Ina Subramanian
@InaSocial
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CMO | Brand Builder | Strategic Marketing Advisor | motivated by evolving technology, new experiences, data and results
Ann Arbor, MI
Joined August 2008
Looking forward to the latest! The 2023 Creative Strategy Summit on Oct 26th hosted by @motionapp_ looks like a great one! 🎉
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"Your marketing has to be a reflection of your values as a brand." Chris Davis, SVP of Merchandising and CMO at @newbalance, speaks about creative at the #ForbesCMO Summit in Miami, Florida. https://t.co/vgYAdNQAqw
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FACTS!!!
Got to my daughter’s elementary school an hour early so I could be 12th in line for pickup.
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@mollywritescopy Never back down on crucial life moments because of work. When your life flashes before your eyes it’s not a montage of zoom calls that will flash by.
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Difficult things are just easy things not yet broken into small, manageable pieces.
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The New Model for Building DTC Brands - spoiler: it’s still brick by brick https://t.co/8xobeIwA0v… via @BoF #dtc #ecommerce #community
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Remember to relax: “Love has its speed. It is an inner speed. It is a spiritual speed. It is a different kind of speed from the technological speed to which we are accustomed. It is slow yet it is lord over all other speeds since it is the speed of love.” — Kosuke Koyama
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Love to see it! #annarbor
A2 is #2 and a shoutout to @beincahoots as best coworking space. Thanks, @livability! https://t.co/RH4zGcImuV
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Congratulations to all the brands whose emails I didn’t unsubscribe to during my multi-account purge. 👏
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Dear Brands: Everyone. Literally everyone... is a key stakeholder.
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Someplace to go while staying right where you are.
Every time you read a book, you take a walk in another’s shoes. And after so many books, and so many shoes, we begin to understand each other.
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Subscription boxes offer customers dependability and convenience in uncertain times. Successful subscription business models mean recurring revenue. 💳📦
Retail subscriptions are thriving right now:
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Get outside and soak it all in. The healthy benefits have a ripple effect for your week ahead. #AnnArbor
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💭
Good decision making has surprisingly little to do with the moment of decision. At that point, it's too late. Your brain makes choices rapidly and automatically based on experience. Good decision making is determined by what you have learned before the moment of decision.
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RL Exec: “We’ve got 3% YoY eCom growth while the rest of the industry is up double and triple digits. We need a strategic partner” RL Intern: “Um...Bitmoji??” RL Exec: “That is...G E N I U S”
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If your social media manager seems stressed, it’s because they've been in crisis mode for 3 months. If they seem tense, it's because they've been reading 100s of angry comments. If they seem frustrated, it's because they care about their job & doing what's right. Listen to them.
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As customer acquisition costs rise, it is becoming clear that improving the digital experience is crucial. https://t.co/ttthYrwrDo
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