Don’t be the store with:. • Blurry photos. • Missing GTINs. • “In stock” items that aren’t. Google will ghost you. Meta will ignore you. Customers won’t even see you.

Great products don’t sell themselves. Clean, optimized ecommerce feeds do. Smart #ecommerce SMBs treat their Google Merchant feed like it’s a storefront window on Fifth Avenue.

SMS: “Sale now on. Tap link.”. RCS: “Buy now” button. Branded sender. Rich media. In-app order tracking. It’s not just messaging. It’s mobile ecommerce 2.0.

SMS is the past. RCS is the upgrade:.• Clickable buttons.• Brand logos.• 100MB images.• Native chat . If you don't know that RCS is, it may be time to learn. #ecommerce.

Your ecommerce product feed needs:. • Clear titles.• Rich descriptions.• Sharp photos.• Daily updates.• Zero BS. Feed health = ecommerce wealth.

The old playbook: “20% off everything.”. The new one: segment, personalize, trigger. Flash sales aren’t dead — lazy ones are.

Too often discounting = devaluing.

If your product feed sucks, your ads will too. Clear titles. High-res images. Accurate inventory. This isn't "nice to have." It's the difference between selling and stalling. #ecommerce.

Amazon's Publisher Services update this week was interesting. It makes me wonder if data clean rooms are really being used.

AI Is Diluting Your Brand. A combination of fear and necessity may create a renaissance of sorts for brand marketing. Companies that ignored brand now worry generative AI is merging advertising and marketing copy into a single, industry-wide sameness.

For ecommerce folk, here are a few Google ad recommendations.

Happy #FollowFriday, here are five accounts I am recommending this week. #FF. • @bandholz -- ecom, 🍪s, more . • @TaylorHoliday -- DTC. • @youderian -- community. • @dennishegstad -- apps. • @theryandoney -- landing pages

The Trade Desk’s Unified ID 2.0 (UID2) identifier is under fire. It is an alternative to tracking cookies.

RT @dennishegstad: Shopify has extended the scripts on checkout yet again for another year. This was supposed to be fully depreciated in….

Not baking?.

It can cost 5–10x more to acquire a new customer than to keep an old one. Retention matters more than growth when you have a small business.

Branded vs. generic products on Amazon.

I had to help a business change domain names on Shopify recently, so I wrote about it here:.

For ecommerce, your email list is one of your most valuable assets. It drives repeat purchases, builds loyalty, and isn’t subject to algorithm changes.

You can have the best product, website, and price—but without traffic, you don’t have a business. Marketing is not optional.