List everyone you know who started by launching a startup every month, and the ninth one was really successful. List everyone who has 1 really good idea / year, and obsessed over it, and was successful. The second is 100x more common. We can all list the people in the first

'In command' means making those tough, unpopular decisions when needed, because in the end, it's about the best interest of the customers, the team, and the business. Even when it was you who was wrong. https://t.co/uyqGdnkQrQ

“We’re going it because they’re doing it. They’re successful, and they do it, so it makes sense for us to do it.” If you’ve been at any kind of company for years, you know that the majority of what “they do” is not necessarily smart at all, not necessarily intentional, not

Persistence in the wrong direction doesn't lead to success. Lack of grit means you can't push through the difficult times. Luck is required but not sufficient; same with effort. Welcome to The Struggle!

No matter what you say or do, if it’s opinionated or interesting, some people will disagree, or even hate you. A mindset where you don’t care what anyone thinks, is probably bad. But trying to please everyone is wrong, since it’s unobtainable. What to do with that?

Persistence in the wrong direction doesn't lead to success. Lack of grit means you can't push through the difficult times. Luck is required but not sufficient; same with effort. Welcome to The Struggle!

No matter what you say or do, if it’s opinionated or interesting, some people will disagree, or even hate you. A mindset where you don’t care what anyone thinks, is probably bad. But trying to please everyone is wrong, since it’s unobtainable. What to do with that?

Should an important decision be made quickly or slowly? The default answer is “quickly,” because usually more deliberation isn’t better. But sometimes that’s the dumbest thing. Here’s practical guidance: https://t.co/Nswmwo2roB

No one came out of the womb already knowing how to build a great GTM strategy for a new product, or how to scale a support organization while keeping quality high, or finding that perfect co-founder. So, cut yourself some slack. And get some advice from 𝘢𝘤𝘵𝘶𝘢𝘭 experts.

I've yet to meet someone who regretted diving into the startup world, even if they failed. You gain strength, experience, scars, and joy. Not bad. https://t.co/Lg9k3neSd3

Before you deal harshly with someone, you can choose to assume they’re ignorant or that you don’t have all the facts. Assuming the latter ensures you really are correct 𝘪𝘧 you conclude it’s the former.

The worst case scenario could happen, but often only if many things would have to simultaneously go wrong. Maybe, instead of worrying/mitigating an unlikely future, you should stop procrastinating on that key business level that’s right in front of you?

Koan #75 Who can tell you what will make you happy? Who can tell you what “good enough” is? Who can tell you how to define “success”? Who can tell you whether you’re a good person? Who can tell you you’re right? Wrong? Not them. And the student was enlightened.

Am I rationalizing procrastination? Maybe. But when you're running a small business, you 𝘤𝘢𝘯’𝘵 do it all, so maybe some things just have to get lit on fire. https://t.co/IZjU8PHOn9

Keeping your calendar clear isn’t so that you never have an appointment. It’s so that you can respond immediately to anything that arises. Or stay in the zone if you happen to be in a lucky streak of focussed energy.

It’s better to be extremely different along one dimension, winning all customers who care most about that dimension, even if that means you’re worse in all other dimensions. True or false? Is that a strategy you want to employ? https://t.co/8TZHTobLGs

The internet allows most humans to express themselves in any format, at any time. The internet rarely restricts that expression; people yell things into the void that they wouldn’t say in person. Good, when the truth comes out. Bad, when wielded in anger or malice.

You worry that if you email 1000 people, you’ve “burned” that list for future messages. So you delay until “everything is perfect.” They won’t be burned. Almost no one reads or remembers any email. You can email them again. What your next excuse? 😃

Be particular, and obsessive. Greatness requires it. Competitors either won’t do it, or are different. But not about everything -- there not enough time. Pick just a few, so you can be extreme. That’s who you really are. Let others see.

Your ICP is your narrowly-defined target customer. But tons of other people will sign up anyway. Good! But don’t get distracted by their requests or even their churn. Why it happens like this: https://t.co/ZA4WruqhYd

Facing the truth is so hard, most of us can't do it, most of the time. But the truth stays true even if we ignore it. So in the end, we just waste a ton of time. No benefit, only waste. https://t.co/SAl2gkb16m