Look at this man. He sold a $450 million painting of Jesus to a Saudi prince in just 19 minutes. But the real masterpiece? His outrageous sales strategy. Here’s how he pulled off the priciest art deal in history:

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1. Decode buyer psychology. 2. Spark hype through exclusivity. 3. Know your audience better than they know themselves. 4. Break industry rules with intention. 5.Manufacture competition when needed. 6.Sell an experience, not just an object. 7.Anchor high to reset the value.

A young, ambitious prince now possessed a Christian relic painted by a Renaissance master. This wasn’t just about diversifying Saudi Arabia’s economy—it was the ultimate power symbol. Whatever his motive, Gouzer’s gamble delivered big. And the principles behind it? They apply

Days later, the mystery buyer was revealed:. Saudi Arabia’s Crown Prince, Mohammed bin Salman. Now it wasn’t just art. It was geopolitics, power, perception.

Gouzer engineered a duel between two billionaires, each convinced the other would cave first. It was pure, weaponized FOMO. The result? The most expensive painting sale ever—and a new chapter in art history.

Auction night. The room was electric. Bidding opened at $90M. Nineteen minutes later, the hammer dropped. Final price: $450.3 million. And here’s the twist—only two bidders were in play.

The opening bid? $100 million. Crazy high? Not at all. It reframed the debate:. No longer “Is it real?” but “Is it worth $100M?”. That single shift skyrocketed its perceived value.

The marketing was wild. Christie’s filmed people crying in front of the painting. They branded it the “male Mona Lisa.”. Even Leonardo DiCaprio posed with it. The buzz was building. But the smartest move was still to come.

Next, he slipped the da Vinci into a contemporary art auction. Collectors were furious. But Gouzer knew who he was targeting. Tech moguls and modern billionaires were far more likely to show up at a flashy, high-energy sale than a dusty old masters event.