The BeanCast
@TheBeanCast
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Official account of The BeanCast Marketing Podcast. See @BobKnorpp for the personal account of host, Bob Knorpp.
New York, NY
Joined January 2009
THE WORD OF THE WEEK? **CONSOLIDATION** This week's BeanCast has @jasonkeath and Dr. Janell Townsend discussing the proposed Netflix acquisition of Warner-Discovery, as well as Omnicom's spin on their deal for Interpublic. Plus scads more! LISTEN HERE:
thebeancast.com
TOPICS Netflix to Buy Warner-Discovery Omnicom’s Lastest Merger Spin Political AI Agents Better Than Ads Creating a “Truth” Moment For Guns
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FROM MORE AI DRAMA TO NAKED PASTA! This week's BeanCast has it all, with both @CraigDaitch and @ScottMonty giving us some truly insightful thoughts about OpenAI being tech's biggest customer and greatest threat. Plus a whole lot more! LISTEN HERE:
thebeancast.com
TOPICS Big Tech’s OpenAI Dilemma Trusting Amazon’s Ad Platform The Right Antitrust Remedy Under Using Your Comms Department
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ARE YOU LAUGHING YET? Maybe you need a little more humor in your LinkedIn diet. On this week's BeanCast, Chris Baccus and @saulcolt discuss the trend toward making your LinkedIn posts funny to build engagement. HEAR THIS CONVO + MUCH MORE
thebeancast.com
TOPICS Using Humor on LinkedIn Social Listening’s Bot Problem Media Diversification Today Creators Question Meta’s Reels
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IS AI "LICKING" YOU? And if so, what is it doing to your psyche? This week's BeanCast discusses this and a whole lot more with guests @jaffejuice and @mitchjoel. LISTEN HERE:
thebeancast.com
TOPICS The Impact of Too Much AI Praise China Regulates Influencer "Authority" Meta Profiting on Scam Ads Avoiding "We" in Apology Statements
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SMALL AGENCIES, PREPARE TO BE BOARDED! This week's BeanCast looks at WPP's new self-service AI tool for SMBs and why it's no bueno for the small-agency community. The panel includes @farrahbostic @saulcolt and @colbyvogt HEAR IT ALL NOW:
thebeancast.com
TOPICS WPP’s New AI Initiative AI Slop is the Plan OpenAI Reveals Atlas Browser Consumers Still Prefer Short Video
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CATCH THE VIBES! Then slap it all together with the rest of the AI slop on Meta's latest flex network. Hear @CBarger and @saulcolt discuss this, plus the battle of brand vs creativity and a whole lot more. LISTEN NOW!
thebeancast.com
TOPICS Vibes Launches Brand vs. The Idea Tesla’s Pitch to Investors The Apple TV Rebrand Controversy
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IS THIS REAL OR IS THIS AI? Let me assure you that The BeanCast is still human powered! This week @Lopey @saulcolt and @augieray discuss Sora 2, social media's coming "tobacco" moment, lying bots, and Instagram at 15. LISTEN HERE:
thebeancast.com
TOPICS Sora 2 Impressions Social’s “Tobacco” Moment Lying Bots Instagram at 15
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While we're still able to think for ourselves, I present... THIS WEEK'S BEANCAST!! Hear @rcameron1 @saulcolt and @jaffejuice offer deep perspectives on the AI marketing funnel, why retail media is stumbling and so much more. LISTEN HERE:
thebeancast.com
TOPICS AI and the Marketing Funnel Retail Media Roadblocks Creator Stores The Drop in YouTube Views
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ALL IAN, ALL THE TIME! Only Ian Baer showed up this week, but he gave a master class in how to do a BeanCast. He was prepared, extremely opinionated and not afraid to "go there" on any subject. Hear us discuss free speech, LinkedIn, YouTube and TikTok.
