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Tracey Wallace Profile
Tracey Wallace

@TraceWall

Followers
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Following
64K
Media
2K
Statuses
18K

Tweets about content, ecommerce, marketing | @Klaviyo | Former @MarketerHire @BigCommerce @Mashable | A @Workweekinc friend 🏳️‍🌈

Austin, TX
Joined August 2010
Don't wanna be here? Send us removal request.
@TraceWall
Tracey Wallace
4 years
I’ve been working in start-ups for nearly 11 years now (holy cow). In many ways, I’ve lived the dream within the start-up world. A thread. and some lessons learned.
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@TraceWall
Tracey Wallace
1 year
RT @klaviyo: What’s the best day and time to send marketing emails? . On the Klaviyo blog, we get into some general recommendations for whe….
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klaviyo.com
The best time to send an email varies by audience, so knowing best time to send an email depends on target habits, goals, and more.
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@TraceWall
Tracey Wallace
1 year
RT @becsherm: Overwhelmed with gratitude & excitement. We're just getting started, folks 🚀.
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@TraceWall
Tracey Wallace
1 year
Did you know you can convert Instagram users to email and SMS subscribers in just a few short steps? Brett Bernstein, CEO and founder of Gatsby, walks you through how it works and shares some impressive results on the @Klaviyo blog today.
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@TraceWall
Tracey Wallace
1 year
RT @klaviyo: The Klaviyo team has been on their A game delivering your top-requested product updates 😎 Check out the FIVE new releases that….
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@TraceWall
Tracey Wallace
1 year
RT @klaviyo: From exclusive deals to encouraging customers to shop small, discover how brands extend the impact of Amazon Prime Day with in….
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klaviyo.com
Drive higher sales this Prime Day with 5 proven marketing strategies to drive direct revenue, grow customer loyalty, and reduce reliance on Amazon.
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@TraceWall
Tracey Wallace
1 year
RT @klaviyo: If a customer is on the fence about a purchase, send them a perfectly-timed message when that product is running out. Low inve….
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klaviyo.com
Low inventory flows send messages when a product is low on stock. And now, this feature is comes standard on Klaviyo. Learn how you can use it today.
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@TraceWall
Tracey Wallace
1 year
How can you make sure you're getting everything you can from your SMS marketing strategy? Here are 6 SMS use cases, complete with 11 examples of real-life SMS marketing campaigns and automations that check all the right boxes.
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@TraceWall
Tracey Wallace
1 year
The ecommerce brands seeing the most revenue from their SMS marketing efforts send at least 1 campaign per week, up to 2-3 depending on segmentation. Here's a step-by-step how-to you can use on repeat for setting up successful SMS campaigns.
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@TraceWall
Tracey Wallace
1 year
Healthy SMS list growth is one of the biggest factors in generating revenue from SMS marketing. But it’s easy to accidentally go about it the wrong way. Here are 14 tips from @klaviyo for getting more SMS subscribers the right way.
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@TraceWall
Tracey Wallace
1 year
We know that 40% of our customers operate multiple @Klaviyo accounts—and we heard you when you said you wanted a more seamless experience. We built Klaviyo portfolio for you.
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@TraceWall
Tracey Wallace
1 year
RT @klaviyo: Do you find yourself spending too much time toggling between accounts to handle user management, billing, or compiling individ….
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@TraceWall
Tracey Wallace
1 year
RT @harshalachavan7: This is the BEST content piece on webinar strategy that I came across. Covers sales cycle and its relation too. No f….
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workweek.com
Webinars can be a powerful tactic in a content strategy. Here’s how to wield them for good.
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@TraceWall
Tracey Wallace
1 year
Similar to email, effective SMS marketing relies on a fine-tuned audience targeting strategy to see results. But when @Klaviyo surveyed ecommerce execs for their input on personalized marketing at scale, they identified a glaring obstacle: data siloing.
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@TraceWall
Tracey Wallace
1 year
RT @klaviyo: What can AI do for you?. Check out the findings from our survey of 1.5k+ marketers, revealing how AI is transforming day-to-da….
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@TraceWall
Tracey Wallace
1 year
The typical rhythms of seasonality don’t have to prevent your business from connecting with—and providing value to—new or existing customers. Here’s how AriZona Beverage Co. used @Klaviyo’s foolproof 4-step formula to combat seasonal fatigue.
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@TraceWall
Tracey Wallace
1 year
RT @amandanat: This is the best marketing advice I have read in maybe. years. Hats off to Bernard Huang on coining and fully explaining….
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@TraceWall
Tracey Wallace
1 year
If Google and Yahoo’s new sender requirements have taught email marketers anything, it's that technical details are just as important as a beautiful design or a clever subject line… and BIMI is one such technical detail you don't want to overlook.
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@TraceWall
Tracey Wallace
1 year
Looking to grow your audience faster? Here are 4 @Klaviyo customer use cases that use A/B testing to build a bigger addressable audience across email and SMS.
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