Practical Ecommerce
@PracticalEcomm
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Authoritative articles and commentary to help businesses succeed online. Sign up for newsletter: https://t.co/yzMcGwhyPt
Traverse City, Michigan, U.S.
Joined April 2010
"5 Content Marketing Ideas for August 2025" | Since 2014, @EcommerceBoy has published a monthly post helping merchants link content to their products. For this install, he suggests targeting students, pet owners, readers, more. #ecommerce #contentmarketing
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A summer vacation could spark your best ideas! "10 Books on Slowing Down, Stepping Away." Via @Yestare. #ecommerce @jonkabatzinn
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Looking to raise visibility in AI search engines? "How Co-Citations Drive AI SEO." Via @seosmarty. #seo #ecommerce
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"MNLY’s At-Home AI Powers Men’s Health" | @Lukehartelust's next-gen health & wellness platform combines AI w/ at-home testing, diagnostics, nutrition. He shares the biz's origins, growth, mistakes, more w/ @bandholz in this terrific episode. #ecommerce
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Last year's performance points to tweaks and corrections for 2025. "7 Ways to Prep for Holiday Selling." Via @EcommerceBoy. #ecommerce #holidayselling
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"New Ecommerce Tools: July 3, 2025" | This week: AI-powered storefronts, B2B payments, genAI content, email marketing, stablecoins, returns, PIMs, and more. #ecommerce @BigCommerce @omnisend @bolt
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"BNPL Loans to Impact Credit Scores" | @FICO_corp is launching new credit scores that incorporate buy-now-pay-later loans. @EcommerceBoy weighs the pros and cons for merchants, consumers, and providers. #ecommerce #BNPL
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"10 Books on Slowing Down, Stepping Away" | Busy owners & team members are supposed to take time off in the summer! Contributor @Yestare has handpicked 10 #books to help rest & rejuvenate. #ecommerce @KathyOneto @oliverburkeman @tanya_i_dalton @AliAbdaal
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"How Co-Citations Drive AI SEO" | Co-citations are now critical because AI Mode, ChatGPT, Gemini, others rely on external lists for brand/product recommendations. @seosmarty explains co-citations and how to optimize in this terrific post. #seo #ecommerce
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Unsure which marketing channels actually drive sales? "Attribution Models for #Ecommerce." Via CEO Anna Kayfitz (@aniag). #attribution
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Ecommerce conversions start with the home page. "Merchandising Lessons from Top Marketplaces." Via @EcommerceBoy. #ecommerce
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"7 Ways to Prep for Holiday Selling" | Summer is the right time to analyze last year's Q4 results for sales trends, campaign performance, & operational glitches. @EcommerceBoy, a seasoned merchant, lists his top planning steps. #ecommerce #holidayselling
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Here's how to track ChatGPT's follow-up web searches from an initial prompt. "How to Extract #ChatGPT’s Fan-Out Queries." Via @seosmarty. #seo
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"Ecommerce to Real Estate: An Owner’s Story" | @ShakilPrasla is a lesson in resilience, having pivoted from #ecommerce consumer brands to PPE gear to, now, real estate. He shares his journey with @bandholz in this week's episode. #entrepreneurship
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Suppliers who become advertisers upend the retail-wholesale relationship. "Retail Media’s Performance Dilemma." Via @EcommerceBoy. #ecommerce #retailmedia
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"New #Ecommerce Tools: June 26, 2025" | This week: new tools for video, payments, agentic commerce, shipping, POS, live video shopping, ecommerce platforms, reverse logistics, and post-purchase upsells. @PrestaShop @InVideoOfficial @shopware @Znode
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"Attribution Models for #Ecommerce" | There's no perfect sales #attribution platform or technique, but plenty of tools & tactics can help. @aniag, founder of data consultancy StrategicDB, addresses the challenges & options for a single point of truth.
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"Merchandising Lessons from Top Marketplaces" | @EcommerceBoy studied the home pages of 10 leading marketplaces to spot common #merchandising traits. What he found are lessons for all merchants, big and small, to elevate conversions. #ecommerce
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