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Armando Roggio Profile
Armando Roggio

@EcommerceBoy

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Armando Roggio @armandoroggio — Ecommerce, Marketer, Writer, + Dev. https://t.co/DYg7qfuIVc.

Boise, Idaho
Joined May 2009
Don't wanna be here? Send us removal request.
@EcommerceBoy
Armando Roggio
1 month
Don’t be the store with:. • Blurry photos. • Missing GTINs. • “In stock” items that aren’t. Google will ghost you. Meta will ignore you. Customers won’t even see you.
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@EcommerceBoy
Armando Roggio
1 month
Great products don’t sell themselves. Clean, optimized ecommerce feeds do. Smart #ecommerce SMBs treat their Google Merchant feed like it’s a storefront window on Fifth Avenue.
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@EcommerceBoy
Armando Roggio
1 month
SMS: “Sale now on. Tap link.”. RCS: “Buy now” button. Branded sender. Rich media. In-app order tracking. It’s not just messaging. It’s mobile ecommerce 2.0.
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@EcommerceBoy
Armando Roggio
1 month
SMS is the past. RCS is the upgrade:.• Clickable buttons.• Brand logos.• 100MB images.• Native chat . If you don't know that RCS is, it may be time to learn. #ecommerce.
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@EcommerceBoy
Armando Roggio
1 month
Your ecommerce product feed needs:. • Clear titles.• Rich descriptions.• Sharp photos.• Daily updates.• Zero BS. Feed health = ecommerce wealth.
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@EcommerceBoy
Armando Roggio
1 month
The old playbook: “20% off everything.”. The new one: segment, personalize, trigger. Flash sales aren’t dead — lazy ones are.
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@EcommerceBoy
Armando Roggio
1 month
Too often discounting = devaluing.
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@EcommerceBoy
Armando Roggio
1 month
If your product feed sucks, your ads will too. Clear titles. High-res images. Accurate inventory. This isn't "nice to have." It's the difference between selling and stalling. #ecommerce.
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@EcommerceBoy
Armando Roggio
2 months
Amazon's Publisher Services update this week was interesting. It makes me wonder if data clean rooms are really being used.
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@EcommerceBoy
Armando Roggio
2 months
AI Is Diluting Your Brand. A combination of fear and necessity may create a renaissance of sorts for brand marketing. Companies that ignored brand now worry generative AI is merging advertising and marketing copy into a single, industry-wide sameness.
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@EcommerceBoy
Armando Roggio
3 months
For ecommerce folk, here are a few Google ad recommendations.
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@EcommerceBoy
Armando Roggio
3 months
Happy #FollowFriday, here are five accounts I am recommending this week. #FF. • @bandholz -- ecom, 🍪s, more . • @TaylorHoliday -- DTC. • @youderian -- community. • @dennishegstad -- apps. • @theryandoney -- landing pages
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@EcommerceBoy
Armando Roggio
3 months
The Trade Desk’s Unified ID 2.0 (UID2) identifier is under fire. It is an alternative to tracking cookies.
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@EcommerceBoy
Armando Roggio
3 months
RT @dennishegstad: Shopify has extended the scripts on checkout yet again for another year. This was supposed to be fully depreciated in….
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@EcommerceBoy
Armando Roggio
3 months
Not baking?.
@bandholz
Eric Bandholz
3 months
When you run a ecom business, your meetings will have different meanings than what most people think.
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@EcommerceBoy
Armando Roggio
3 months
It can cost 5–10x more to acquire a new customer than to keep an old one. Retention matters more than growth when you have a small business.
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@EcommerceBoy
Armando Roggio
3 months
Branded vs. generic products on Amazon.
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@EcommerceBoy
Armando Roggio
3 months
I had to help a business change domain names on Shopify recently, so I wrote about it here:.
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@EcommerceBoy
Armando Roggio
3 months
For ecommerce, your email list is one of your most valuable assets. It drives repeat purchases, builds loyalty, and isn’t subject to algorithm changes.
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@EcommerceBoy
Armando Roggio
3 months
You can have the best product, website, and price—but without traffic, you don’t have a business. Marketing is not optional.
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