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Bob Knorpp Profile
Bob Knorpp

@BobKnorpp

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Host of the BeanCast Marketing Podcast. Creator of custom podcasts. Consultant to brands. Professor to students. Dodger of tourists. Guest in your feed.

Bloomfield Hills, MI
Joined March 2008
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@BobKnorpp
Bob Knorpp
19 days
IT'S OUR LAST BEANCAST OF THE SUMMER! Lots of tech issues didn't stop us from having a really great conversation with @saulcolt @JonathanSackett and @colbyvogt, discussing if online shopping is too geared toward people for AI agents to succeed.
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@BobKnorpp
Bob Knorpp
26 days
COULD CANNES GET ANY LESS FAIR? According to some, yes. and it already has. This week's BeanCast discusses this, why Nintendo ignores PR backlashes and more, with @jaffejuice @PeterLevitan and @maryrodgers. LISTEN HERE:
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@BobKnorpp
Bob Knorpp
1 month
Why are brands abandoning pride? What goes into the calculus? What are the pitfalls? We go deep on this week's BeanCast with @saulcolt and @jeremarketer discussing these and other important questions. LISTEN HERE:
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@BobKnorpp
Bob Knorpp
1 month
The BeanCast is back with a stellar discussion about the post-click optimization reality we're now facing, as well as a look at Google's Veo3. Hear @saulcolt @jasonkeath and @lieuthi talk about all this and more! . LISTEN HERE:
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@BobKnorpp
Bob Knorpp
2 months
We had a full house and a lively debate about luxury branding, a year after the Jaguar bruhaha. Hear @emilybinder @MontyHagler @JasonLonsdale07 and @augieray today and get WAY SMARTER than you ever believed possible! LISTEN NOW:
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@BobKnorpp
Bob Knorpp
2 months
RT @lisadlaporte: Should brands hide that they are American brands when marketing in other countries & how screwed is @Google because @App….
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@BobKnorpp
Bob Knorpp
2 months
What a MOTHER of a BeanCast! (Yes, we recorded on Mother's day.) Michelle Excell and @lisadlaporte did an amazing job debating whether is would help or hurt US brands to hide their American-ness right now. And that's just the first topic! LISTEN HERE:
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@BobKnorpp
Bob Knorpp
2 months
ARE CREATORS BECOMING THE MOST IMPORTANT GROUP IN HOLLYWOOD NOW? Listen to this week's BeanCast for a debate on this and much more! The panel includes @farrahbostic, Jo Darby and @rontite . LISTEN HERE:
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@BobKnorpp
Bob Knorpp
3 months
The BeanCast gets HIGHLY cantankerous this week debating what we should REALLY worry about with our phones. Hear @saulcolt @jaffejuice and @janelldtownsend discuss this and the ethics of selling fashion models on using AI dopplegängers. LISTEN HERE:
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@BobKnorpp
Bob Knorpp
3 months
We get RILED UP on this week's BeanCast, with @saulcolt @DanGoldgeier and @SamuelMonnie on the panel. We discuss Google's latest loss, managing tariff turmoil, whether OnlyFans can build a wider audience, and pet influencers. LISTEN HERE:
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@BobKnorpp
Bob Knorpp
3 months
RT @JonathanSackett: Should we really be using AI to make all marketing and advertising conversational and interactive? Hear this and other….
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@BobKnorpp
Bob Knorpp
3 months
Should we really be using AI to make all marketing and advertising conversational and interactive? Hear this and other lofty topics on this week's BeanCast with Michael Farmer, @benkunz and @JonathanSackett . LISTEN NOW:
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@BobKnorpp
Bob Knorpp
3 months
Tariffs, tariffs and other silly things from a "useful idiot" on this week's BeanCast. Hear expert analysis from @Lopey @farrahbostic and @ZonteeHou exploring the impact on marketing and how we should be preparing now. LISTEN HERE:
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@BobKnorpp
Bob Knorpp
3 months
My annual heads up to young and/or aspiring copywriters: Yes, the headline “Spring into Savings” HAS been used before and NO it isn’t clever.
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@BobKnorpp
Bob Knorpp
3 months
ALL OF THE A.I. visits the BeanCast this week! Rose Cameron, @saulcolt and @jaffejuice provide some of the most insightful commentary I've heard yet on Ghibli, H&M using A.I. models for a runway show and much more! LISTEN HERE:
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@BobKnorpp
Bob Knorpp
4 months
No copyrighting AI work?!?!? How does this put the ad industry in jeopardy? Hear @saulcolt @DuaneForrester and @Jerlyn discuss this and many more thorny questions on this week's BeanCast marketing podcast! LISTEN HERE:
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@BobKnorpp
Bob Knorpp
4 months
RT @lisadlaporte: Calling all marketers! Subscribe to @TheBeanCast and catch the latest episode about why the math of digital advertising d….
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@BobKnorpp
Bob Knorpp
4 months
RT @soothordare: Brands no longer dictate trends. Relying solely on past equity puts you at risk in a world of limitless options. Thanks t….
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@BobKnorpp
Bob Knorpp
4 months
Everyone still listening to The BeanCast? I hope so! Because you won't want to miss @mitchjoel @lisadlaporte and @augieray discuss why the math of digital advertising just doesn't add up. We also talk creators, women's sports and more. LISTEN HERE:
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@BobKnorpp
Bob Knorpp
4 months
RT @LiveDatos: Our CEO @Losbuenos recently returned to be a guest on @BobKnorpp’s podcast @TheBeanCast. Eli shares his expertise on federa….
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