
Tracey Wallace
@TraceWall
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Tweets about content, ecommerce, marketing | @Klaviyo | Former @MarketerHire @BigCommerce @Mashable | A @Workweekinc friend 🏳️🌈
Austin, TX
Joined August 2010
I’ve been working in start-ups for nearly 11 years now (holy cow). In many ways, I’ve lived the dream within the start-up world. A thread. and some lessons learned.
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RT @klaviyo: What’s the best day and time to send marketing emails? . On the Klaviyo blog, we get into some general recommendations for whe….
klaviyo.com
The best time to send an email varies by audience, so knowing best time to send an email depends on target habits, goals, and more.
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Did you know you can convert Instagram users to email and SMS subscribers in just a few short steps? Brett Bernstein, CEO and founder of Gatsby, walks you through how it works and shares some impressive results on the @Klaviyo blog today.
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RT @klaviyo: The Klaviyo team has been on their A game delivering your top-requested product updates 😎 Check out the FIVE new releases that….
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RT @klaviyo: From exclusive deals to encouraging customers to shop small, discover how brands extend the impact of Amazon Prime Day with in….
klaviyo.com
Drive higher sales this Prime Day with 5 proven marketing strategies to drive direct revenue, grow customer loyalty, and reduce reliance on Amazon.
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RT @klaviyo: If a customer is on the fence about a purchase, send them a perfectly-timed message when that product is running out. Low inve….
klaviyo.com
Low inventory flows send messages when a product is low on stock. And now, this feature is comes standard on Klaviyo. Learn how you can use it today.
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Healthy SMS list growth is one of the biggest factors in generating revenue from SMS marketing. But it’s easy to accidentally go about it the wrong way. Here are 14 tips from @klaviyo for getting more SMS subscribers the right way.
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We know that 40% of our customers operate multiple @Klaviyo accounts—and we heard you when you said you wanted a more seamless experience. We built Klaviyo portfolio for you.
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RT @klaviyo: Do you find yourself spending too much time toggling between accounts to handle user management, billing, or compiling individ….
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RT @harshalachavan7: This is the BEST content piece on webinar strategy that I came across. Covers sales cycle and its relation too. No f….
workweek.com
Webinars can be a powerful tactic in a content strategy. Here’s how to wield them for good.
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Similar to email, effective SMS marketing relies on a fine-tuned audience targeting strategy to see results. But when @Klaviyo surveyed ecommerce execs for their input on personalized marketing at scale, they identified a glaring obstacle: data siloing.
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RT @klaviyo: What can AI do for you?. Check out the findings from our survey of 1.5k+ marketers, revealing how AI is transforming day-to-da….
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The typical rhythms of seasonality don’t have to prevent your business from connecting with—and providing value to—new or existing customers. Here’s how AriZona Beverage Co. used @Klaviyo’s foolproof 4-step formula to combat seasonal fatigue.
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RT @amandanat: This is the best marketing advice I have read in maybe. years. Hats off to Bernard Huang on coining and fully explaining….
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Looking to grow your audience faster? Here are 4 @Klaviyo customer use cases that use A/B testing to build a bigger addressable audience across email and SMS.
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