Bryan Searson
@BryanSearson_
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At 26.. I was lost, in debt, overweight.
At 28.. I made $ 1.8 million, weighing 280 pounds.
At 30.. $ 1.8 million was stolen, weighing 190 pounds.
Today, I turn 31.
Path for self improvement isn't a straight line.
Neither is your journey for your personal brand.
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Rock bottom is just the foundation floor to build your launchpad to a new life.
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No one will understand.
When you're giving up a Friday night to write that newsletter.
No one will understand.
Getting up for the gym at 5 am.
No one will understand.
Building a personal brand that embodies you.
Of course, no one will.
But do you understand that?
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Overthinking will destroy more ideas then taking action ever will.
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Weakness... we all deal with it.
Particularly in our brand, our creator journey.
What's your biggest weakness at the moment?
Here's mine:
Writing threads.
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Real intelligence is having the ability to say,
'I don't know' and then go seeking the answer.
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Sum up your most memorable story with one word.
I'll go first.
Sleep.
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So I'm curious,
What new skills are you learning?
I'll tell you mine, Video editing.
Fine I'll tell you another, Writing.
Now it's your turn. ⬇️⬇️⬇️
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Music or no music when you write?
For me, I need a bit of lofi playing.
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Another networking tip:
People who start out on X...
Don't just erase their:
• Skills
• Resume
• Experience
From existence.
A 20 follower account
May have more "networth."
Then the 100k Platitude spammer.
See beyond the surface.
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Would you rather...
Have a giant network of opportunities?
Or be masterful at one skill?
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Elon is changing Twitter..
Video content is being pushed more and more.
Do you plan on doing video content?
Which kind long-form or short?
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As I pull up to my 9-5 job today,
I'll be looking out the window...
Seeing the sun,
Clear skies, perfectly cut green grass.
Moments like these...
Tell me I'm right where I need to be,
Fighting for my 8 hours of life, rather than simply watching it pass by.
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I work a 9-5.
I hit the gym.
I post tweets.
Yet, I always make sure to tell my mother I love her.
Wish your mother a Happy Mother's Day today.
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Most people won't understand.
So build with the few that do.
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We've all pivoted from one career path to another.
At one point, I was going to be a physical therapist.
What career path did you pivot away from?
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You start seeing your shackles only when you finally stop blaming others.
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That 1 lift.
That 1 walk.
That 1 book.
That 1 podcast.
To help get that 1 idea.
That could change your life.
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A year ago, I was...
• Studying crypto charts
• Hiking with a beautiful girl
• Working out every day
• Closing on a home
Today, I am...
• Building a personal brand
• Single
• Learning Muay Thai
• Saving for a home again
Count your blessings, Embrace life's pivots.
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Last night, I actually got 8 hours of sleep.
I would recommend it 10/10.
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I check my Twitter profile.
900 Followers.
My eyes light up. Wow, I'm 100 away from 1000.
I pause.
I pull my right hand away from my mouse.
Then I pull my left hand away from the keyboard.
Sitting there in my black office chair staring at the screen.
I don't understand…
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Here some horrible advice:
When you hit your first roadblock in anything.
Turn around and go home.
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When the many can't think bigger.
Become the few that do.
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In February:
• 1 follower
• Used Instagram
• Didn't journal every day
• Wasn't writing my stories
• Had a profile pic of a head
In June:
• 739 followers
• Only use Twitter
• I journal everyday
• I've written 20 stories
• Profile pic of a AI ginger
Learn as you grow.
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I stare at my laptop clock.
6:37pm.
The last soul in the office.
The last cubicle light shining.
I lean back in my office chair, closing my eyes.
Thinking how I'll be hitting the gym for a workout.
Then going home to cook, shower.
But also to write.
Then a knock happens..…
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Does this question pop in your head?
"what makes me different from others?"
I've got your answer.
It's Stories.
I don't care if you're pursuing:
• Ghostwriting
• Branding
• Copywriting
• Spiritual coaching
If people connect with you.
They will want answers from you.
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How I changed my life in 3 years:
• Networking
• Taking action
• Seeking mentors
• Letting things go
• Going to the gym
• Improving my writing
• Learned how to trade
• Enhancing my self-image
• Losing 87 pounds of body weight
Your journey for more in life never ends.
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People betray themselves in the delighted comforts of their lies.
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In 2 months I:
• Did 67 calls
• Hosted 4 spaces
• Taken 52 cold showers
• Made new connections
• Gained another coaching client
Stories, network, action.
