The Entertainment Strategy Guy
@EntStrategyGuy
Followers
10K
Following
19K
Media
2K
Statuses
30K
A website breaking down the business of media and entertainment.
Los Angeles, CA
Joined May 2018
Before I log off for the year, wanted to say thank you to everyone who subscribes! We just passed a big milestone on Substack and are so appreciative of all our followers, subscribers, and supporters.
3
1
11
Before the holiday vacation starts, I wrote one more strategy column. What does Disney investing in Open AI have to do with Facebook, the metaverse, Epic Games, Club Penguin and more? https://t.co/iUrnwmDRzi
0
0
0
Once you see the "seeking valuation" headline, and realize it could be completely fictional (did the deal close? half the time no one follows up) you can't stop seeing it! https://t.co/EROLdEtShm
reuters.com
OpenAI has held preliminary talks with some investors about raising funds at a valuation of around $750 billion, the Information reported on Wednesday.
1
0
2
I did not realize Netflix's first Narnia film was the prequel The Magician's Nephew. Good call! Now put it in theaters for a tradional 30 day window and we all win...
Really cool data from a survey done looking into what upcoming Netflix movies have the most awareness and interest. Cool data from a survey done looking into what upcoming Netflix movies have the most awareness and interest.. Still lots of interest once given available info.
4
0
7
Last minute shopping advice (mainly for grandparents): don’t buy cheap knockoffs on Amazon! Buy real toys that are high quality! https://t.co/MXj5EMYq9R
0
0
0
BTW, great listen! Link here and hope this doesn't kill this tweet https://t.co/03EHfn8yTT
centralairpodcast.com
We discuss Trump's gross response to the Reiner murder, why anyone let Jeffrey Epstein handle their money, diversity mandates that screwed white millennial men (but not me), and pastoralist nonsense.
0
0
3
Seriously disappointed by Central Air’s EntStrategyGuy erasure. @bendreyfuss @asymmetricinfo @jbarro They said, I quote, “I can’t think of a single successful native Substack.” You can’t think of anyone? Anyone? Maybe someone who was on an @petersuderman podcast this week?
1
0
5
Especially interesting given that the Stranger Things creators wanted a weekly release. https://t.co/npHlHRs3oy
theankler.com
SCOOP: What the creators wanted as industry insiders spill on the final-season strategy and the streamer’s new openness to moving beyond the binge
A new study argues that weekly-released shows are better than binge-released shows, leading to 48% greater subscriber retention. And this study comes from Carnegie Mellon of all places!
1
1
8
The greater gain is getting customers to log in to your streamer weekly. https://t.co/JeEGu2MzyL
1
0
0
This largely tracks with how I think streamers should release most high-profile shows, but especially successful returning shows and especially for non-Netflix streamers. What about binge-watchers? Well, they’ll just watch the show once all of the episodes are available!
1
0
1
“Still, overall, it is the better method to hold captive an average subscriber in the short term.”
1
0
0
Frankly, I love the study design, randomly assigning customers two different release styles for four different shows. The study is nuanced, saying that some customers prefer to binge-watch shows and check back in after all of the episodes of a series are available but, on net,
1
0
0
A new study argues that weekly-released shows are better than binge-released shows, leading to 48% greater subscriber retention. And this study comes from Carnegie Mellon of all places!
3
2
15
I think most box office should move to this split for box office nowadays. Not US vs International, but US vs China vs Rest of World. Loved this chart from @emohorgan
https://t.co/9A1fR8oSON
2
2
11
The theme of the TV show flops for the half year? Social media stars’ streaming TV shows have not done well. This trend doesn’t look to have reversed in the second half of the year. https://t.co/3G07KOojsZ
0
1
3
I think @simoncarless of GameDiscoverCo said that people were upset at this one, but I think it’s one of the best things I’ve read all year. (For new readers, it’s parody,) https://t.co/BHpiPxjFhu
newsletter.gamediscover.co
Our fourth annual 'Summer Special' article, innit?
0
0
1
Some folks saying my latest is one of my best. To see why it's needed...here's Bloomberg. Today! "Seeking!"
1
1
2