The most successful brokers I’ve met don’t ride emotional highs and lows. They stay steady. Celebrate the wins, learn from the losses, and stay focused on the next opportunity.

Is Social Media Important in Commercial Real Estate? That’s basis of our latest question from Sandra Fletcher for "What Would BK Do?" Social media matters, but it’s not everything. It’s one tile in the mosaic of your whole market presence campaign. I meet brokers who are so

Preparation levels the playing field. Even if you’re not the most experienced broker at the table, being the most informed one can tip the odds in your favor.

. @michaelstoler is an icon of the real estate industry and has interviewed hundreds of industry titans on his various television and radio shows. For several years, Ivan Kaufman, Chairman of Arbor Realty Trust, did a fireside chat with Michael to a packed house at one of the

Clients may not remember every stat or chart you share, but they’ll always remember how you made them feel. Whether they felt informed, respected, or rushed...that emotional residue lasts longer than any email.

You can watch the whole conversation here:

There was a time when we nearly went bankrupt. Not once, multiple times. We were swiping credit cards to make payroll. Scrambling for loans. Doing whatever it took to stay in the game. The early years of building our firm weren’t glamorous. They were gritty. Ugly, even. But it

Every owner has a reason they’re considering a sale. Often, it’s not just financial...it’s personal, strategic, or emotional. Listen for the real reason. That’s where you create value.

What a great weekend at @UMich! I went to U of M to speak to their @umichrealestate Real Estate Club about my book, Selling Buildings, and about the commercial real estate market in general. I was invited to speak by Professor Jill Ferrari and my friend, Venkata Rajeev

You Can Go Fishing in the Basement?!? Assembling land for new development is a challenging and complex business. When the owner of the two buildings at the southeast corner of 53rd Street and Second Avenue wanted to sell, we knew that putting together a larger development site

Exclusives are earned by providing clarity, not hype. Walk sellers through your process. Show them how you’ll create a competitive environment. A smart seller doesn’t want promises; they want a professional.

How NYC’s New Rules Made Air Rights the Hottest Play in Town While traditional site sales have faced headwinds, there's a segment of the market that's quietly exploding: air rights. We just signed our 17th air rights deal this year. Why? It comes down to two words: policy and

In the early years of your career, you may need to go all-in to gain traction. That doesn’t mean burning out. It means being intentional, consistent, and willing to outlearn and outwork your peers.

Excited to co-sponsor the upcoming Dealmakers Reunion at 7pm on Thursday, October 9th, at Chapel Bar alongside Built Technologies and BBG! At this event, I’ll be featuring my new book, Selling Buildings. Built continues to lead the way in CRE technology, bringing AI innovation

How Do You Specialize When Your Market Is Too Small to Specialize? Great question from Roy Donnelly on a recent What Would BK Do episode: "BK, how would you go about specializing in a secondary or tertiary market?" In a big market like NYC, specialization is easy. Want to just

Many brokers lose before they even walk into the pitch. Not because they’re not capable but because they didn’t do the work. Sellers notice the difference between well-prepared and winging it.

. @EdwardWinslow20 is the Proof Stacking guru! He also happens to be the first salesman that @PaulJMassey and I ever hired at Massey Knakal. Here are a couple of old throwback photos of Ed sitting in our office in 1989 at 16 East 52nd Street. Ed was our top salesperson for a

The real value in a deal is rarely in the bricks and dirt. It’s in navigating emotion, timing, ego, and sometimes legacy. The numbers matter, but understanding the human dynamics often matters more.

The Massey Knakal Legacy illustrates a rich history of folks who have gone on to own or run divisions of real estate companies, and that legacy continues to grow. Say hello to # 33!! Patrick O’Malley My good friend and Massey Knakal alum, who cut his teeth in the business at

Here is the link to the podcast: