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Michael Howe-Ely Profile
Michael Howe-Ely

@MichaelHoweEly

Followers
1K
Following
24K
Media
682
Statuses
5K

Analytics & Data Visualization 🇿🇦 🇨🇦

Toronto, Ontario
Joined September 2018
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@MichaelHoweEly
Michael Howe-Ely
1 year
Looking to report on your ad campaigns? Check out my new dashboard template: the Ultimate Ads Dashboard! It's a 17 page Looker Studio template that includes data from 8 different sources using @ShowMeROI connectors. It's available on @byMarketers https://t.co/BEnm1NOK4A
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@MichaelHoweEly
Michael Howe-Ely
2 months
Video: What is Omnibug? https://t.co/leaRCy7nrS
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@tomfgoodwin
Tom Goodwin
2 months
The degree to which LLM’s are always suggesting another question, asking you to engage more, shows the big business plan is advertising revenue.
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@unusual_whales
unusual_whales
5 months
BREAKING: Beyond Meat, $BYND, headed to Chapter 11 bankruptcy, per the Street
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@ben_j_todd
Benjamin Todd
6 months
Sometimes the value of a 'human touch' is negative. People willing to pay 50% more for Waymo than Lyft, despite longer waiting times.
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@tomfgoodwin
Tom Goodwin
6 months
I still think the World is extremely messed up from what happened 2020-2023, and few people ever want to ponder it It still feels to me like we shifted from primarily living life in reality, to living life online Our default became screens, algorithms, virtual, disconnection
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@tomfgoodwin
Tom Goodwin
6 months
As the cost of distributing content is now 0 & the cost of making content tends to 0 & the amount of content tends to infinity so the average views tend to 0 It's all rather pointless.
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@tomfgoodwin
Tom Goodwin
6 months
In a lot of markets Google and Meta account for about 60% of Digital Ad spend, in the UK it's more like 75% But of our online time, only 10-20% is spent with them. Most Advertisers are minuscule, don't use agencies. The failure of the entire "rest of digital media" to offer an
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@analyticsnerd
Himanshu Sharma
6 months
That's bad news for Germany. Regulations should target specific practices, not the infrastructure. GTM itself is just a neutral tool, a container for scripts, not a tracking technology.
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@analyticsnerd
Himanshu Sharma
7 months
☠️ 💀 Never connect reporting tools directly to raw BigQuery tables. Always transform/partition your data in BigQuery first. This simple change can save you thousands in data processing costs each month. 👇 https://t.co/F92Ca0AtnT
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@MichaelHoweEly
Michael Howe-Ely
7 months
How to use Dimension Control in Looker Studio
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@danbarker
dan barker
7 months
Maybe the most shocking pair of images you’ll see today.
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@tomfgoodwin
Tom Goodwin
7 months
I’d pay $20 extra per month for any social media channel that banned AI content YouTube , once a place surprisingly full of crafted content is now jammed with lazily produced slop.
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@gizakdag
Gizem Akdag
7 months
Warning: Midjourney can be seriously addictive.
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@bygen_ai
bygen.
7 months
Midjourney finally dropped their highly anticipated video model! my first impressions & what you need to know:
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@DataChaz
Charly Wargnier
7 months
Y’all aren’t ready for this. `Midjourney Video`is on a whole new level. Here are 25 of my favorite generations (so far) A thread 🧵↓ 1/ Midjourney for music video production (credit @abcdjabcdjabcdj)
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@rorysutherland
Rory Sutherland
7 months
Weird discrepancy. If you book a £60 taxi from an airport you are met at arrivals and your luggage is carried to the car. If you book a £500 car rental, you have to queue for 30 minutes and then find your own car 700 yards away in some Ballardian hellhole basement garage.
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@tomfgoodwin
Tom Goodwin
7 months
Got some lovely flowers for my wife the other day. They added me to a newsletter, obviously. I get daily emails from them. Do they think I’m Elton John or something ? Just hanging around ordering flowers all day long
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@tomfgoodwin
Tom Goodwin
8 months
I think marketing / advertising is perhaps the most lost industry out there and I don’t think it needs to be this way at all I think we got persuaded everything was complex and different and it’s really not
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@AdamSinger
Adam Singer
9 months
At this point we've all been so thoroughly spammed by robocalls / scam calls it's now basically impossible to answer the phone if it's from an unknown number. That user behavior has just been trained out of us by bad actors. Incredible how the carriers did nothing to stop this
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@tomfgoodwin
Tom Goodwin
9 months
If we are honest, Trumps America feels ever more like living under an batshit crazy dictator.
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