Matt Skallerud 🔆
@MattSkal
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🌈🏳️🌈 LGBTQ Online Marketing professionally. Also love traveling the world and meeting interesting new people @PinkMediaWorld @PinkMediaLGBT 🔆🌟✨🕴️👨💻
Allentown, PA
Joined October 2007
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Last Seen Profiles
Pinned Tweet
Slowdown in the global economy? We're here to help! Most cost-effective way to reach YOUR targeted LGBTQ+ audience online!
We take your content and get it in front of a targeted LGBTQ+ audience, reaching a minimum of 10,000 people!
#ILoveGay
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Pink Media - November 2023: Removing the Gatekeepers in the Way of YOU Getting Your LGBTQ+ Message Out
@PinkMediaLGBT
- So how does an LGBTQ+ media & marketing company fit in in today's self-publishing and self-promoting world? The answer is by partnering with you to help take
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🌈
@PinkMediaLGBT
- October 2023: Trouble Targeting LGBTQ+ on Social Media?
I don’t know about you, but for us, when it comes to advertising, Facebook and Instagram targeting has become more and more of a challenge lately.
But here at Pink Media, with our
#ILoveGay
network, we
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🌈
@PinkMediaLGBT
- Monitor & Amplify - Whether it's a destination, a film, a theatrical production, a book release or more... we can find some of the best content by monitoring the Internet and social media for specific keywords, simultaneously curating and sharing that content
5
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I'm an
#ILoveGay
ambassador for
#GayNYC
@ILoveGayNYC
-
Adding the Social Element to
#LGBT
Life!
@ILoveGayLGBT
👉
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Perhaps a combination of media, marketing & content creation can be established to create an even more unique organization with the simple mission of helping clients reach a stronger, wider and yet more targeted LGBTQ+ audience than ever before!
@PinkMediaLGBT
That is our
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🌈
@PinkMediaLGBT
- Happy New Year + LGBTQ+ Business-to-Business Outreach
2024 is getting off to a strong start. We've just submitted a bid for a rather large LGBTQ+ business-to-business project that we're excited and hopeful to win. As I was putting together notes on why we're
5
204
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Check out the
@twobadtourists
Season 3, Episode 1 video podcast/vlog, where we chat about some of the history of travel and how the Internet has transformed this industry over the past 30 years.
@ILoveLGBTTravel
@CVBLGBT
@LGBTQTravelBiz
#GayTravel
1
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Thank you,
@BrianSimsPA
, for your kind words and support of shows like ours here at
@ILoveGayToday
#ILoveGay
@PinkMediaLGBT
@PinkMediaWorld
@NewMediaLGBT
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Listen in as we talk about some of my experiences with
@IGLTA
and the importance of this organization in the LGBTQ+ travel world. Be sure to put Osaka, Japan on your calendar for October 23-26, 2024... it's the next location for the
#IGLTA2024
Convention!
@CVBLGBT
@ILoveGayJapan
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As we wrap up Pride Month 2023, we believe we can safely say that our business model we’ve been refining over the past few years has finally come together as a true, new LGBTQ+ media strategy that we can now take to market for the next several years.
Pink Media's business
1
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Pink Media’s Cutting-Edge Marketing Strategy is at the Nexus of LGBTQ+ PR & Advertising - Our job is to keep your message alive and in front of your targeted LGBTQ+ audience 24/7, 365 days per year.
@PinkMediaLGBT
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Another strategy for brands that want to embrace a more inclusive identity without sparking outcry from its more conservative customer base is to pursue media partnerships with established groups, said Matt Skallerud, president of
@PinkMediaLGBT
, which specializes in LGBTQ online
Target and Bud Light become cautionary tales after political boycotts
@PinkMediaWorld
- Marketing executives are looking at Target and Bud Light as examples of how not to react to fierce customer pushback.
