Blake Lawrence 🚪
@Blake_Lawrence
Followers
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Following
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Media
2,925
Statuses
19,955
@Opendorse Co-Founder/CEO - helping athletes make $100M+ each year through NIL deals and endorsements. Follow me for industry insights.
Support 100K+ athletes at
Joined April 2009
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Pinned Tweet
TIME has named Opendorse one of the 100 most influential companies in the world.
The honor is proof that athlete empowerment is center stage at all levels of sports — and the NIL industry has representation on the global level.
These 5 tweets explain what we do:
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I walked into Coach Leach’s office in the summer of 2006 expecting to hear a pitch about why I should play linebacker at Texas Tech.
That is not what happened.
Instead, I got to experience the magical mind of Mike Leach.
It was unforgettable.
🧵
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I’m not sure how many times he did that card trick throughout his career — but it stuck with me.
I’ve been trying to figure out how he pulled it off.
Finally I think I figured it out.
Mike Leach was a magician.
He brought magic to our world.
He will be forever missed.
12/12
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I ended up committing to Nebraska — and Coach Leach sent me congratulations.
That says something about the man. He was a goof. But the best kind of goof. He was authentic. He was entertaining.
I have always admired him.
11/12
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Leach flipped over the first pile.
All the cards were red.
Whoa.
He flipped over the second pile.
All the cards were black.
My jaw dropped.
How in the world?
How did he do that?
I looked up.
We locked eyes.
Leach said with confidence:
“Ready to be a Red Raider?”
9/12
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I was flabbergasted.
I didn’t commit on the spot — but Coach Leach had me hooked on the idea of playing for him.
We spent more time talking about life (and KC BBQ) than about football.
Leach made me feel like an old friend — not a recruit.
I liked that.
10/12
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Trey Palmer is the best talent Nebraska has had at WR in a decade. So fun to watch.
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Every Husker you have ever cheered for — in ANY sport — respects this man.
And he knows them personally.
And helped them graduate.
And helped them grow.
Dennis is an incredible fit for the interim athletic director role. Well done.
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“Ride my bike?!”
Leach replied, looking confused.
“…there’s a bike on your ceiling”
I said.
Leach slowly tilted his head back, squinting at the object hanging 2 feet from his head.
“Oh-that? Nope, don’t ride it. I just think it looks cool…
…want to see a magic trick?”
5/12
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I was one of the top prospects in the 2007 recruiting class, and Texas Tech made my shortlist of places to visit in the summer of ‘06.
I’d had a couple calls with Coach Leach — they were quick and quirky. So I didn’t know what was going to happen when I landed in Lubbock.
2/12
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“A magic trick?”
I confusingly replied (still baffled by the bike-on-ceiling comment)
“Yes. A magic trick. But YOU, Blake, are the magician. If you get it right, you have to commit to Texas Tech,” Leach said.
“Uhhh…”
“You probably won’t get it right” Leach challenged.
6/12
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After getting a tour of the facilities, it was time to meet the head coach.
I was ushered into an expansive office, with a big desk towards the back wall. Coach Leach sat with his hands flat on top of the desk.
There was a bicycle hanging from the ceiling above him.
3/12
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Today Nebraska Athletics announced their plan to be the first athletic department to provide a tangible solution for helping its student-athletes prepare for the coming changes to Name, Image and Likeness policies in collegiate sports.
Thread:
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“Black
red
red
red
black…”
This continued until all 52 cards were gone from Coach Leach’s hands.
“Now, Blake, if you’re a real magician, then all of THIS pile should be RED” Leach emphasized, “and THIS pile BLACK.”
“Yep” I said (knowing there’s no way I did this right)
8/12
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As I approached the desk, Coach Leach didn’t stand. He didn’t even speak.
He gestured to the open seat in front of his desk.
I took my seat.
Silence.
“…uhhh hey coach”
Quiet.
“so… you ride your bike?”
