Farhad Divecha
@FarhadD
Followers
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Following
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Father of 4, Husband of 1 🏳️🌈 Founder @UnyteAI, @HelpMeChooseApp, @AccuraCast, @OUTloudLGBTQ.
London, UK
Joined October 2010
What's going on here? I've never known Google Ads to be *so* personalised!
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I've tried using @Copilot for the past week, but I give up. The AI is absolute shite... spews nothing but hallucinated garbage 9 prompts out of 10. #ai #GenerativeAI #Copilot
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While a chunk of the internet was down because of Cloudflare, I find it odd that Cloudflare's own website was working perfectly! Do they not use their own service?! 🤔
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"Finding the right mix of automation, personalisation, and craftsmanship will be key in 2026." https://t.co/yCJVvqRZPD
@AccuraCast
digitalfunnel.ie
Leading marketers share their insights on the digital marketing trends shaping 2026 - from AI-first SEO and authentic sustainability to personalisation, localisation, and community-led engagement.
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It's that time of year when I choose Christmas gifts on behalf of @AccuraCast that I wish someone would gift me, but no one will, so I just order a few spares and then pretend they're so we don't "run short"
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Hey @ThinkwithGoogle are you aware that a bunch of your links have broken redirects, and loads of articles now just land people on the homepage. Very annoying! Did all the old research and articles just disappear?
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Does Schema Markup Increase Generative Search Visibility? ... turns out, not as much as you've been told it does!
accuracast.com
Are conventional SEO claims incorrect about the use of structured data schema to boost GEO - Gen AI search visibility?
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My youngest went on an exchange programme, where he made the host family listen to Bon Jovi , and I'm so proud of him! 🥰
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I wonder how much the marketing and customer services team at @aegeanairlines think the bad publicity from every such poor customer experience costs them? https://t.co/iiR99wVts5
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No surprise that once I DM'ed @aegeanairlines they returned to their crap customer service. Airlines like Aegean who get away with such bad behaviour need to be held accountable and forced to pay up.
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Terrible customer service by @aegeanairlines - cancelled my flight, offer an alternative 10 days later, and doesn't offer to cover food or lodging while I was stranded in a different country. See you in court - you picked the wrong traveller to mess with.
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Wild how many startups are trying to automate things people don’t even do manually. Maybe start with value, not just velocity.
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Interesting... Meta will stop targeting *one* UK citizen with personalised ads after settling a privacy lawsuit she brought to the UK data watchdog. https://t.co/NMUEhaZcnA
@DanMilmo have you seen any data about users picking the pay-for-no-ads offer in the EU?
theguardian.com
Facebook and Instagram owner reaches legal agreement with human rights campaigner in case that could set precedent for millions
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GEO is SEO, except for AI, with different keywords, and without the emphasis on links. Just like programmatic is PPC, except for display, without keywords, and with CPM and different ad formats. Right? 🤦♂️🤔🙄
i’m just gonna say it: LLMO, GEO, LEO, whatever acronym you like… it’s just SEO, right? case in point: can anyone show me a company who has great visibility in LLMs but not in traditional search? or vice versa? and similarly, can anyone show me strategies to improve visibility
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Has Open AI secretly shared this data with SEMrush? If not, it's pretty much fabricated and based on invalid assumptions.
70% of ChatGPT use is asking the tool to do something (summarize, write a poem etc) - the other 30% are similar to Google searches @randfish @FriendsofSearch
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My latest pet peeve is people who reply "Tuesday at 10:00-10:30" when I ask for a *few* days and times that suit them. That 30-minute span counts as just one option! 😡😠😤
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Literally got chills when he got to the chorus acapella https://t.co/qcOQGH82ut
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"Paula Vennells laughed at on final day of Post Office inquiry." In other news, I sneezed during a Teams call on my final day at work before the holidays. Anyone else got any truly newsworthy stories to share? 🙄
bbc.co.uk
Ex-Post Office boss claims colleagues did not give her information but says she isn't pointing fingers.
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