Jibran
@Jibran_05
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building apps ❤️ social consumer ❤️ writing
Joined August 2017
In the last 3 days since I started tweeting more, I’ve:. - Received 3 job offers.- Connected with 3 cracked teens crushing it on consumer apps.- Met 2 marketing 🐐 with < 500 followers making 200k a month.- Potential partnership for a SAAS. You need to start tweeting ASAP.
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What you see : 200k MRR. what you don’t see:. -30% Apple fees.-50% cofounder split .-Apple search ads to defend against your sixth clone.-10 influencer retainers .-ex cofounder trying to sue you.-salty customer trying to sue you.-facebook ads 10x-ing in CPI. Don’t become.
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Not enough people talk about how impactful CapCut is. It literally condensed a $700 program that took months to learn into a free app that every 13 year old edits with.
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The king has arrived.
At 6 pm today, there’ll be a new a king of the AppStore.
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This video got me 1.5 million views across socials and took 20 seconds to make. If you have no idea what format to get started with on TikTok, start with a sped up video of your app. - It’s trend independent (has worked for years).- Converts well to downloads .- Works across a
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11 am, Saturday, East Village Brunch. $36 for eggs. What are you working on?. No yeah that’s sick,. That’s sick, that’s so cool, no no that’s actually so cool, have you seen […]? No yeah for sure, for sure, that’s so cool, no yeah I totally get it, totally, yeah definitely no,.
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2024 is the year of dynamic duo startups. I know at least 4 teams with one cracked marketer and one insane engineer who are grinding out TikToks and paywalls while making 100’s of thousands of dollars / raising big VC. All you need is two people.
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From 17-23, my only goal was to hit #1 on the AppStore . I would stop working on apps that had 100,000 overnight downloads because the K-Factor wasn’t greater than 1. That ego has cost me millions of dollars.
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In the last 7 days, I’ve gained over 3,000 followers. I’ve tried taking as many meetings as possible. So far, I’ve met with. - A 24 year old raising $20 mil to work on nuclear energy. - People running content agencies across 4 different countries, ranging from 19-25. - Multiple.
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Looking for someone cracked to work on marketing with. Requirements:. - willing to grind / be mentored .- extremely hungry.- low ego.- have SOME experience with any type of TikTok distribution. Will give sizable equity + pay for marketing costs. I’ve built 5 apps that have hit.
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I hate it here
.@nikitabier hung a giant painting of Tim Cook near his desk at Facebook—right near Zuck's desk. Zuck was not amused.
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HOW TO GET INTO TECH TWITTER:. - Change your location to NYC. Williamsburg is better. -NEVER mention anything tech related. If you must, preface it with “overheard in SF”. -❌YC is dead. -✅Overheard in SF - “YC is dead”. -Follow accounts like @skooookum. Study how they.
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2010 - 2022 : Cracked engineering team with industry experience, grind out 20 apps, have one person running marketing . Now : Cracked marketing team of young 20 year olds, pump out apps, focus on distribution from day one.
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INTRODUCING AURUM. aurum, aurī /ˈau̯.rum; objects made of gold; wealth, riches. Swipe on what really matters. Launching March 29th.
Someone needs to make a dating app with Plaid/Brokerage Account sync.
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I met @breadboymac 9 months ago. Back then he was doing $0 in sales, had 0 users, and was asking for advice. Less than a year later, he’s doing over $250k / month and I’m asking him for advice. It’s wild how quickly building apps can change your life.
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out : nerdy, shy, coding app founders. in : frat bro founders who can bench 225+. Met 5 in the last 6 months making 100k+ a month.
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if their head of marketing is a 17 year old mewing in all their profile pics you might as well give up rn.
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WAYS TO LAUNCH ON TIKTOK. 1) Showcase app.Mubr. Easy ~100k installs. If your app is special (Locket, NGL), enough to get momentum. 2) Reproducible format.Kayyo / RizzGPT. Interviews / screenshots, mention the app. 3) Start a trend.Lensa. Usually requires influencer coordination.
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This is why you need to be using @Superwall :. These are different apps, most of which ended up failing. Keep in mind, @jakemor is also working with apps doing millions in revenue per month. And yet, at 1 am,. On a Friday night. Of an app with 300 users,. He still responds
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The highest signal for how tapped in a founder is is the number of cracked 17 year olds they’re following. There’s one BIG founder on here who’s the only follower on every cracked 17 year old I see with 200 followers.
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If *you* are making an app to turn your photo into a Studio Ghibli version of yourself. You do not understand consumer trends. And will not make a lot of money.
