I didn’t bother to post my Substack here for obvious reasons, but you can find it elsewhere if you’re so inclined.

Fascinating @CornellTPI Talk talking place on Real People in Virtual Worlds with @JDStringfield - Gaming is more than just the games themselves, it is one of the top ways people connect with their friend and family, second only to phone/messaging. @CornellBPP

Alaska Airlines fueling up folks in the lounge on *chili* for super long flights is absolutely diabolical.

Check out my latest for @Adweek on the trends in gaming that marketers should keep their eye on in the upcoming year.

.@JDStringfield (@ActivBlizzMedia) on stage w/ @calb585 (Doing Things), Jon Matthews (@weareogury), Stephanie Dobbs Brown (@ICE_Markets) & Jen Soch (@GroupMWorldwide): "Content's being divorced from specific platforms. We should focus on the content itself, less on the device"

Had a great conversation with The Current on the opportunity for marketers with gaming, including how it will evolve in the future. Take a listen.

I know what I think this should be, but I’m pretty sure it is not. #FFS #nytcrossword

Couldn’t be more excited and looking forward to the future with Team @xbox. Luckily I’ve always looked pretty good in green.

If you ask three different ad execs about "attention measurement," you'll get three different answers. The opportunity provided by attention-based measurement is ripe for gaming - my team put together a scalable solution as a stop-gap for when we can all align on a definition.

“There’s a lot of conversation around attention metrics. In a fully immersive environment like gaming, we are trying to get past that, to measurement that’s focused on true cognitive impact” @JDStringfield VP Business Research & Marketing, Activision Blizzard (@ATVI_AB) #PROGIO

“We are a game studio, we want to make sure every person on the planet has the opportunity to play our games. Advertising is one way for us to achieve that vision. The key is that the ads are additive.” @JDStringfield VP Business Research & Marketing, Activision Blizzard #PROGIO

4 stars down, two to go. See you in April, London. Chicago Marathon ✅ Boston Marathon ✅ NYC Marathon ✅ Berlin Marathon ✅ London Marathon 🔜 Tokyo Marathon 🔜?

Ja voll. Brothers gonna work it out

https://t.co/BRjwbkaMLq

@gwmurph isn’t really on this platform anymore but he takes the prize for the big donator today. Thanks Freg!

Thanks @jeff_zifrony ! You the man!

Less than a month to the Berlin Marathon and less than $200 to my fundraising goal for NYRR Team for Kids. Who wants to put me over the line? Every dollar donated will be matched in euros spent on beer/pretzels post-race. https://t.co/QdjtLAeeA8

This is the first time ever that there has been a substantive change to a game and the entire fandom was like “Yes, this is good.”

Education.

This man is getting annihilated.

I think we can call it: "AI" is as meaningless as "metaverse" in business speak. "Metaverse" was just hype-speak for "video games." In this case, "AI" is just hype-speak (in about 95-99% of cases) for "predictive statistics."