(I said while pointing to the bike hanging from the ceiling)
4/12
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Three years ago I moved to NYC to take our company to the next level.
After years of press coverage in Nebraska, I joked about expecting the same attention from the New York media.
Yesterday we were in the local paper (NYT) and today we made neighborhood news (WSJ).
Proud.
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“Okay, deal.”
I accepted the challenge and awaited instructions as Leach shuffled a deck of cards.
“You say ‘red’ and I put a card in THIS pile,” he pointed to an open spot on his desk “you say ‘black’ I put a card in THIS pile.”
“Red” I said.
He placed the first card.
7/12
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Today we announced a partnership with Twitter to enable student-athletes to (soon) monetize videos on their platform.
@Opendorse
x
@Twitter
+Brand-safe content
+Approved advertisers
+100% compliant
The NIL era is a month away.
This journey started a decade ago.
Details👇🏻👇🏻👇🏻
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Nebraska Volleyball’s Nicklin Hames introduced as one of 15 NIL ambassadors for adidas.
(All from women’s sports)
A historic event in NYC featuring the legend Billie Jean King and other adidas athletes.
@huskers
@HamesNicklin
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When concussions ended my football career in 2009, I faced an identity crisis.
The Nebraska College of Business helped me find my new identity.
Over the next few years, my classmates, advisors, professors would help me:
+ graduate in 2.5 years
+ start 2 companies
+ get my
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Last night Trevor Bauer hosted a social media summit for 50+ MLB players.
On his own dime.
Dude is doing everything he can to grow the game.
Thankful to be a part of it.
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This pic is from TWELVE years ago.
Tonight one of us is holding a Lombardi and the other is holding a Lagunitas.
Cheers,
@NdamukongSuh
.
#SBLIV
#Huskers
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My youngest brother picked up a BIG offer today.
He's one of the top OL prospects in the '25 class.
Nebraska fans, show the kid some love!!!
@BrockHeath40
#Huskers
#GBR
So honored to receive an offer from
@HuskerFootball
. Thank you
@DonovanRaiola
for your belief in me.
#GBR
☠️☠️☠️
@BVNW_Football
@CoachClintRider
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Average Instagram Followers
Student-Athletes by Sport:
22.8K - W Gymnastics
10.5K - W Basketball
8.9K - M Basketball
6.3K - Wrestling
5.5K - M Gymnastics
5.3K - Football
4.2K - W Volleyball
3.9K - Softball
3.5K - W Track & Field
3.4K - M Ice Hockey
3.4K - M Lacrosse
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.
@CameronJurgens
has been flagged twice for being an aggressive, overpowering, dominant offensive lineman.
I don’t get how that’s a penalty.
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In 2009, CJ Spiller threw a football at me in the 4th quarter of bowl game.
It was out of character for him
But I didn’t complain
15 yard penalty
We won game
My career ended 1 year later
CJ played 8 years in the NFL
Tonight, we met again
and laughed about it all.
cc
@CJSPILLER
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Playing football at Nebraska changed my life.
The school and the state have given us an advantage in building Opendorse to what it is today.
10/100
#Tweet100
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Super hyped for
@Noah11_V
getting the W in his first start at QB for Rutgers.
Helluva kid.
Helluva story.
From Nebraska HS legend
To UCF QB
To Nebraska QB
To Rutgers QB...
With a Big Ten MBB tournament appearance in between — it’s a thing of legend.
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Today we announced a longterm partnership with the NAIA.
77,000 student-athletes
250 schools
21 conferences
All will be able to use Opendorse to maximize the value of NIL.
Professionally, this is a big deal.
Personally, this is a BIG DEAL.
Why?
Let’s go back in time
🧵
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How Nebraska restaurant increased sales 2x by teaming up with Huskers offensive line:
1. Players created menu item
(earn % of sales)
2. Got swag to promote it
(wore to interview)
3. Media asked about it
(went viral locally)
4. Customers flocked
(
#NILbraska
)
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For those that have never…
Been a student-athlete
Coached student-athletes
Worked in an athletic department
I urge you to hold your judgment on what NIL opportunities student-athletes pursue or avoid.
