Julie F Bacchini
@NeptuneMoon
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President, Neptune Moon. Top 25 Most Influential PPC Expert. Conference speaker. #PPCChat Managing Director. Eagles fan, wife & mom. Dog & wine lover.
Pennsylvania
Joined May 2009
In the PPC industry? Join the PPC Chat community: Follow #PPCChat here on Twitter Weekly chats on Tuesdays at 12:00 PM EST on our Slack Find all the PPC Chat channels where you can interact with other PPC pros here: https://t.co/6vefNG4Dxa
officialppcchat.com
In addition to this web site, the PPC Chat community connects on a variety of platforms! Connect any time on Twitter using the #PPCChat hashtag Text based chat on the PPC Chat Slack (ppcchat channel)...
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Listen, I know we all have a lot we want our government reps to be handling right now. But you absolutely need to let them know that you do not want OpenAI getting taxpayer backed loans. Cause this is absolute bullshit.
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SHEIN: 7 facilities achieve TÜV Rheinland Zero Waste to Landfill certification. We are committed to reducing facility waste and keeping materials away from landfills through smart repurposing.
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OMFG just no. Please just stop all of this. #PPCChat
Polymarket x Google We're excited to announce Polymarket odds will be integrated into Google. Coming soon.
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Dear doctor's offices: I get that a portal is the most efficient way for you to communicate with patients. But it cannot be the only way available. Especially if your patients are 60+. It can be your preferred method, but you have to still take & return calls.
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Looks like PayPal is getting into the ads game? Got this email today... (Alt text is broken here, so apologies on that) #PPCChat
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So Google Ads "smart" cropping is messing up images in shopping ads and you have to contact support to turn it off? A. Outrageous B. In November - are you serious right now? #PPCChat
Google’s “Smart Cropping” may be trimming your Shopping Ad images via @TheMarketingAnu
https://t.co/q1uZnlVk1o
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Is 2025-2026 the time when Google finally puts some energy into Lead Generation advertisers???? 😮 #PPCChat
Let's hear it for lead gen! I got to chat with agency experts Pauline Jakober @GrpTwentySeven, Patrick Ortenzio @Tinuiti and Grace Mante @KeplerGrp about their top strategies for generating high-quality leads. * How to adapt tactics for today's customer journey * The best ways
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Join me for PPC Chat in about 30 minutes, over on Slack, where our topic is: "ChatGPT Said… And Other Phrases That Give PPC Pros Hives" Tuesday, November 4th at 12:00 PM ET https://t.co/7C6XoAOkyi Should be a lively one! #PPCChat
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Join me for PPC Chat tomorrow, over on our Slack, where our topic is: "ChatGPT Said… And Other Phrases That Give PPC Pros Hives" Tuesday, November 4th at 12:00 PM ET (And we did change clocks in US this weekend!) https://t.co/7C6XoAOSnQ Should be a lively one!
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Join me for PPC Chat tomorrow, over on our Slack, where our topic is: "ChatGPT Said… And Other Phrases That Give PPC Pros Hives" Tuesday, November 4th at 12:00 PM ET (And we did change clocks in US this weekend!) https://t.co/7C6XoAOSnQ Should be a lively one! #PPCChat
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Want to write for Search Engine Land? via @MrDannyGoodwin
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I am going to say this again... I think we are in for a very rough Q4. All the signs are very much there. Would love to be very wrong about this, but I've been at this a long time. #PPCChat
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Looping @adsliaison in
@beyondthepaid @NeptuneMoon To happen to 3 different clients in 1 weekend… on there brand? It’s odd isn’t it 🤨 Google are yet to come back to one of them (they are a large beast so hopefully should hear back) the other 2 are quite small, and had competitors so it’s odd they would drop them all.
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So my questions are: How does Google define a small business? The definition provided is VAST. And if AI was key to knowing real intent why the hell have keywords been matching fuzzier and fuzzier for the last 8 years? #PPCChat
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Finally, it also links to this post which includes this gem: "AI Max for Search is a one-click power-up for your Search campaigns that helps you find new customers by understanding what they mean, not just what they type." Again, did you not already do this???? #PPCChat
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Then it links to an astroturf "industry" group report from the Connected Commerce Council (funded by among others, Google and Amazon): https://t.co/WvQDAWoSuD
connectedcouncil.org
Digital Advertising: Balancing Regulation and Growth Opportunities for American Businesses shows that small and medium size advertisers and publishers rely on personalized ads to attract customers,...
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It links to a study about the impact of digital advertising for small businesses. Hooray - small businesses are getting some love... But then it defines small biz as spending either $10,000/yr (61%) or $100,000+/yr (29%). That is a massive differential! #PPCChat
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Here is the link to the Think with Google post: https://t.co/JlGMPb5X3O It links to 2 other articles which I will get to next. #PPCChat
business.google.com
Google’s Official Digital Marketing Publication. Discover the impact of Google Ads over the last 25 years and how it continues to transform marketing.
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