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Whenever I talk to a first time consumer founder, I hear. ❌“I have 6 more weeks until I’m done coding, then I’ll start marketing.”❌. Don’t wait 6 weeks. Post your first video by tonight. Watch yourself fail at marketing for the next 6 weeks so by launch day you’ll be ready.
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How to use Instagram Reels to go viral on TikTok:. - start an Instagram account, warm up, etc. - Instagram is more forgiving than TikTok, so you’ll want to find a format that works here first. - choose one format to start with. I usually do faceless / screen recording of app with.
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i see it every day on the internet — you'll be 80 in a second. Don't let your life flash by. Don't waste your youth. Don't, don't, don't. so I panic. Another week has gone by. It's March now — spring is here. My 80 year old self would be so, so disappointed. "I would do anything.
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2014 - 2018 was the year of teenage app developers. Ben Pasternak, Isaiah Turner — millions of users acquired by 17 year olds. Then, crickets. 2025 is the year of young developers again. @zach_yadegari, @alexsllater, and MANY more <20 year olds getting millions of users.
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The best social founders I know rarely give concrete advice on ideas. “Maybe.”.“It’s worth exploring.”.“I have no clue.”. Be cautious of people who give consumer advice in absolutes. Human nature is too fickle to encapsulate in a set of rules.
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there’s 3 consumers app founders on here with 500k+ DAU and less than 5,000 followers.
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The only thing standing between you and a million dollars is a couple of TikToks.
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Everyone should build in social consumer for a few years. It’s like lobotomizing yourself, obsessing over inconsequential psychological ticks for hundreds of hours until you eventually give up or “succeed” (raise a billion dollar Series B / tear apart the company you spent years.
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How we scaled to 2000 videos A DAY across 200 creator accounts 😏😎. First, we bought 30 iPhone 6’s phones and distributed them to TikTokers from the Philippines, India, Bangladesh, and Pakistan 😉. We managed to pay $0.04 per video and ran each video through STABLE DIFFUSION and
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If you want to go viral with only 15 minutes a day, . FIND ONE VARIABLE FOR YOUR VIDEOS . Variables that are easy to churn out: . - Memes targeting slightly different demographics .- Part one, part two, part three videos .- Finding different people to interview .-.
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early social founders try combining random social dynamics to achieve success. houseparty / locket / ngl all succeeded because they achieved some utility (group FaceTimes, widget photos, etc), not arbitrary set of dynamics. if you’re going to pivot in social, pivot with purpose.
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Social consumer is probably the only startup space where you *shouldn’t* have a long term vision. It unnecessarily constrains your thinking as you build. Instead, build fun side projects and respond when users do (or don’t).
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Apps like Retro, Lapse, BeReal, and even Poparazzi show that consumers feel *something* is missing in the current social app landscape.
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tweets to become a social app twitter influencer. Monday - come for the tool, stay for the network. Tuesday - why “meetup apps” will never work. Wednesday - rest. Thursday - your MVP should only do ONE thing. Friday - rest. Saturday / Sunday - post random TestFlight screenshots.
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Yeah bro we just need one viral tiktok that’s it bro one viral tiktok and we’re set. no man the 5,000 users from our beta were outliers just one viral tiktok and we’re set bro.
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Every time I’d talk to a college student between 2019-2022, all they’d talk about is getting to #1 on the AppStore. Every college student I talk to now is only obsessed with their MRR. The meta has changed.
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called it
In the near future there will be apps / filters to make your photos look like they were taken on an iPhone 4.
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TestFlights are so funny. Tweet a link and no one cares. Tweet a screenshot + invite only = infinite hype.
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95% of B2B startups just help other B2B startups sell to other B2B startups.
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top : social app screenshots from 2017. bottom: social app screenshots from 2023. almost 7 years later, and the apps with the most success are almost the same. don’t try to over innovate in social
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TikTok marketing isn’t just uploading a few videos and calling it a day. It’s crafting a compelling hook, creating multiple accounts, A/B testing story lines, working with different influencers, managing their drafts, repurposing your content, keeping up with current trends….
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PRODUCT DEATH ANNOUNCEMENT (DAY 1). Instead of sharing videos of apps I'm about to launch, I'll show apps I've killed that you'll never be able to use. Introducing, Give Me Juice. There were like 30 versions of this app, but it was always about connecting your friend groups.
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Mistake : convincing yourself that you’re building “grand” apps. There are no distinctions for a user when they download an app. You’re not above building loops just bc you’re building “the next big thing”. You don’t build the next FB by saying you’re building the next FB.
