Group XP
@GroupXP_
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The world's leading experience consultancy. Part of @WPP We are @SuperunionHQ @FITCHdesign @SETCreative @_SETLive
Global
Joined November 2015
Majdoleen Till @Majdotill our Managing Director #MiddleEast, talks to @arabianmktr on her vision for the business, and how the younger generation shapes the future of the brand
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2018: A Space Odyssey. My POV of being a jury member at this years D&AD Awards in London last week. @FITCHdesign
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.@SuperunionHQ Global CEO @Jim_Prior writes for @adweek on the importance of creativity and societal value in driving organic business growth.
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"Designers must unlock the purposeful moments for brands to leverage technology and make it feel natural in every sense." @FITCHdesign @_bboston
“...why is there such a large gap between the products we invite into our lives and the environments that sell them?” @_bboston talks about the need for human behavior to inform the design of digitally integrated retail spaces.
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The Butcher The Baker - Big Ideas for artisan clients. Featured in @CreativeBloq
https://t.co/EVZcKZVTw6
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What do corporate audiences want from your website? | @superunionhq's Rachel Stackhouse for Communication Director @codimag
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#NYC-based @cooperhewitt, Smithsonian Design Museum's upcoming multi-#Sensory #exhibition, 'The Senses: #Design Beyond Vision', will feature 'Always Moving', an #audiovisual collaboration between @SuperunionHQ & @londonsymphony! Find out more here: https://t.co/RcQvXSUX6l
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Read in response to the experiential measurement challenge that SET ECD Ivan started: More at
campaignlive.co.uk
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Ross Clugston joins @SuperunionHQ as Executive Creative Director for North America. @adage
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Shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. This week, @LGrimesDesign will speak about this most digitally connected generation and retail's biggest challenge yet at @ProBeautyAssoc executive conference.
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Join The Store at the WPP Global Retail Forum to hear FITCH Americas Executive Creative Director Alasdair Lennox present "Shop Keeping to Thrill-Seeking: What Retailers Can Learn from Live Music" - Register now https://t.co/3o31xJvZIY
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"We’re passionate about great digital communication. So that means a relentless focus on creating simple, intuitive #UX to bring our clients’ stories into sharp, vivid focus."
Check out the #AnnualReview we created for @pfizer - a company driven by science. Our work with @pfizer demonstrates richness, thoughtful connections and eye-opening, user journeys. https://t.co/xGEk9GOXMR
#Thisisus
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How marketers can navigate the risky paradox of brand #AI, according to .@GroupXP_ Chief Growth Officer Iain Ellwood:
marketingdive.com
As AI becomes a larger part of the brand experience, will businesses sacrifice human emotions for efficiency? Group Xp's Iain Ellwood examines the issue.
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We're very proud to say that @DandADNewBlood Academy with @WPP has won The UK Sponsorship Award 2018 for effectiveness and excellence in Education Sponsorship. Congratulations, team. -> https://t.co/cKSJTZEi5p
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For the first time @RtlDesignExpo will partner with @FITCHDesign to create a welcome experience for its visitors. @RtlDesignWorld
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The new identity for this iconic cultural landmark uses its circular shape to celebrate Shakespeare’s impact on the world. From @SuperunionHQ via @CommArts -
commarts.com
The new identity for this iconic cultural landmark uses its circular shape to celebrate Shakespeare’s impact on the world.
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“Surely no one really believes Facebook is free.” In the wake of the #CambridgeAnalytica scandal, @morganuk tells us the very best brands don’t hide their value, they celebrate it. https://t.co/bnQNdAiYht
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Key agencies that formed, and remain, in London – @SuperunionHQ standing strong. https://t.co/p8Ogds2dY5 via @aigaeyeondesign
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