For every 100 leads you generate, 99 will fail to close. At least that’s the case when you approach B2B with a volume-based lens. So what happens when you start to think in a way that’s, perhaps, not-so-B2B? Does the narrative change? We think it’s time for a new model.

AI: the good, the bad, and the ugly. 🤖 It’s a new year, which means new creative inspo, hot off the press. From head-turning examples of AI in action, to hilarious (and alarming!) AI mishaps, as well as eye-opening insights from AI guru, Benjamin Benichou – our latest Heads Up

🎄 Happy Holidays from all of us at MOI Global! 🎄 Here’s a gift from our team to yours – see you in 2025! https://t.co/NnxBBsQimO #notsob2bAnnual #b2bmarketing #industryinsights #creativityinb2b #headsupcreative #b2bcreatives #notsoB2B #ayearofnotsob2b

For every 100 leads you generate, 99 will fail to close. At least that’s the case when you approach B2B with a volume-based lens. So what happens when you start to think in a way that’s, perhaps, not-so-B2B? Does the narrative change? #notsoB2B #B2B #b2bmarketing #leadgen

Check out our latest issue below of 'Heads Up Creative' where we meet with advertising legend @rorysutherland to discuss creating work that consistently attracts attention and the latest trends and campaigns that have inspired us over the last few weeks. https://t.co/fDtoKoX9Dl

We are looking for a talented and experienced ABM Strategist/Planner (contract), Account Manager and Account Director ready to make their mark at the forefront of B2B marketing. New York, USA/Remote Want to know more? Check out our full list of jobs here: https://t.co/Wayv6miEOb

We are looking for a talented and experienced Account Manager and an Account Director both ready to make their mark at the forefront of B2B marketing. London, UK. Want to know more? Visit: https://t.co/fG48HfXWq1 and https://t.co/gWCxDyKVX2

In the latest issue of Heads Up Creative we meet seminal superstar artist duo Gilbert & George at the opening of their new exhibition in London. You’ll also hear about the latest trends and campaigns that have inspired us in recent times. Find it here:

Join MOI's Yvonne and Stuart on an insightful journey into the evolving landscape of Gen AI 12 months on! Click the link here to listen to the full episode: https://t.co/GOTCbeZQgg Also hear more from Yvonne on Gen AI on our website here:

Our insight-driven, end-to-end ABM campaign, supporting @Avaya's mission to guide the NHS towards joined-up care, is a 2024 B2 Award winner in the ABM category! 🏆 Stay tuned on Thursday, June 13th!! Read the full case study on our ABM page here: https://t.co/UjVrt1OyOA

Imagine using your intent platform like NASA! We'll be discussing that and other creative ways to use data at “Focus: What is the Future of ABM?” — a virtual event hosted by @TechTarget on 16 May. Secure your spot now and join the conversation here:

Navigate the cookieless future with Liz Wood’s five-step guide to make first-party data work for you. Click the link to read more! https://t.co/274TeDKFks #DigitalMarketing #CookielessFuture #DataPrivacy #b2bmarketing

As the landscape of B2B marketing continues to evolve, one factor is impossible to ignore: AI!⚙️ Don't miss this bold glimpse into the future of agencies' collaboration with AI. Read the full article on our website below: https://t.co/9XMbkinXAg #b2bmarketing #AI #Marketing

It’s not The Matrix just yet. But AI has landed 🤖 Read our key takeaways here to find out more of what we learnt from industry leaders in the Martech-opia. https://t.co/7xlTZqO52F #b2bmarketing #Martechopia #AI #keytakeaways

With millions of searches on Google every minute, are you making the most impact? Delve into the realm of Google advertising and offline conversion tracking with Tilo Zingler, our Associate Media Director. https://t.co/Izu2sASJUi #B2BMarketing #GoogleAds #OCT

Who stole all our cookies?🍪 In her latest blog post, MOI's Liz Wood breaks down the evolving landscape of first party data strategies in 2024. 👇Check out the full blog on our website here https://t.co/8bDCirtUj5

Our latest episode of The MOI Podcast features special guest @matt_Laybourn, Founder of @Rockee to talk all things Content Marketing. Check out the full podcast here👇 https://t.co/S9zknbpdrw Head over to our YouTube channel here👇 https://t.co/TNvXqe5o0J

MOI Global proudly welcomes Chris Wiseman as Vice President, GTM, APAC. Read more about Chris’ journey and the transformative future he envisions with us: https://t.co/LjHZjVwXeU #MOIGlobal #GTM #B2BMarketing #Innovation #IntegratedSolutions

Check out our FIRST edition of The MOI Podcast, Using Data and Insights with Deepak Jhakal from Pure Storage now on YouTube! 📺 Watch the full podcast here: https://t.co/uFKPcg3M7N Visit our YouTube channel here: https://t.co/MgkcOoeEXs

MOI is headed to Austin for @Forrester B2B Summit and we’d love to see you there! Our very own @LizWood, VP Demand and @GlennLandauer, VP Growth Marketing will be meeting customers and getting the latest analyst insights on all things B2B. Drop us a comment if you’ll be there!