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Imagine if your friends got a text whenever you skipped too many workouts… this next update is going to be crazy.
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Dropping out of college is wayyyy too glamorized by people with college degrees.
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I’ve learned a lot of UI / UX tips from Twitter, especially from people like @jsngr and @laurentdelrey. Super abstract, wild, fun ideas and mock-ups are prolly the best way to learn ngl.
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You can’t factor momentum into your calculations. For example, say an app gets 3 million views on TikTok and gets 100,000 downloads. You might take that ratio and assume you’ll get 300 downloads for every 10,000 views you get. That’s usually not the case though. Those 3 million.
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it seems like social founders today only work on . highbrow products (very theoretical). or. degen products (casinos for teens). we’re missing the in between apps, like Houseparty, which introduced novel concepts while also pulling all the right levers.
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K-Factor isn’t the only measurement of virality anymore. There’s a new trend among social products: “The number of people to make a TikTok about your app.”. You could argue this isn’t actually viral-ness, but the it’s hard to distinguish when someone’s app is ranking. Before,.
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In 2024, a replicable seeding process is just as important as a replicable development process. Find ways to reliably get those first 10,000 users (having an army of Discord TikTokers, Instagram pages, some reproducible TikTok strategy, etc) so you can kill ideas faster.
A reproducible testing process is more valuable than any one idea. Innovate here first. All things equal, a team with more shots at bat will win against a team with an audacious vision.
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When I tested the first prototype of my app, it cost $3,400 in FB ads per day—with a userbase of only 800 people. This was mainly due to our $7 million Series A, a necessary piece to create The Next Big Thing™. We knew with certainty we could bring the costs down (we couldn’t).
When I tested the first prototype of the Gas app at a single school, it cost $600 in server costs per day—with a userbase of only 800 people. This was mainly due to the friends-of-friends feature, a necessary piece to create social graph density. We knew with certainty that we.
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When your mom gives you positive feedback on a feature you know it was a success.
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A few months ago, I experimented with an idea similar to @amoamoamo. Excited to see what new levels they can take this to 🙏
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The next big social product won’t be analogous to something that already exists, i.e. it’s not productive to think “Instagram, but more intimate” or “Twitter for xyz.”. The next big thing should feel slightly uncomfortable.
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Prediction:.@amoamoamo is a location based app that notifies your friends when you go somewhere new and prompts you to share a photo, like a passport for your life.
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I love using new social apps when it’s just me, the founder, and their parents.
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skillset combos:. good : coding.great : coding + design.unstoppable : coding + distribution.
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when you start building apps. you’ll have beautiful animations or gradients that don’t make sense. at first, you’ll try to incorporate them in anyway possible. but to build something beautiful, you have to leave beautiful things behind.
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@PartyRound Building @MyWorkoutGroup, using social accountability to have a positive impact on people’s fitness goals. Almost 500k TikTok views, need money for servers + scalability for launch. Still in college + no funding so any money helps!!.
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We’re entering the Locket era of design. San Francisco Rounded font ✅.Dark blurs over colors ✅.Rounded everything ✅.Glossy, large search bars ✅.
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If you’re marketing a social app, you should almost *never* market it in relativity or passively. ❌ Back to the golden days.❌ Like Instagram + Twitter.❌ Allows you to share authentically. ✅ Send photos through widgets.✅ Get anonymous messages.✅ Share once a day.
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in 2024, I want to start making more cinematic videos. this is video number one. “the sweetness of sadness”
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The next generation of Nikita Biers are currently making Taylor Swift edits and AI thirstraps to promote their apps.
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yay thanks for interviewing me.
When @UTAustin student Jibran Khalil lost motivation to complete his fitness journey, he created a fitness app dedicated to group encouragement and goal setting. The app hit No. 1 in the health and fitness category of the Apple app store on Sept. 13.
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30 days of social apps challenge except each app becomes more and more degenerate until you eventually pivot to building Shopify plugins.
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sometimes, it’s better to kill an app and start over rather than trying to fix it.
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Ok but imagine if there was an AI SAAS that connected to Google Drive, Zapier, Notion, and 50+ other sources and acted as a knowledge hub for all of your employees and customers. Ok but imagine if you could ask it questions. Ok but imagine if it gave you dynamic analyt….
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Social consumer is probably the only startup space where repeat (successful) founders are at a disadvantage.
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We’re at the point now where the next big social app doesn’t need to raise a seed round.
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