Help me do this.
Commit to the change.
You know you got this.
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I drive up to the gym's parking lot.
Just as I get out of the car...
I let out a huge sigh.
I only had 4 hours of sleep last night.
The 9-5 life really gives you a false sense of control.
I hate it.
I walk inside the gym, get to the first squat rack I can find.
" SHIT! "…
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The big 1000.
Here's my journey breakdown from 0-1000:…
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Your personal brand...
Should bleed your personality in every:
• Tweet
• DM
• Call
• Newsletter
• Offer
• Space
• Giveaway
Once you withhold your personality in any of these,
You're failing your brand.
Most importantly...
You're failing yourself.
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Nothing beats a good campfire.
Anyone have any good campfire stories?
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Remember all the stories you've been told.
From:
• Books
• Movies
• People
• Games
• Videos
What captured your attention the most?
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Heading to the gym for an early morning leg day,
Had to capture this beaut.
Good morning, everyone.
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Buying a lottery ticket,
Is concrete proof that you don't trust yourself.
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Become the greatest con artist to your mind,
By living the life it never believed was possible.
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You're a failure.
Were the words that ran through my head after being scammed out of $.
But here's the truth:
Back then I gained a ton of weight, was in toxic relationships. But also hated myself.
Now this ginger is thriving.
Life marches on, but you always choose how.
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I'm convinced,
To build a personal brand.
You need personal growth.
You push against that limiting belief.
Or
let that belief shape your brand.
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The Faster you iterate an idea,
Faster your audience can hear your thoughts.
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I open my laptop, click on Google Chrome.
Type in Twitter.
Blankly staring at the screen.
"Uhh, what am I going to tweet today?"
My right leg fidgets, constantly tapping my foot.
"Ooo I got it!"
I start typing.
Smiling at the masterpiece that I'm making
Until Suddenly...…
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Relentlessly, undeniably, forever pursuing my hatred towards... Pineapple Pizza.
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Stop being influenced by content that isn't your own.
Remember, they don't have your thoughts, stories, doubts and fears.
Stop being them, start being you.
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Creating content should be exciting.
Fresh day for:
• New ideas
• New thoughts
• New connections
When you dread it...
Then it's only a matter of time before you throw in the towel.
Stay fresh and create another day.
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Network with people:
• Who have skills.
• Who have experience.
• Who have valuable insights.
Even better, network with people...
That have same burning passion for more,
as you.
Match your values with your people.
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3 years ago, I learned a skill.
Call it luck or right timing.
But running into an ex-Russian banker.
Changed my life.…
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Finding your "why" is great for your brand.
But also for you.
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You stand to gain by losing.
I lost 88 pounds but gained better habits.
I lost 96.1 BTC but gained gratitude.
I lost myself but gained direction
When you feel lost with your personal brand.
You can gain the courage to seek the answers.
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This tweet is supposed to...
Give you that big dopamine hit.
But I just want to applaud you instead.
For your effort in learning a skill.
The giveaway you're building.
That thread you finally tweeted.
It's a game of actions and you're playing it.
So good morning to you.
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In debt? Overweight? Lacking direction?
I was there too.
How I transformed my life:
• Daily financial audits
• Calorie counting
• Worship a compass
Just kidding about the last one...ask Google.
But seriously, you'll only achieve a new life when you embrace one truth...…
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Followers are great.
Engaging with others also great.
DMing, strong great.
But finding and building a tag team of friends to tackle this creator journey?
Amazing.
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I went from 159 to 528 followers in 24 days
Here's how I added the gas to my friend count...
• Personal stories
• 3-5 Tweets a day
• 15 calls in 2 weeks
• 420 cold showers
• Got a peanut butter-obsessed coach
Don't focus on your speed. Focus on your system.
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Sigh.
The Monday blues.
This is how I feel with my 9-5.
It's sickening.
The week is fresh and new.
Your 9-5 shouldn't set a negative tone for the week.
So to all my freedom time fighters.
May your future starts of the week be beautifully free.
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I own 10+ businesses.
I have 23 different hobbies.
I've traveled the entire world.
I own a turtle...…
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Networking on X is amazing.
Calls and spaces do wonders.
In the 5 spaces I hosted and 100+ calls.
I've made more connections then ever.
But I rather meet in person one day.
Connections need to go beyond X.
So, watchout in the DMs.
If I'm ever in your neck of the woods.
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They want to root for you.
Your audience wants to know your mission.
Whether it's...