An extra $50 here,
$100 in swag there…
Is a BIG DEAL.
#IYKYK
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The Pipeline raises you 95 lbs with some
@TRFarmer73
Farm (Boy) Strength
#WarDaddyUp
#pipehittersunion
#GBR
#HuskerPower
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Wan'Dale produced the music for this video on his own (with some guidance from Nebraska creative team)
That's gotta be a first.
Expect LOTS of student-athlete driven media production in the NIL era.
went through some tragedies, i made it out to make it right..
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“The Nike of that world”
I’ve dedicated my whole career to helping athletes maximize endorsement value.
Feels good to get an endorsement like this in return.
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I’d say this was a TD for Iowa State... ISU WR is first to have control of ball. Knee down.
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My fiancée is out of town so I lowkey ordered a burrito via UberEats but our building sends her an email when food is delivered and I just got busted for ordering a burrito and now I am mad at our building for snitching.
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Congratulations to Nebraska's own
@thehannahhuston
on an amazing season on The Voice. Whole state is proud of you!
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We order custom Opendorse shoes for every team member, every year. It's one of my favorite things we do.
This year everyone got
'Air Dorse Ones'
The whole crew was hyped up.
OD Shoe History🧵
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Nebraska football has bad luck.
It has had bad luck for a long time.
I cannot be convinced otherwise.
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"You played football at Nebraska?"
-David Stern
"Yes."
-Me
"Kicker?"
-Stern
"Linebacker."
-Me
"😳"
-Stern
"😕🙁☹️😞😔."
-Me
#HS17
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Incredibly INCREDIBLY proud to support Team USA in the new era of athlete marketing.
More thoughts later but for now...
WOW!!!
#BREAKING
: The USOPC is partnering with
@opendorse
to launch a new marketing platform, offering
@TeamUSA
athletes access to group marketing and individual endorsement opportunities (
@ChrisSmith813
).
Free to read:
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Huskers fans —
Brock is my youngest brother.
He’s a top recruit in the ‘25 class.
Show him some love!!!
#Huskers
🎈☠️
Enjoyed my time in Lincoln yesterday!!☠️☠️
@HuskerFBNation
@VincentGuinta
@CoachMattRhule
@DonovanRaiola
@Omeezi_
@AmeliaFlynt
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As a KC kid, the Kansas City Star was on the kitchen counter every morning when I’d wake up.
My parents would search for mentions of me or our high school football team.
It’s been 15 years since their last find.
I hope they read the paper today.
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This Today Show segment on NIL does a great job of showing the student-athlete’s perspective.
Nebraska is heavily featured
+Lexi Sun
+John Cook
+Me (for 1.5 seconds)
(Opendorse gets plenty of love too.)
33/100
#Tweet100
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There are over 100 student-athletes at Nebraska that are expected to earn more than $1,000/year from social media posts in the NIL era.
They hail from 8 different sports.
Check out the top potential earners per sport:
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Mom had an artist recreate photo of my brother and me on the field after the 2008 Nebraska vs Kansas football game.
Coolest present of the year by far. Special moment for our family.
Love you,
@Tyler_Lawrence_
(Even though you are a Jayhawk)
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.
@Kunalic
and I started
@opendorse
8 years ago today.
To help one athlete.
Now we’re helping more than 26,000 from around the world.
Thankful for our team who makes it possible and for the people who support the vision every single day.
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Volleyball day in Nebraska.
What an incredible moment for the state — and the state of women’s sports.
Proud to be a Husker.
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D1 QB with his own podcast.
Welcome to the NIL era.
Major announcement: Episodes & content coming soon!!
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Extremely impressed with
@Coach_Frost
. He is exactly what Nebraska needs right now. Let's get it Coach!
#GBR
❄️❄️❄️
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Tonight I received my own official trading card from Panini.
