Shrayana B
@BShrayana
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Following
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Wrote Desperately Seeking Shah Rukh 2021, AutHer Prize and AG-BLF Prize Best Non-Fiction 2022, researching The Tyranny of the Indian Uncle
Joined March 2021
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Last Seen Profiles
Pinned Tweet
Can fandom for
@iamsrk
become a research method? What can it reveal about the lives/loneliness of working women in one of the world's most gender unequal economies? I surveyed a diverse set of Indian women for nearly 15 yrs to find out. Order here:
1/22 One year of
#DesperatelySeekingShahRukh
today. The paperback is out in stores too. A longish mawkish thread of reviews and gratitude follow.
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For ten years, I've regularly stood outside Mannat talking to tourists and fans.I met students dejected by exam results,heartbroken lovers, all oddly find healing in staring at their hero's home. Today, I really wish I could be outside Mannat in solidarity.
#IStandwithSRK
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I know nothing about the MCU and do not wish to. But Fawad Khan playing a rose farmer who feeds strong women Parathas is some wicked beautiful South Asian dream.
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Yaar, Ranveer ji ki photos don't outrage our modesty.The latest labour force survey results on women's employment does. 17.4 percent of employed women hold regular salaried jobs. Case file karein? Time for reparations?
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Happiest birthday
#SRK
! Thank you for all that you do. Thank you for helping me create this mad project; thank you for appreciating it and the true "economics of things"; I owe you so much. I'm pretty glad you were born :) May you always be loved. May you always be love.
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After more than a decade of research/writing, my 400 plus page love letter to Indian womanhood and
@iamsrk
is complete. Watch for details on release dates, cover and advanced praise here. Nervous and exhausted!
@HarperCollinsIN
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We become earnest when we sign books for the man who defined love for a generation.This note sits in his library somewhere. I hear he refuses to sign copies of the book if not signed by me. You don't need postmodern acrobatics to know how fab SRK is.31 yrs, one day and counting..
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Pathaan is sophisticated in its comments on the back-pain of being middle-aged, and identity politics,without taking itself seriously.Women shine and are super cool. Full feels and mad masala fun.We are lucky to live in the age of
#SRK
.
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Happy
#DDLJ
day! Spare me the sociological commentary on toxic-toxic and tradition,I've grappled with them the past 15 years for the book. But please raise your hand if you've never fully recovered from this scene :)
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For more than a decade,I thought I was asking women about SRK.When, infact,they were telling me about themselves.
#DesperatelySeekingShahrukh
is out in bookstores today. You can pre-order here as well:
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This distracted me from office routines. To be clear, i won't watch Pathaan to express solidarity with SRK ki politics. I'll watch Pathaan multiple times to express solidarity with his sexiness.
It doesn’t get BIGGER than this! Here’s the
#PathaanTrailer
that you all have been waiting for!
Celebrate
#Pathaan
with
#YRF50
only at a big screen near you on 25th January. Releasing in Hindi, Tamil and Telugu.
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BIG moment for Desperately Seeking
@iamsrk
Humbled and honoured to be in this list of ten. Congratulations to all Sahitya Akademi winners and recommended books!
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30 years of
#SRK
and can't wait for the next 30. An artist whose images and interviews changed the way I approach economics,writing,social science research,gender studies and myself. He is more than a "star", he is a universe of concepts and meaning.
#pictureabhibaakihai
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My survey of Indian Power Uncles did not go as planned.Unexpectedly, I heard about the pragmatism of polyamory, performative monogamy, small hearts and a large elite crisis of connection. The 2ndary Market with lovely illustrations by
#SarnathBanerjee
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1/3 Sometimes, you need to see happy women actualising themselves in solidarity. Sometimes,you need girl power draped in pink without female misery. Sometimes,you need hilarious digs at the art bros/uncles so deeply love.
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1/22 One year of
#DesperatelySeekingShahRukh
today. The paperback is out in stores too. A longish mawkish thread of reviews and gratitude follow.
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In 2023, let's resolve to fight the Tyranny of the Unhelpful Uncle. Happy to share the beginnings of something I'm working on with brilliant drawings by Sarnath Banerjee.
