Good explanation of some of the data we to calculate the and present in the @dtcindex . Yes, this y….
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-> Holiday gifting drives big AOV spikes (especially Mother’s Day — $177 in 2024!). -> The "Treat Yourself" trend is real: Purchases for “Myself” now make up 70% of all orders in 2025. Sign up with "DTCI15" for 15% off your subscription—monthly or annual:
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Instead of relying solely on aMER, we applied classical demand elasticity curves — a more dynamic approach to reflect how much consumers are willing to spend in changing environments. Also, @KnoCommerce came in clutch this month with a ton of new data. .
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From @RSteveData:. -> Consumer confidence dropped to 97, down from 110 a year ago. -> Spending, on the other hand, was massive — 121% of average, only behind Nov/Dec. -> Naturally, this dragged down efficiency (aMER = 92.5%), prompting us to rethink how we measure confidence.
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New report drops in T-minus 5 hours, and here's what you're missing if you're not a subscriber yet: . (Data snippets in thread)👇
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RT @JeremiahPrummer: We hired a researcher this month who's 100% dedicated to finding you insights that can help you make better decisions.….
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According to fresh survey data from the upcoming DTC Index report, the biggest spender in 2025 is… you 😉. Full report drops Monday. Make sure you sign up: DM us if you want a summer discount 👀
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RT @RSteveData: I was on the most recent episode of Marketing Operators Pod talking about Consumer Confidence and Spending Power that we de….
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RT @RSteveData: Present purchase sentiment has crept upward while future purchase sentiment still remains low. Thanks to @JeremiahPrummer….
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RT @RSteveData: Consumers can have different sentiment about purchasing at different times of year and that clearly impacts how brands perf….
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Subscribe here: You can get 15% off your subscription with code "SPRING15.". This month also has special contributions on Tariffs from our friends at @ParticlHQ that you won't want to miss, including which industries are being hit the hardest.
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One of the biggest misconceptions about economic sentiment?. That it tells the full story of consumer confidence. In reality, it’s just the starting point. 👉 For a deeper look at where consumer behavior is heading, check out the latest DTC Index Report, covering April & May.
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RT @RSteveData: I'm working through market elasticity from this week's DTCCI data. In the mean time, we've seen a record turn away from Ma….
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RT @RSteveData: Less tariffs = more confidence in the Economy.Do not mistake this for consumers' confidence in purchasing; there are other….
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RT @RSteveData: From this week's data, we saw an uptick in Economic Sentiment even before tariffs were changed, but….
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RT @RSteveData: From this week's DTCCI data, it looks like Economic Sentiment has trended up but not in all states. TX is the largest impor….
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RT @Tina_Donati: Are marketplaces like Amazon and Temu losing their touch?. This month's @dtcindex report found that April is on track to b….
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New DTC Index edition dropped!. Quick summary:.- Economic sentiment dropped again in March. - Meta ROAS is down, CPMs are up. - Discounts are rising—but new customer growth isn’t. - Brands are shifting to retention. Get the full update from
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RT @RSteveData: Present spending has remained below the previous 2 years since February. It came roaring back this week. Mom needs her gif….
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RT @JeremiahPrummer: This is super interesting to see. Even with weakening economic sentiment, people appear to be gearing up to spend for….
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