Ben Fletcher
@BenFletch
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CEO & Founder @themothershipai. A platform building consumer brands to their full potential | Founder @FastGrowthIcons
London
Joined October 2009
This is very handy. Too many people deluding themselves that they are doing well because they take revenue LTV.
LTV:CAC has become a somewhat controversial metric in DTC. Commonly used in SaaS, LTV:CAC in consumer brands is hotly debated as to whether or not this SHOULD apply . So here's a dedicated thread DEBUNKING THE MYTHS and explaining EVERYTHING you need to know about LTV:CAC 👇👇
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RT @AmandaMGoetz: What's your ENOUGH Score?.Steal my nightly 2 min ritual that helps me balance my ambition with contentment. Real talk:….
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Blazing-fast image creation – using just your voice. Try Grok Imagine.
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RT @varunbhanot: 👋 London: I’m hiring my right-hand human aka Founder's/CEO Associate and Content Creator. At @magicdotfit, we’re building….
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RT @codyplof: This is the year of efficiency and cost-cutting at Jones Road. Across the org, we have the initiatives of getting and staying….
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RT @ashvinmelwani: The job market has been absolutely unbearable. I have watched my wife make it to final interviews several times only f….
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There's a classic pattern I've noticed with angel investing. Make investment > very bullish investor updates > no investor updates > letter from liquidator. I just wish people would share when they are struggling. How can you help otherwise?.
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RT @chamath: This is even worse when you sensitize this to illiquidity. VC is even worse than that. Can’t make any money as a GP outside….
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RT @drewfallon12: L'OREAL TO ACQUIRE SKINCARE BRAND MEDIK8 for $1.07B. Medik8 will do ~$115m in sales this year, meaning the valuation is ~….
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RT @NoahEpstein_: Photographers crying into their overpriced lenses rn. Built an AI agent in n8n that turns trash phone pics into $10K stu….
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RT @asmartbear: Two founders A and B start a company with 50/50 ownership. Two years later they raise $1M at $5M post from investor C who….
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Are Argentine Pesos the most interesting punt right now? 29% interest with the govt not running a deficit, and the Peso likely to strengthen, especially with the soya harvest upcoming.
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RT @HarryStebbings: Revolut will be a $200BN company. Why?. They are a compound startup. They try 20 new products at a time. They cre….
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RT @ycombinator: AI Personal Assistant.@t_blom. It’s high time we had AI personal assistants. Imagine an AI that has perfect understanding….
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RT @drewfallon12: 🚨 HIRING 🚨 . We’ve spent tens of thousands of man hours building the perfect data layer for AI applications in consumer p….
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RT @asmartbear: Is “grit” the most important attribute for a founder?. Well, it’s necessary by definition; if you stop, then it’s over. Bu….
longform.asmartbear.com
How do you know when to stop, versus when to push through? You don't, not even in hindsight. But these guiding questions can help.
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RT @joefalter: I’m looking for 10 experienced engineers and researchers to join a group of 30+ proven founders I’m building with. Over the….
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People think tariffs are a tax on foreign countries, but they are actually a tax on domestic companies . I think this will become clearer now.
Tariff Math:.150+ items ranging from cheap to expensive. As of now, my total COGs will go up by 37% on average. This factors in current ex rate at 7.27 and container shipping costs of 4.4K so the plan is to raise prices by the amount in column X. Since Amazon hates.
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