#ILoveGay
@MattSkal
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Let's talk about Threads. But first, some context... we all know what Stories are, but remember back when they were just Snaps? Then the Snaps technology was "borrowed" by all of the major social media platforms and became Stories. The same thing happened with Reels... once upon
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Thank you to EVERYONE who attended our
@PinkMediaLGBT
/
@QueerDest
pre-conference reception
@IGLTA
last night in Old Town San Juan at La Factoria. And thanks to our sponsors, including
@BradFuhr
of
@GayDesertGuide
and
@KGAY1065
who came with an amazing Palm Springs entourage from
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Wonderful to connect with Vitaya Saeng-Aroon while in Bangkok this week... had lunch in
@centralwOrld
, this amazing mall where one could get lost for days in, while eating at a different location every day for a year! Anyway, thoroughly enjoyed Vitaya's stories, including how
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Community is everything. 🙌
Through his video podcast series
#ILoveGay
Today, Matt Skallerud, of
@PinkMediaLGBT
, brings LGBTQ+ business leaders to the forefront by amplifying their message to his audience, and in turn, this allows his fans...
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#TBT
to last week's amazing
@IGLTA
convention in Milan last week!
#IGLTA2022
@ILoveLGBTTravel
@ILoveGayItaly
@visitgayaus
@PinkMediaLGBT
@MARKMORINii
📷 🏳️🌈
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Wrapped up our day over cocktails in this amazing rooftop bar in central Bangkok
@richardbrower
@creativemess
@thevagrant
@ILoveGayBangkok
@ILoveLGBTTravel
@gothaibefree
#GoThaiBeFree
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This is life for many of us now... Merging work life and personal life in the form of a little bit of nomadic life and a healthy dose of remote working. On
@NGLCC
matchmaking sessions now while enjoying the great outdoors in a new country I've never visited before!
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I’m very proud to announce I’ll be speaking at
@UnleashedLGBTQ
conference/festival in September 22-24 in Dallas, TX with many other LGBTQ+ thought leaders, industry experts, and celebrity talent. You can save 15% with code: PINKMEDIA23
@ILoveGayDallas
@PinkMediaWorld
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Let's get this
#FLOCC2023
party started! Our evening before the
@FLOCC_lgbt
|
@OutCoastFlorida
@EmbraceMag
@VisitMiamiLGBTQ
@Orange142
@ParadiseAgency
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You've got the content, we've got the LGBTQ+ targeted audience & distribution
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Wishing
@gnetwork360
an amazing and successful conference next week!
@PinkMediaLGBT
@ILoveGayBA
@ccglar
@lgbtargentina
@nogueragustavo
@gmaps360
#GNetwork360
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Developing an Inclusive Marketing Strategy
@Orange142
and
@PinkMediaLGBT
have united to explore the power of inclusivity in your strategic marketing blueprint to create impactful campaigns that leave a lasting impression. Join them to delve deep into the core principles that
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What a week here in Philly attending and speaking at the
@TDM_matters
#2023TDMCOLLECTIVE
DEI conference. Connected with some amazing and wonderful people along the way!
@IGLTA
@meetPHL
@discoverPHL
@OutCoastFlorida
@ILoveGayPhilly
@CVBLGBT
@LGBTQTravelBiz
@PinkMediaLGBT
4
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Thank you
@IGLTA
for such an amazing honor and day celebrating with our
#GayTravel
#IGLTA2021
family in Atlanta earlier this month!
@ILoveLGBTTravel
@ILoveGayAtlanta
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Happy
#PrideToronto
from the
@FairmontRYH
hotel. They were a perfect hotel to enjoy
#PrideToronto2023
all weekend long!
@PrideToronto
@richardbrower
@ILoveGayToronto
@ILoveLGBTPride
#ILoveGay
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Amazing follow up after the
@LGBTQCorp
Summit, where we rang the closing bell on
@nasdaq
on Friday.
@HoudartFabrice
@ILoveGayNYC
@LGBTBrandVoice
@PinkMediaLGBT
#ILoveGay
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Rachel Covello put together an amazing LGBTQ+ tourism conference for the state of Florida. She brought a myriad of voices together and did not shy away from the polarizing topics affecting tourism in Florida today. The focus was on the positive aspects of LGBTQ+ tourism, with
3
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What a great day at Lehigh Valley Pride yesterday... I made it on the local news!!!
@ILoveGayLV
@ILoveLGBTPride
@BSCLehighValley
#LVP21
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Join us at
@FLOCC_lgbt
in Tampa, where Emily Parli of
@Orange142
,
@FrigginLean
and myself are part of this panel.
Integrating LGBTQ+ Influencers into Your Marketing
Join a distinguished panel of influencers and marketing professionals for a "secrets to success" discussion on
3
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What a day biking through Bangkok, where we went through the flower market, Chinatown and a variety of back alleys and temples for 3 solid hours!