It’s one of the coolest gifts I’ve ever received... for two reasons:
1. Every athlete dreams of having their own trading card
2. I missed the chance to have my first trading card 12 years ago...
🧵Thread🧵
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In the last 30 days...
IBM
SoFi
Meta
Pepsi
Toyota
Twitter
Garmin
Degree
Amazon
Hershey
Peacock
Snapchat
Activision
EA Sports
Draftkings
Salesforce
LegalZoom
sweetgreen
Capital One
Foot Locker
Mountain Dew
Champs Sports
Anheuser-Busch
...have booked NIL deals via Opendorse.
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Turned 32 today.
A month ago Ibby (fiancée) asked me what I wanted for my birthday.
I said ‘In-N-Out’.
She said ‘Really? Okay.’
(We live in NYC)
At 32 I know three things:
1. Select a favorite hot sauce
2. Pick a favorite beer
3. Find a partner who loves you
(and plans trips)
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Every single tweet in my feed for the past hour has been about Kobe.
His impact on culture worldwide is undeniable.
Sad day in sports.
Sad day in society.
#RIPKobe
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Opendorse will help every athlete.
We will change sports forever.
If you know me.
Or know us.
*ACTUALLY*
know us…
Thank you.
If I am profile pic
in your Twitter feed…
I hope we meet someday.
Because you just met us
But we’ve been working for you.
For nearly a decade.
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The first month we started
@opendorse
, we bought an SBJ subscription with money we didn’t have.
@Kunalic
and I promised each other we’d build something worthy of a cover story.
We took a big step towards that this week.
#Page10
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Proud moment to see the boy Will Compton on Peyton and Eli’s MNF broadcast tonight.
@_willcompton
@BussinWTB
@TaylorLewan77
@OmahaProd
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The Nebraska football references in tonight’s Better Call Saul episode were fantastic:
Taylor Martinez
Brandon Kinnie
Bo Pelini
All got a little shoutout from the best show on television.
#huskers
@BetterCallSaul
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Most startups fail.
Few make it to 5 years.
Our company is 10 years old today.
Here are 10 lessons we’ve learned
building a $100M+ sports tech
business over the past decade.
🧵(WITH PICTURES!)
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Honored (and 100% surprised) to be named Digital Executive of the Year by
@CynopsisMedia
.
This award isn’t for me — it’s for the entire
@opendorse
team and our partners across the country that believe in what we’re building.
Wow. Thankful. Proud.
#LFG
#CYNSPORTS
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Opendorse isn't just for brands.
It's free to sign up and allows
ANY fan to pitch
ANY activity to
ANY athlete
ANY time
So you can do things like this...
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Today we announced a long-term partnership with LEARFIELD to unlock NIL deals for sponsors in hundreds of markets across the country.
Together we will bring hundreds of millions of dollars to student-athletes over the next decade.
5 things to know about the partnership…
🧵
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The fiancée and I traded our NYC apartment for a cabin in the Catskills.
After two months of lockdown in Manhattan, the next two weeks in the mountains will be... magnificent.
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First day in the new
@opendorse
HQ. Some touching up to do... but ‘proud’ doesn’t even begin to describe this feeling.
Thankful to our people and partners who make this possible. Ready for the next step. Together.
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When Bo Pelini got to Nebraska - he told me there was one recruit we NEEDED to keep:
Will Compton.
So when the gritty LB
from Bonne Teeth, MO
showed up to campus…
Adi and I were confused.
THIS DUDE?
More on
@BussinWTB
83/100
#Tweet100
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You can hear me shouting
#GoBigRunza
all the way from the Big Apple... Hit 'like' if you want that new
@Huskers
cup from
@Runza
!!!
#ad
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The
#Huskers
family lost an amazing human being.
@samfoltz27
represents everything this program stands for.
#RIP27
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7 new team members have their first day at
@Opendorse
today.
We’ve brought on 27 new full-timers this year, bringing the total to 60+ Opendorks.
s/o to my cofounder
@Kunalic
for building the team that’s building the future of athlete endorsements.