thebeancast.com
TOPICS Free-Speech Debate and Advertisers LinkedIn’s Content Conundrum YouTube and Home Shopping The Promised TikTok Deal
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PHARMA ADS ON NOTICE. This week's BeanCast discusses this, woke-baiting, RSL, and the Google/Criteo deal, with @saulcolt, Craig Daitch, and @Jerlyn. You won't want to miss this one! LISTEN HERE:
thebeancast.com
TOPICS Pharma Ads on Notice Woke-Baiting The Promise of RSL Google’s Criteo Partnership
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BEANCAST SUMMER IS OVER! We're back with an ALL-NEW episode that's up right now. This week we have @saulcolt and @DuaneForrester discussing how to keep Google accountable, AI killing creative departments, and a whole lot more. LISTEN HERE:
thebeancast.com
TOPICS Holding Google Accountable AI Killing Creative Departments What Cracker Barrel Got Wrong Ad-Sponsored Films Winning Awards
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IT'S OUR LAST BEANCAST OF THE SUMMER! Lots of tech issues didn't stop us from having a really great conversation with @saulcolt @JonathanSackett and @colbyvogt, discussing if online shopping is too geared toward people for AI agents to succeed.
thebeancast.com
TOPICS Adapting a Web Built for People Helping Neurodivergent Creatives Intel Outsources Marketing to AI Social Platform Liability
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COULD CANNES GET ANY LESS FAIR? According to some, yes...and it already has. This week's BeanCast discusses this, why Nintendo ignores PR backlashes and more, with @jaffejuice @PeterLevitan and @maryrodgers. LISTEN HERE:
thebeancast.com
TOPICS Cannes Gets Less Fair Just-Ignore-It PR Prime Day as a Bellwhether Pinterest Makes Everything Shoppable
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Why are brands abandoning pride? What goes into the calculus? What are the pitfalls? We go deep on this week's BeanCast with @saulcolt and @jeremarketer discussing these and other important questions. LISTEN HERE:
thebeancast.com
TOPICS Brands Abandoning Pride AI and Go-Direct PR Boredom Driving Creativity Some Research on Unskippable Ads
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The BeanCast is back with a stellar discussion about the post-click optimization reality we're now facing, as well as a look at Google's Veo3. Hear @saulcolt @jasonkeath and @lieuthi talk about all this and more! LISTEN HERE:
thebeancast.com
TOPICS Life After the Click Google’s Veo 3 Getting Disruption Wrong The Pressure to be a Creator
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We had a full house and a lively debate about luxury branding, a year after the Jaguar bruhaha. Hear @emilybinder @MontyHagler @JasonLonsdale07 and @augieray today and get WAY SMARTER than you ever believed possible! LISTEN NOW:
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What a MOTHER of a BeanCast! (Yes, we recorded on Mother's day.) Michelle Excell and @lisadlaporte did an amazing job debating whether is would help or hurt US brands to hide their American-ness right now. And that's just the first topic! LISTEN HERE:
thebeancast.com
TOPICS Hiding Your “American” Google Takes a Gut Punch Embracing Dupe Culture Believing TikTok
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ARE CREATORS BECOMING THE MOST IMPORTANT GROUP IN HOLLYWOOD NOW? Listen to this week's BeanCast for a debate on this and much more! The panel includes @farrahbostic, Jo Darby and @rontite ... LISTEN HERE:
thebeancast.com
TOPICS Creators Gaining Cred Zuckerberg Wants Your Clients Navigating Tariffs ChatGPT Reverse Image Search
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The BeanCast gets HIGHLY cantankerous this week debating what we should REALLY worry about with our phones. Hear @saulcolt @jaffejuice and @janelldtownsend discuss this and the ethics of selling fashion models on using AI dopplegängers. LISTEN HERE:
thebeancast.com
TOPICS What Are Our Phones Doing The AI Model Dilemma Meta’s Love/Hate for Instagram YouTube at 20
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We get RILED UP on this week's BeanCast, with @saulcolt @DanGoldgeier and @SamuelMonnie on the panel. We discuss Google's latest loss, managing tariff turmoil, whether OnlyFans can build a wider audience, and pet influencers. LISTEN HERE:
thebeancast.com
TOPICS Google Loses Again Managing Tariff Turmoil OnlyFans Goes for Wider Audience Pets Make Better Influencers
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