Bob Knorpp
@BobKnorpp
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Host of the BeanCast Marketing Podcast. Creator of custom podcasts. Consultant to brands. Professor to students. Dodger of tourists. Guest in your feed.
Bloomfield Hills, MI
Joined March 2008
THE 2025 YEAR-END REVIEW IS NOW LIVE! Hear Ian Baer, @farrahbostic and @JonathanSackett run through the biggest ad news from the last 12 months, along with a rundown of the best of the #FairFailFoul. LISTEN HERE:
thebeancast.com
TOPICS AI blossoms into the fully disruptive force that we always knew it would become The Omnicom+Interpublic deal The Trump 2.0 administration The battle over who will own Warner-Discovery The...
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THE WORD OF THE WEEK? **CONSOLIDATION** This week's BeanCast has @jasonkeath and Dr. Janell Townsend discussing the proposed Netflix acquisition of Warner-Discovery, as well as Omnicom's spin on their deal for Interpublic. Plus scads more! LISTEN HERE:
thebeancast.com
TOPICS Netflix to Buy Warner-Discovery Omnicom’s Lastest Merger Spin Political AI Agents Better Than Ads Creating a “Truth” Moment For Guns
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FROM MORE AI DRAMA TO NAKED PASTA! This week's BeanCast has it all, with both @CraigDaitch and @ScottMonty giving us some truly insightful thoughts about OpenAI being tech's biggest customer and greatest threat. Plus a whole lot more! LISTEN HERE:
thebeancast.com
TOPICS Big Tech’s OpenAI Dilemma Trusting Amazon’s Ad Platform The Right Antitrust Remedy Under Using Your Comms Department
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ARE YOU LAUGHING YET? Maybe you need a little more humor in your LinkedIn diet. On this week's BeanCast, Chris Baccus and @saulcolt discuss the trend toward making your LinkedIn posts funny to build engagement. HEAR THIS CONVO + MUCH MORE
thebeancast.com
TOPICS Using Humor on LinkedIn Social Listening’s Bot Problem Media Diversification Today Creators Question Meta’s Reels
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IS AI "LICKING" YOU? And if so, what is it doing to your psyche? This week's BeanCast discusses this and a whole lot more with guests @jaffejuice and @mitchjoel. LISTEN HERE:
thebeancast.com
TOPICS The Impact of Too Much AI Praise China Regulates Influencer "Authority" Meta Profiting on Scam Ads Avoiding "We" in Apology Statements
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SMALL AGENCIES, PREPARE TO BE BOARDED! This week's BeanCast looks at WPP's new self-service AI tool for SMBs and why it's no bueno for the small-agency community. The panel includes @farrahbostic @saulcolt and @colbyvogt HEAR IT ALL NOW:
thebeancast.com
TOPICS WPP’s New AI Initiative AI Slop is the Plan OpenAI Reveals Atlas Browser Consumers Still Prefer Short Video
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CATCH THE VIBES! Then slap it all together with the rest of the AI slop on Meta's latest flex network. Hear @CBarger and @saulcolt discuss this, plus the battle of brand vs creativity and a whole lot more. LISTEN NOW!
thebeancast.com
TOPICS Vibes Launches Brand vs. The Idea Tesla’s Pitch to Investors The Apple TV Rebrand Controversy
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CATCH THE VIBES! Then slap it all together with the rest of the AI slop on Meta's latest flex network. Hear @CBarger and @saulcolt discuss this, plus the battle of brand vs creativity and a whole lot more. LISTEN NOW!
thebeancast.com
TOPICS Vibes Launches Brand vs. The Idea Tesla’s Pitch to Investors The Apple TV Rebrand Controversy
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IS THIS REAL OR IS THIS AI? Let me assure you that The BeanCast is still human powered! This week @Lopey @saulcolt and @augieray discuss Sora 2, social media's coming "tobacco" moment, lying bots, and Instagram at 15. LISTEN HERE:
thebeancast.com
TOPICS Sora 2 Impressions Social’s “Tobacco” Moment Lying Bots Instagram at 15
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While we're still able to think for ourselves, I present... THIS WEEK'S BEANCAST!! Hear @rcameron1 @saulcolt and @jaffejuice offer deep perspectives on the AI marketing funnel, why retail media is stumbling and so much more. LISTEN HERE:
thebeancast.com
TOPICS AI and the Marketing Funnel Retail Media Roadblocks Creator Stores The Drop in YouTube Views
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ALL IAN, ALL THE TIME! Only Ian Baer showed up this week, but he gave a master class in how to do a BeanCast. He was prepared, extremely opinionated and not afraid to "go there" on any subject. Hear us discuss free speech, LinkedIn, YouTube and TikTok.