@covankessel
@richardbrower
@creativemess
@thevagrant
@ILoveGayBangkok
@ILoveLGBTTravel
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Landed in Abu Dhabi this evening... What a beautiful airport. Made it to a revolving rooftop dinner at Stratos
@richardbrower
@ILoveLGBTTravel
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Enjoyed a weekend in NYC, including attending the
@TravAdventure
show, where we caught up with some of our favorite LGBTQ+ travel colleagues and friends!
@richardbrower
@GayTravel_Maps
@ILoveGayNYC
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Who's joining me in Dallas in September for
@UnleashedLGBTQ
... should be an AMAZING 3 days of education, entertainment, networking and plain ol' Dallas fun!
@ILoveGayDallas
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Atlanta, here we come, for the
@IGLTA
37th Global Convention next week. Car loaded with conference goodies... Next stop, Asheville, NC
@ILoveLGBTTravel
#IGLTA2021
@richardbrower
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Coming soon... our 1st video together in years, where we weave in
#ILoveGay
Today, LGBTQ+ hyper-targeting on behalf of our clients, and the state of Pink Media and LGBTQ+ marketing & advertising in 2020! Stay tuned 😎
@FabriceInLA
@PinkMediaLGBT
@ILoveGayToday
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Enjoyed some tacos and cocktails before heading over to the Broadway Theatre to see Here Lies Love, a musical performance where we all watch the lives of Ninoy Aquino, Ferdinand Marcos and Imelda Marcos come alive before our very eyes, while standing, moving and dancing with the
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One of the highlights of
#FLOCC2023
... hanging out with Natasha and Rachele from
@PalmBeachesFL
|
@FLOCC_lgbt
@VisitGayFL
@ILoveGayFlorida
@ILoveLGBTTravel
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I'm looking forward to being a part of
@ANAmarketers
2023 Multicultural Excellence Awards!
#ANAmulti
, including being a judge this year!
@PinkMediaLGBT
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Proud Innovation 2023: Inspiring stories of excellence and innovation from the LGBTQIA+ community - I'm looking forward to being a part of this event with
@benstokes38
@TWStarr
@CoreyRMartin
@StartOut
@NGLCC
@uspto
@PinkMediaLGBT
@pinkmediaworld
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8
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Bouncing around NYC with Forest & Linette... enjoyed an amazing steak dinner at
@keenssteakhouse
followed by some comedy at
@GothamComedy
@IamEmmaWillmann
. Also found time to hit the infamous
@JohnsofTS
and I even got them onto the subway for their first time!
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Thanks Emily Parli of
@Orange142
for hosting us all for what turned out to be an amazing evening at
@edisonfooddrink
|
@visitlauderdale
@RachelCovello
|
@ILoveGayFlorida
@PinkMediaLGBT
@CVBLGBT
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I couldn't have asked for better dinner company last night! Thanks Emily Parli of
@Orange142
for hosting us all for what turned out to be an amazing evening at
@edisonfooddrink
|
@paradisecoast
@VisitMiamiLGBTQ
@depikt_dan
@sportsgal3
@PalmBeachesFL
|
@ILoveGayFlorida
1
7
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Great seeing
@Juvelad
at
@ColoursHoxton
last night... thanks to Adrian and all of our guests for coming by to say hello and connect with us
#IRL
... we had a great time with you all!
@richardbrower
@myGwork
@outvertising
@ILoveGayLondon
@PinkMediaLGBT
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Thanks
@gnetwork360
for the opportunity to be a part of this inaugural LGBTQ+ conference in Chile this week! 🇨🇱
@ILoveGayChile
@PinkMediaLGBT
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Workin' it at
#IGLTA40
@IGLTA
@ILoveGayCaribe
@LGBTQTravelBiz
@CVBLGBT
@FabriceInLA
@danquests
@Justin_Barnette
#ILoveGay
1
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Great pics by
@ryanjent
of
@WatermarkOnline
at the
#FLOCC2023
@FLOCC_lgbt
event in Tampa last week.
