Melissa L Mackey
@beyondthepaid
Followers
2K
Following
290
Media
137
Statuses
12K
Formerly @Mel66. Director, Paid Search at Compound Growth Marketing. Top 50 Most Influential PPC Expert. PPC, Michigan State, Monkees, Van Halen.
East Lansing, MI
Joined August 2014
Honored to be included in the 2025 Top 50 Most Influential PPC Experts list! Thanks @ppcsurvey
https://t.co/xMkAR4QKkp
ppcsurvey.com
After counting the votes of 1,150 PPC professionals and crunching lots of data, we're proud to present the Top 50 Most Influential PPC Experts of 2025.
0
0
12
I love Michigan State and fellow Spartans. We deserve better and we will get better
33
23
356
Some positives from yesterday were the Munn Tailgating experience, which has been great all season and worth checking out. The drone show got a standing ovation from both fanbases which is basically impossible to do, and it was great seeing the 2025 B10 Champ Hoops team
7
5
289
Frankly the same thing applies to PPC agencies. If you are focused on checklists, templates and reports - i.e. task execution - it's time to pivot to more strategic work.
This is a great slide from @cshel we built agencies around the seo factory with deliverable assembly lines. But AI can do that now. So how do we transition to search marketers? #StateofSearch
1
0
3
This is 🔥. It sucks that a lot of kids won’t experience relationships like these because of the transfer portal.
Izz is like a dad to me and has taught me far more about life than the game of basketball! 💚🙏🏾🧡
8
26
666
This is CRAZY @DontWantYourAI
1
0
1
A tradition that started more than a half-century ago: Sparty Watch, where the @MSUMarchingBand protects Sparty during rivalry week. Thank you, Spartans! 💚
11
28
353
Crazy
The FBI is holding a press conference right now on the details around this morning's sports gambling bust. Here are some of the highlights: 1. Current and former NBA players and coaches Chauncey Billups, Terry Rozier, and Damon Jones have been arrested. 2. This was an illegal
0
0
3
The piano is a nice touch haha
0
0
0
I have a short Google form about live sessions for PPC Chat. If you have a minute, I’d appreciate as many responses as I can get. Thinking about trying to do more live sessions and what type, what time, etc. https://t.co/NdqcaqaL0L
#PPCChat
docs.google.com
Gauging interest in live sessions
0
1
3
"(Agencies) need to be digging deeper and having conversations around profitability, return rates, and LTV over short-term metrics that the marketing team doesn’t need regurgitating to them." Great article Brands are rethinking agency partnerships amid rising costs and
searchenginejournal.com
Brands are rethinking agency partnerships amid rising costs and in-housing. Read about why this is happening and what it means for agencies
0
0
0