thebeancast.com
TOPICS Free-Speech Debate and Advertisers LinkedIn’s Content Conundrum YouTube and Home Shopping The Promised TikTok Deal
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PHARMA ADS ON NOTICE. This week's BeanCast discusses this, woke-baiting, RSL, and the Google/Criteo deal, with @saulcolt, Craig Daitch, and @Jerlyn. You won't want to miss this one! LISTEN HERE:
thebeancast.com
TOPICS Pharma Ads on Notice Woke-Baiting The Promise of RSL Google’s Criteo Partnership
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BEANCAST SUMMER IS OVER! We're back with an ALL-NEW episode that's up right now. This week we have @saulcolt and @DuaneForrester discussing how to keep Google accountable, AI killing creative departments, and a whole lot more. LISTEN HERE:
thebeancast.com
TOPICS Holding Google Accountable AI Killing Creative Departments What Cracker Barrel Got Wrong Ad-Sponsored Films Winning Awards
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IT'S OUR LAST BEANCAST OF THE SUMMER! Lots of tech issues didn't stop us from having a really great conversation with @saulcolt @JonathanSackett and @colbyvogt, discussing if online shopping is too geared toward people for AI agents to succeed.
thebeancast.com
TOPICS Adapting a Web Built for People Helping Neurodivergent Creatives Intel Outsources Marketing to AI Social Platform Liability
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The 2025 Framer Awards are open. Compete in 10 categories for $100,000 in prizes. New to Framer? Start building today and join the designers creating the internet’s best websites.
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COULD CANNES GET ANY LESS FAIR? According to some, yes...and it already has. This week's BeanCast discusses this, why Nintendo ignores PR backlashes and more, with @jaffejuice @PeterLevitan and @maryrodgers. LISTEN HERE:
thebeancast.com
TOPICS Cannes Gets Less Fair Just-Ignore-It PR Prime Day as a Bellwhether Pinterest Makes Everything Shoppable
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Why are brands abandoning pride? What goes into the calculus? What are the pitfalls? We go deep on this week's BeanCast with @saulcolt and @jeremarketer discussing these and other important questions. LISTEN HERE:
thebeancast.com
TOPICS Brands Abandoning Pride AI and Go-Direct PR Boredom Driving Creativity Some Research on Unskippable Ads
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The BeanCast is back with a stellar discussion about the post-click optimization reality we're now facing, as well as a look at Google's Veo3. Hear @saulcolt @jasonkeath and @lieuthi talk about all this and more! LISTEN HERE:
thebeancast.com
TOPICS Life After the Click Google’s Veo 3 Getting Disruption Wrong The Pressure to be a Creator
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We had a full house and a lively debate about luxury branding, a year after the Jaguar bruhaha. Hear @emilybinder @MontyHagler @JasonLonsdale07 and @augieray today and get WAY SMARTER than you ever believed possible! LISTEN NOW:
thebeancast.com
TOPICS Jaguar’s Rebrand in Hindsight Sustainability is Not Enough YouTube’s Newest Dynamic Ads Netflix Goes All In on Ads
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Should brands hide that they are American brands when marketing in other countries & how screwed is @Google because @Apple is looking to replace search with AI. We discuss this & more on @TheBeanCast with @BobKnorpp & @michelle_excell. Check it out & subscribe so you never miss
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What a MOTHER of a BeanCast! (Yes, we recorded on Mother's day.) Michelle Excell and @lisadlaporte did an amazing job debating whether is would help or hurt US brands to hide their American-ness right now. And that's just the first topic! LISTEN HERE:
thebeancast.com
TOPICS Hiding Your “American” Google Takes a Gut Punch Embracing Dupe Culture Believing TikTok
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