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The
@Opendorse
squad took over Lincoln, Nebraska for a few days this week.
Thankful for our 82(!!) team members who work every day to help every athlete.
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The Royals honor someone every game by inviting them to sit in the Buck O’Neil Legacy Seat.
Today - my dad was in the seat.
Through 30 years of leadership at Big Brothers Big Sisters, he’s impacted and inspired thousands in KC and beyond.
Proud of you, pops.
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Exciting times at
@opendorse
.
We're hiring a:
+ Product Marketing Manager
+ Social Media Manager
+ Graphic Designer
+ Product Designer
Join the team →
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Late night
#huskers
thoughts...
What if the Colorado loss was what we needed— to set us on a path of 10+ wins?
Note: I will quote tweet this after each game we win here forward (saying “TOLD YOU SO”) but also will delete after the next game we lose to ensure I am correct.
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Four weeks into NIL era.
Three big things to emphasize:
1. Intellectual Property
You must own it.
(Secure 📸 rights & don’t misuse it)
2. Income Tax
You will owe it.
(Save 💰 money & don’t lose it)
3. Institutional Policy
You should know it.
(Study 📑 rules & don’t abuse it)
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I am proud to announce that last Sunday, I COMMITTED to Bryan Health Hospital over offers from several top urgent care programs.
#TheAppendixCommitment
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Today the NCAA opened doors to a new future.
A future where open doors will be very very very important.
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Nebraska showed NIL education video during football pregame today.
Smart way to educate fans on new possibilities & regulations.
First school I’ve seen do this.
Won’t be the last.
#NILBraska
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When the Chancellor visits NYC, you find time for a handshake, a hello, and a “how do you do?”
Appreciate the time with Ronnie on a busy day in Nebraska media.
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"Is Tommy Boy a 1 seed?"
I asked my brother this question last night in reference to our most-watched movies from our childhood.
He answered "duh."
... then we listed our top 64 childhood movies.
... then I turned it into a bracket.
... and here it is.
... who wins?
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Spent the day with the Washington Huskies talking all things NIL.
UW has:
1. Breathtaking campus
2. Gamechanging NIL program
So many great minds focused on maximizing NIL opportunities for their student-athletes.
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📓NIL Books have arrived.
Last week, dozens of colleges and collectives received physical books containing annual earnings expectations for student-athletes based on 100,000+ Opendorse transactions.
🚨Why it matters
The industry deserves to know what’s real.
🧵Dive deeper
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11 years ago we moved here.
6 years ago we met here.
This morning we began a new adventure.
Nebraska will always be our home but NYC needs us now.
The
@Ibbster
and I are ready to take our bite out of the big Apple. 🍎
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Former
#Huskers
LB
@Zaireanderson13
with 2 forced fumbles tonight. Repping the Blackshirts in Denver!! ☠☠
#GBR
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Seven years ago today,
@Kunalic
and I climbed a mountain to celebrate the first day of
@opendorse
. With an amazing team beside us and incredible support from partners, we've scaled several (figurative) mountains since.
Cheers to many more.
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Sam exemplified what being a Husker is all about. Thoughts and prayers are with his family today.
#RIP27
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I hope Riley gets the opportunity to meet with players before cleaning out his office.
In ‘07, Callahan and staff left without goodbyes. Would have been good to get closure before shifting into excitement for next HC.
#Huskers
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I woke up one morning as the starting linebacker for Nebraska, a Blackshirt, which had been my dream, and went to bed that night knowing I could never play football again.
The Nebraska College of Business helped me figure out the next part of my life.
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Really freaking pumped about something!!!
Really.
Freaking.
Pumped.
Tell you later.
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"The Founder" is the movie every wishful, current, or former entrepreneur should see. Most relatable film in a long, long time.
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If you continuously compete with others,
you become bitter.
If you continuously compete with yourself,
you become better.
Got better today!
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