MarTechExec
@MarTechExec
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VP of Growth at Transmit Security. Growth marketing is both art and science. Don't let anyone tell you otherwise. :)
Austin, TX
Joined July 2016
"Why do you spell HappYness with a Y?" Because it is your responsibility to create happiness for yourself. You. - Chris Gardner #PursuitofHappyness So inspiring to have @CEOofHappYness at our company kickoff! #TKO2021
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I feel like if my job were to advise or help professional/elite athletic teams secure their #Martech stacks, my passions would all align. Until then, good article on #cybersecurity and martech @ToolboxforIT! https://t.co/rtEShQ7v2z
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98% of global CXOs reported increased security challenges - when the world stayed home So we assembled a ton of resources to share a range of perspectives-from analyst to #hacker to #CISO
https://t.co/FAA617ijob
#CyberSecurity @TheHackersNews
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We're hiring! The team at Tanium is growing and in search of "A" players to build the team. Apply below and be sure to follow for more roles opening soon! #remotework #MarketingAutomation #Martech #marketing
https://t.co/x5xlq23I1e
tanium.com
Tanium is one of the 100 Best Companies to Work For ranking by Great Place to Work® and Fortune magazine. Boost your career by joining Tanium.
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Looking for a best-in-class #B2B #marketingops pro for an immediate consulting gig (or perm for the right person). Who’s the best #MOPs person you know?
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#SpoilerAlert: If you haven’t watched the #GameofThrones finale, this article isn't for you. Using a great analogy, read all about the future of marketing: https://t.co/iv7oTFUoZn via @cmswire
#B2B #b2bmarketing #valasys #GOTfinal #martech
cmswire.com
Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.
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Debunking The Myths And Reality Of Artificial Intelligence https://t.co/Q4w4y09v5r
#AI #machinelearning #NeuralNetworks #DigitalTransformation
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Successful marketing operations leadership includes: - Communicating compelling reasons for change - Diversified knowledge - Ownership and accountability #MarketingOperations as the agent of change - @Marketingland
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For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes https://t.co/ySkF8D6zp9 via @TreasureData #marketing
treasuredata.com
Pay no mind to the cautionary statistics about who has the shortest tenure of the C-suite—there has never been a better time to be a data-savvy CMO. As companies seek to better understand their...
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Is Your Martech Vendor Serving You Unpalatable Alphabet Soup? @MarketingProfs
https://t.co/rVCrodtBG9
#martech #cdp
marketingprofs.com
Marketers are drowning in martech alphabet soup--that haphazard collection of acronyms (and initialisms) that vendors have created to market their products. Avoid the hassle. Here's how.
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How AI Based Email Marketing Can Increase ROI: Expert Perspectives https://t.co/9htMJ5E4jC
#Martech #B2B
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The first five months of 2018 generated an Earned Media Value of $660M. In the latter half of 2018, The Earned Media Value of the top 20 brands on Instagram quadrupled up to $2.7 billion! #influencermarketing #instagram
Top 20 Brands on Instagram Are Worth $2.7 Billion, Reports Influencer DB https://t.co/t3aECCXxri
#Martech #B2B
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“Nearly 35% of executives did not understand the #martech solutions they were developing or purchasing, finding the tasks of achieving #dataquality/accuracy, #marketingROI, removing data silos and managing #datagovernance very challenging” https://t.co/M6XSkQkfhe
@Acxiom
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“36% of executives cited #dataquality and accuracy as their biggest obstacle to being able to obtain a #360-degree #viewofthecustomer, curate actionable insights, assign accurate #marketingattribution and measurement, and prove #ROI” https://t.co/M6XSkQkfhe
@Acxiom
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What a great way to nurture of culture of innovation! An Advertising Agency Has a Great Way to Diversify Its Income: Launch Products Pitched by Its Employees https://t.co/tmc9AkSIm1
@StephenJBronner
@TheVariableLab
#Innovations #marketingagency
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Do’s and Don’ts For Personalized Marketing | #B2BMarketing Blog https://t.co/3cPKFmMNxt
#personalization #digitalmarketing #CX
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"CMOs should take the necessary steps to tell creatives why data matters to their work and launch an internal dialogue to address concerns, criticisms and gaps in understanding. " - @diamandakis in @MediaPost
https://t.co/GepGHNIjqt
#CMO #MarTech
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