@orange142
@GayBarchives
@thegaytraveler
@RachelCovello
|
@VisitGayFL
@ILoveGayFlorida
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Adventure Together - Now What? Oct 18-29, 2022 / Breaking Down LGBTQ Travel Barriers
@CVBLGBT
@ILoveLGBTTravel
- Join us for a dynamic conversation series about the future of adventure travel and multi-day tours
@TourRadar
@Justin_Barnette
@2DadsWBaggage
3
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Always wanted to see these botanical gardens. They did not disappoint. A check off the ol' bucket list of sites to visit. The Avatar theme was a bonus.
@richardbrower
@ILoveLGBTTravel
@ILoveGaySngpore
@GardensbytheBay
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Our last lunch in London before heading home. Weather these past few days has been gorgeous! 🌞🇬🇧 (Duke of Wellington, Marylebone)
@richardbrower
@ILoveGayLondon
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Such a great evening with the
#IGLTA2021
media get together sponsored by
@visitlauderdale
@iglta
@pinkmedialgbt
@ILoveLGBTTravel
@michaelandmatt
@readytostare
@twobadtourists
3
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"The backpedaling from Target and other retailers this year, including Bud Light and Starbucks, is a stark departure from the trend of the last two decades, in which corporations have been increasingly supporting — internally and externally — LGBTQ+ rights. That’s been driven by
Target’s Pride collection controversy leaves LGBTQ+ businesses managing fallout
@PinkMediaWorld
- For small businesses, Target collaborations represented not only a major accomplishment, but a huge financial win. But what happens...
@ChabeliC_
@19thnews
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Nice way to end the week here in Tampa for ... they have a menu where you just can't pick one dish. They all look and sound amazing!!! 😋🥣
@7thandGrove
@ILoveGayTampa
@VisitGayFL
@ILoveGayFoodies
#FLOCC2023
@FLOCC_lgbt
@KeyWest
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Had a great time watching Rachel Bloom regale us with song and laughter. ...and a lot of talk about death and COVID.
@Lortel_Theatre
@ILoveGayNYC
@ILoveGayTheatre
@richardbrower
@thevagrant
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A few selfies on our 10-year wedding anniversary trip to Oslo and Norway.
@richardbrower
@ILoveGayOslo
@ILoveLGBTTravel
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Did a nice walking tour of Abu Dhabi this morning, including visiting the original fort and palace of this city, and learning some traditional coffee making methods along the way
@richardbrower
@ILoveGayMEast
@ILoveLGBTTravel
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A few
#Christmas2023
highlights so far, including dinner at Anan in Easton and an afternoon of board games, including Disney TriviaPursuit (of course!!!)
@richardbrower
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Fun time yesterday at Jacob's 30th birthday bash... and the category is... "Back to the '90s!"
@richardbrower
@ILoveGayLV
#BackToThe90s
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My first time at the Grounds For Sculpture
@gfsnj
, where we strolled through the exhibits before attending the
@NJPrideChamber
reception held there that evening!
@richardbrower
@ILoveGayNJ
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Enjoyed our 1st theatre experience since Feb 2020, where we saw
@SixBroadway
@sixthemusical
#SIXtour
@ILoveGayTheatre
@richardbrower
@ILoveGayNYC
3
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Thoroughly enjoyed a NJ evening for dinner in Maplewood & theatre in Milburn, seeing Rent for the umpteenth time. Never disappoints... amazing performance!
@Paper_Mill
@richardbrower
@ILoveGayNJ
@ILoveGayTheatre
#RentMusical
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Thanks Emily Parli of
@Orange142
for hosting us all for what turned out to be an amazing evening at
@edisonfooddrink
|
@AHLAFoundation
|
@ILoveGayFlorida
@PinkMediaLGBT
@CVBLGBT
|
@FLOCC_lgbt
@OutCoastFlorida
0
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Great NYC evening out... first a cocktail, then dinner, and then
@MerrilyOnBway
#MerrilyWeRollAlong
#MerrilyOnBway
#MerrilyOnBroadway
@richardbrower
@thevagrant
@creativemess
@ILoveGayNYC
@ILoveGayTheatre
2
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Such a fun evening together with friends, first with some amazing all you can eat Korean BBQ
@LetsMeatNYC
, and then a cocktail at
@MagicHourNY
@richardbrower
@ILoveGayNYC
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An evening in NYC with Days of Wine and Roses at Studio 54.
