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Neuro-Insight Profile
Neuro-Insight

@neuro_insight

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3K
Following
371
Media
214
Statuses
796

Measuring subconscious responses to drive communication effectiveness

America, Australia & Europe
Joined June 2010
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@neuro_insight
Neuro-Insight
7 years
@WARCEditors discusses our recent bespoke report 'Tuning into Sound' where we analyse the effects of #sound on the #brain in #Advertising https://t.co/jErMUUusDk
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@neuro_insight
Neuro-Insight
5 years
Want to hear our fresh takes on the latest industry news? Subscribe to our bi-weekly newsletter and don't miss the next edition!
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@neuro_insight
Neuro-Insight
5 years
Simmons launched a campaign with the now-famous D'Amelio sisters – much like celebrities and traditional advertising, unfortunately for Simmons, the massive influential TikTok personalities alone do not guarantee success.
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@neuro_insight
Neuro-Insight
5 years
While the big game is in the books, brands can still extend the life of their #SuperBowl creative with the right mix of frequency, creative edits, and digital integrations. Learn how to enhance your Super Bowl ROI in @Ad Age's post-game playbook! https://t.co/sTKSsPuKrv
adage.com
Brand Playbook offers a post-game strategy primer.
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@neuro_insight
Neuro-Insight
5 years
What should you expect from this year’s Super Bowl advertising? Read our latest article to find out! #SuperBowlLV #marketing #creativity https://t.co/1DgXFx4Vet
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@neuro_insight
Neuro-Insight
5 years
"The human brain is a storytelling and pattern seeking-device." US & Europe CEO @pranavyadav speaks with @salesforce & @thrive about why brands need to tell stories that focus less on the product and more on the nuanced lives of their consumers. https://t.co/rYgCARfEUZ
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@neuro_insight
Neuro-Insight
5 years
The latest holiday spot from Kohl's is all about "connection" but where does the brand fit in? Is this creative building on the Kohl's brand or simply another heartwarming holiday narrative? #marketing #holidayads #branding https://t.co/94qEH2ckNj
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@neuro_insight
Neuro-Insight
5 years
Neuro-insight's groundbreaking study, “Make @TikTok Work For You,” will be available for brands on September 10th. Sign up now to receive strategy-defining insight into the worlds hottest content-sharing platform: https://t.co/2yJ7yvD7NZ #neuromarketing #tiktokads #tiktok
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@neuro_insight
Neuro-Insight
5 years
TikTok's top influencers are making millions of dollars per year, but how are brands fairing on the world's hottest content-sharing platform? Learn more: https://t.co/2yJ7yvlwpp #tiktok #tiktokmarketing #tiktokads #neuromarketing #advertising
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@neuro_insight
Neuro-Insight
5 years
Our subconscious is the seat of our decision making. It's also where our unconscious bias lives. This article from our UK CEO explains just how bias exists in all of us, and the impact it can have. #blacklivesmatter #unconsciousbias https://t.co/a2agCHULgK
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@neuro_insight
Neuro-Insight
6 years
In today's world, it is imperative to understand your consumers on a deeper level. US CEO @pranavyadav recently sat down with @robreiss of @Forbes to discuss the future of marketing: https://t.co/M1a8QpC2LU #marketing #advertising #neuromarketing #technology
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@neuro_insight
Neuro-Insight
6 years
Is social media really a distraction? When it comes to TV, our research suggests that live tweeting may actually increase viewer engagement and make ads more memorable. Why is this important news for brands? Find out here: https://t.co/w7OxfVGFUK
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@neuro_insight
Neuro-Insight
6 years
Most advertisers understand that a relationship between content and context exists but lack the tools necessary to understand exactly how that relationship works. Take full advantage of today's diverse media landscape by reading our full report: https://t.co/pqxn8UzNVL
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@neuro_insight
Neuro-Insight
6 years
As today's marketplace becomes increasingly complex, many advertisers are facing new questions— ones that traditional research can't answer. Neuromarketing has the answers. Learn more in our latest blog post! https://t.co/bIoDtcKmHz #neuromarketing #advertising #marketing
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@neuro_insight
Neuro-Insight
6 years
When it comes to digital out-of-home advertising, where and how your content appears can produce dramatically different consumer responses. Find out how to effectively reach consumers with your OOH campaigns. Learn more here: #nueromarketing #marketing #advertising
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@neuro_insight
Neuro-Insight
6 years
If you want to truly understand your consumer, you have to look beyond the edited response and discover the story that lies within. #neuromarketing #advertising #neuroscience #marketing
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@BMO_UK
Bauer Media Outdoor UK
6 years
Shazia Ginai, CEO of @neuro_insight takes us through the importance of relevance & content, & targeting the right moments on #dynamic #DOOH! @JCDecaux_UK @Posterscope #TheMomentsofTruth #TMOT
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@neuro_insight
Neuro-Insight
6 years
Learn about your "internal operating system" and how it impacts decision-making in James Ingram's latest interview with US CEO Pranav Yadav. https://t.co/mDn6ftsEDv #neuromarketing #advertising #creativity
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medium.com
For the latest episode of Creative Intelligence, I sat down in New York with Pranav Yadav. He came into the world of work with a triple…
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@neuro_insight
Neuro-Insight
6 years
US CEO @pranavyadav and @EY's Janet Balis took the stage at #WPPCommerce2020 to remind advertisers that the consumer experience should be the first and last thing on every marketer's mind. #neuromarketing #advertising #marketing #WPP
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@neuro_insight
Neuro-Insight
6 years
The subconscious mind accounts for 95% of human behavior. So, why do many marketers still rely on traditional methods of data collection (surveys, focus groups, etc.) to conduct their market research? #neuromarketing #marketing #advertising #neuroscience
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