• Freedom of time
• Quitting your 9-5
• Helping your parents retire
We all rooted for Frodo and Sam to throw that ring into Mordor.
Let them root for you and your story.
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July accountability check List:
• 50 calls ✅
• Host 3 Spaces (Hosted 2) ❌
• Put out a giveaway (Nope) ❌
• Slim down 5-10 (only 3.5 pounds)❌
• Write 10 Long form Stories (only 6) ❌
• Start my Newsletter (check bio link)✅
• Wore pink crocs (here you go Lewis) ✅
•…
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How I gained storytelling ideas:
• Watched movies
• Read fiction books
• Played RPG video games
Story selling books can only go so far.
Play, watch, and read creative stories.
Your imagination will run wild telling your next story.
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What's the problem you're currently facing?
Can it be solved?
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Fans love:
• Your perspective
• Your beliefs
• Your values
• Your ideas
• Your skills
But most importantly...
They love your story.
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My 9-5 turned to an 8-8.
Summertime is the busiest time of the year.
But I still:
• Booked 18 calls already
• Hit the gym 4-5 times a week
• Prepping for a month of spaces
• Going on a getaway by the end of July.
You find the time, when you desire a result.
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New week.
New ideas.
New actions.
Don't drag in last week flop.
When you can start
brand new momentum.
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I'll be honest.
Early on telling stories seem...
Pointless.
Thinking:
• I can't tell it
• No one cares
• I'll face questions
Then I remember my reasons for X:
• To get my time back
• I was dumped
• lost $1.7mil
You find those who resonate.
By telling your story
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This means something right?
Don't ruin it while I look it up.
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We all love transformational stories.
So I found the most inspiring stories ever to help you share yours.
Here are 6 unbelievable examples of creators who transformed their life:
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I'm crafting a best-man speech.
It's for my best friend of 10+ years.
His wedding is in August and he is like a brother to me.
But the best part?
I'm learning storytelling.
I aim to deliver the best possible speech for him.
Should I post it on Twitter?
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Pick one.
1.) Continuing testing, failing, and experimenting.
2.) Complain about doing 1.
3.) Quit.
Only one moves you closer to your goals.
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In June:
• Made 0 calls
• Hosted 0 Spaces
• Didn't meet any Twitter friends in person
In July:
• Made 49 calls
• Hosted 2 Spaces
• Met one Twitter friend in person
Only you can change the results you produce.
Tomorrow is August, set your own standard.
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I was lost on a hike.
I was with the girl I was dating.
She probably wondered, 'How does the guy who hikes all the time get lost?'
The thing is... I didn't hike all the time.
This was only my 3rd hike.
Weather was scorching hot, the climb was steep.
The worst part...
We…
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Name is Bryan, not Brian.
Thank you, and good morning.
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23 years old.
Webcam, microphone.
Desktop, I was set...
Time to stream on Twitch.
I played Dark souls into the void.
But had 1 viewer for the entire stream.
Worse part?
That was me.
Best part?
I enjoyed every bit of it.
Find your fun, even if its an audience of one.
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Can't write?
Neither could I.
How I improved my writing since March:
• Read books
• Being concise
• Used suspense
• Show, don't tell
• Used active voice
• Revised my tweets
• Varied my sentence length
You write better, to tweet better.
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I'm not an expert by any means.
But if I learn a mind-blowing tip, I'll share it.
If that's the missing piece of information needed for someone to slingshot to new success.
It would be a disservice not to.
You don't learn just to know, you learn to pass on.
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Views for the next few days.
Won't be posting much till Monday.
Drop your best scenic views below.
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I don't love money.
But I don't hate it either.
When I lost $1,778,014 due to a scam.
The lost of money didn't hurt as much...
As returning back to my 9-5,
Now I focus on gaining my time back.
With time you live the life you love.
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Look.
Whether you made $1
Or
10 Chipotle bowls.
You've made progress.
It counts.
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I wrote many storytelling tips.
Some of them make me cringe.
But...
Here are 2 major takeaways:
1. Believe in your story
2. Be bold with sharing it
People want to hear your tale.
But you're the one keeping it from them.
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Over this past weekend.
I went to a log cabin with 7 friends.
It was for my best friend's bachelor party.
He getting married next month,
I'm the best man for it.
People may hate the bro talk on here.
But brotherhood is like no other.
Blood or not. I appreciate them.
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I rather have repeated actions.
Then drown in daydreaming ideas.
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Take out the "Rules."
What makes a good story to you?
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