@wineandrosesbw
#DaysofWineandRoses
@richardbrower
@creativemess
@thevagrant
@ILoveGayNYC
@ILoveGayTheatre
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It's
#BarbieTheMovie
time!!! I'm thinking my last drive-in movie experience was in the '80s watching The Breakfast Club in lawn chairs in the back of my '69 El Camino with Marisa and Sandy🎥🎬
@barbiethemovie
#barbiemovie
@barbiethealbum
#barbiethealbum
|
@ILoveGayLV
1
4
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Stopped into Kingston on our road trip home from
#PrideToronto
. Thanks
@theCGLCC
for the inspiration to put
@VisitKingstonCA
on our map earlier this month with your amazing summit held there.
@ILoveGayToronto
2
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Great 1st day at
@UnleashedLGBTQ
with
@BrianSims
,
@JayzenPatria
and Indya Moore with her ever-supporting mom!
@visit_dallas
@ILoveGayDallas
2
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70
Alternate Shakespeare Broadway weekend begins now!
@AndJulietBway
@MattRaffy
@justindvdsullvn
@BroadwayWorld
#andjulietbway
@richardbrower
@ILoveGayNYC
@ILoveGayTheatre
2
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We are putting together
#ILoveGay
Today videos focused on a new topic weekly, compiling some of the best video responses from YOU. Our 1st question for June 2020's
#PrideMonth
#Pride2020
is "What does LGBTQ+ Pride mean to you?"
@ILoveLGBTPride
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Looking forward to next week in Madrid with
@gnetwork360
and their 1st ever International Business and Tourism LGBTQ+ Conference
@PinkMediaLGBT
@ILoveGayMadrid
#GNetwork360
1
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So nice to connect with David of
@XtraMagazine
while here in Toronto for
@PrideToronto
#PrideToronto
@ILoveGayToronto
3
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71
Thanks to everyone at the
@LBGLCC
for putting this educational workshop together. Plus, we live streamed online. Can't wait to see how that came out! Did new presentation updated and simplified for 2022!
@SafeSpacesAll
@SafeSpacesLB
@ILoveGayLB
@ILoveLGBTBiz
@FabriceInLA
1
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Thanks everyone at
@DCLGBTQ
and
@JaperBowles
for putting together such a great evening and a wonderful wrap up for
#PrideMonth2023
#districtofpride
. Also amazing to meet
@RayceenHRH
and
@TeamRayceen
in person finally!!! And the
@TheDCSisters
were looking fierce!!! 👠
@ILoveGayDC
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Our departure dinner on our way to the airport. That seafood 🍢🦞 platter was EVERYTHING! Fiji coconut crab and all.
@richardbrower
@ILoveGayOceania
@ILoveGayFoodies
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Love this photo! I've never seen
@JayzenPatria
, Personal Branding Expert, present his
#LeadWithYourBrand
consultancy work before. Amazing!!!
#UnleashedLGBTQ
@UnleashedLGBTQ
@ILoveGayDallas
@LGBTBrandVoice
1
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Kind of our own Sunday Funday date afternoon, first for brunch and then a bit of culture 🙂 🎹🎼 Bronfmam playing Brahms with the Allentown Symphony Orchestra. And those pumpkin latte martinis... yes please! 🍸
@richardbrower
@atownsymphony
@ILoveGayLV
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A theatre night out wasn't complete without a pit stop to my favorite NYC cookie shop,
@Schmackarys
!!!
@ILoveGayNYC
@richardbrower
@thevagrant
@creativemess
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Richard and his friend Sam did the Lu Lacka Wyco Hundo cycling ride presented by
@TrekBikes
... gorgeous scenery and countryside all along the way.
@ILoveGayLV
@DiscoverNEPA
@VisitLackawanna
2
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Evening out in NYC included a little Britney Spears music along the way!
@onemoretimebway
@ILoveGayNYC
@ILoveGayTheatre
@richardbrower
#ILoveGay
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We're real troopers... Up at the crack of dawn to join in on the
#Coronation
#CoronationWeekend
of King Charles
@UKinNewYork
@paulgauger
@RaviRndTheWorld
@ILoveGayNYC
@ILoveGayUK
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Looking cool at the Kingston Coffee House
@richardbrower
@ILoveLGBTTravel
#RoadTrip
#PrideRoadTrip
#PrideToronto
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