Just like students return with higher expectations, B2B buyers are adopting B2C habits, demanding speed, ease, and personalization. Yet only 36% rate their online experience as excellent. Is your business ready to reconcile both? Read more:

How much empty space is in the average e-commerce package? According to ADEME, about 50%, which means more packaging, more transport, and higher costs for half-filled boxes. Yet 25% of French consumers would pay more for eco-friendly packaging. Read more:

Join millions who have switched to Grok.

You shouldn't wait for a client to leave to realize something’s wrong. Customer health scores give real insight into how clients are doing, what they need, and when to step in. Here's how to track them with the right key metrics and turn data into actions.

Happy #WorldWideWebDay 🌐.With the European Accessibility Act, online stores must now meet new standards to create better experiences and build a more inclusive web. Learn how to turn accessibility into an asset ▶︎

If you're hoping to avoid unexpected expenses, now’s a good time to check your legal setup. When was the last time you reviewed your policies, protections, or compliance? .Read our article for a legal reality check:

💸GDPR fines can reach €300,000.💸Missing T&Cs online can result in €15,000 fine.💸€850 to register a trademark feels costly, until someone copies your brand. Legal costs seem high, but they protect your business long term. Which do you consider a smart legal investment?.

Quick replies, real conversations, and a new way to stay close to your customers. More and more brands are using WhatsApp to answer questions, share updates, and build lasting relationships. Here is how to make WhatsApp your store’s best ally.

PrestaShop was in Brussels on July 15 for a session led by Commissioner Michael McGrath, sharing proposals to help build a fairer digital environment, including clarifying how key EU texts interact and simplifying obligations. Thanks to Atalante de Vilallonga for representing us.

✍️ E-commerce Summer Log: Think you know retail?.Sales or Black Friday, what works best?.Fast or eco-friendly delivery, what do customers want?.Email or SMS, which gets results?. Challenge your beliefs with our study with Payplug and OpinionWay ▶︎

Look away if you don’t like chocolate ⚠️. Still here? For #WorldChocolateDay, meet some merchants with a taste for excellence (and a great platform): L’Atelier du Chocolat - Le Chocolat Alain Ducasse - Le Comptoir de Mathilde 🍫. More success stories ▶︎

✍️ E-commerce Summer Log: one tip a week to fine-tune your strategy this summer. You think offering 4X Payment is enough? Spoiler: it’s only a solid start. To see the results, higher conversion rates, larger average baskets, you need to make it visible:

Yes, we’re out in the sun, enjoying a bit of well-earned downtime… .But while things slow down a little over summer, it’s also the perfect time to refocus on what comes next. What’s your top e-commerce priority this quarter?

Upgrade your checkout with @SimplerSo!. ✔️ Mobile-first: Built for smooth purchases on mobile.✔️ One-click repeat checkout: Returning customers can buy again without friction.✔️ Plug-and-play payments: Wallets, cards, BNPL available with orchestration. 🔗

Meet payabl. checkout, the powerful new plugin from @payabl_eu. that helps Prestashop merchants go global, boost conversions, and get paid faster. Plug in to payabl. and start selling smarter:

Think a great product sells itself? Unlikely. If you want to stand out, you need a real communication plan to give your store a voice and loyal customers. Clear objectives, tone, relevant channels, etc. Read this article to keep your brand visible.

@PayPal, @MolliePayments, Mail Boxes Etc., @Vivacomofficial, @MyConnectif, @stripe, 202 ecommerce, Alma, Base., Kiliba, @mondialrelay, Octopia, @payplug, @Sendcloud, @BoShipping, @soledis, @StoreCommander, @wing_eu.

Une mention spéciale à nos partenaires, qui ont rendu cet évènement possible et qui ont participé à rendre notre programme riche et toujours plus proche des besoins des marchands. On se revoit l'année prochaine ✨.

441 visiteurs, 9 workshops, 16 conférences sur la grande scène, 21 pitchs, 51 intervenants, 821 cafés, 4532 conversations passionnantes, et 10302 sourires. Merci d'avoir fait du #PrestaShopDay un moment de partage exceptionnel autour du #ecommerce.

“Glocalization: la pratique consistant à mener des activités commerciales en tenant compte à la fois des considérations locales et globales.”. Cécile Vaute, Mollie, a partagé les tendances et stratégies ecommerce pour vendre en Europe en 2025 au #PrestaShopDay.

Merci à Erika Klein de @FevadActu pour cette intervention sur la réglementation en e-commerce au #PrestaShopDay. Avez vous retenu les sanctions encourues si votre site ne respecte pas les règles d'accessibilité numérique ?.