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1/2 There is no monolithic "Indian woman" and i lack the courage to write about her.Instead i tracked the personal independence struggles of various mother-daughter pairs.Their lived experiences offer stories of inter-generational social change that aggregate statistics hide.
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I know you're still interrogating and broadening "the idea of work" wherever you are.
#ElabenBhatt
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1/2 More than a year since release,this besharam book for besharam women is holding on. Thanks to everyone reading, recommending,reviewing+gifting.
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After fifteen years of research and fangirling, I'm thrilled that my love letter to Indian womanhood and
@iamsrk
is available for pre-orders. In stores Diwali 2021. More soon.Picture abhi baaki hai mere dost!
.
@BShrayana
's forthcoming book
#DesperatelySeekingShahRukh
is a path-breaking account of women in post-liberalization India, explored through the lens of SRK fandom.
Hitting stores in November 2021! Pre-order now:
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The book hit
#1
last week just as I was preparing to present it to my research framework :). Delighted to see Asian Age today. Thanks to everyone reading, recommending, reviewing. Esp those gifting it to Ground Reality Uncles!
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If you dare to be delighted by your singledom (with all the tax that unmarried women incur) in your forties, then the reaction is a mix of hate, suspicion, platitudes for your bichari-ness. Beware: liberal Uncles particularly struggle with us while pretending to be chill.
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2 years of
#DesperatelySeekingShahRukh
today. We are still holding bestseller tags and irritating self serious nonfiction Uncles :)Thanks 2 those who read,rewarded,reviewed,platformed this 15 year deep dive into women's economic autonomy,love,leisure and loneliness.A reading.
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1/2 These numbers are more than mere 'bookings'.They represent the hard-won incomes,big smiles+bigger fantasies of gig workers crowding outside a 7am show,young women travelling for 70kms at unearthly hours to watch the FDFS before starting work,fan clubs fighting fringe groups.
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Amidst many reasons offered by the news cycle and social media to frown, this photo moved me so very much. When
#DesperatelySeekingShahRukh
reached the amazing artist
@hasanraheeem
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1/3 Returned to Mannat as 'field' site late last night.The usual syncretic mix of people taking pictures and staring at this monument of mobility. Young men spreading their arms wide open at the gate for photos; mothers sharing meals with sons while daughters pose for selfies.
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And today in the SRK school of international relations.
As is customary for me, I got lost in a bad neighbourhood in Tashkent, but this wonderful
@iamsrk
fan from Bukhara who speaks no Russian and very little English came to my rescue. Shahrok is a student of geology and absolutely loves India and Indian culture.
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Sheltering from the news cycle and the mating market with the Great Greatest Wendy Cope.
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Hope adolescents and adults watching
#TheArchies
learn some grace in the act of romantic rejection/heartbreak from this lovely scene. Highlight of the film beyond the dancing.
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Nearly five months into the release of
#DesperatelySeekingShahRukh
and can't believe we're still in bestseller lists keeping stellar company :) Do consider gifting the book to a man on "women's day"
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I'm hugging the Sunday papers today.
@the_hindu
prints a rave review of
#DesperatelySeekingShahRukh
, calls the book"genre-bending" and "a powerful commentary on Indian women"+a toolkit for women navigating their lives. Extra special coming from
@sujo2906
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A few days late to commemorate two years of this conversation that changed everything
for my writing. Thank you
@amitvarma
for this.
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15 years of research and writing, 2.5 years out in the world. Thank you to those reading, gifting, recommending, reviewing. Whatever these algorithms may mean, I'm so grateful!
#desperatelyseekingshahrukh
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Sneak peek at my next decade long endeavour: the economics of fun. This one about how many Delhiites are reframing the idea of festivals,family+ being 'single'..High time the married couple stopped being the default design setting for all our processes.
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Greatest plug to go solo to the movies when you feel like it. This is dedicated to "Vidya" and the many strangers I've befriended through SRK film screenings
#iykyk
Will take a break now…need to go and be with kids. Love u all and thank u for coming to the movies!!! It’s more fun to watch films with strangers who become friends in the hall….no???
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For
#DesperatelySeekingShahRukh
, I measured how much women speak in Hindi films. I can't use all the numbers for the book, my plan is to share here. I'll post detailed tables soon but on the eve of
#InternationalWomensDay
, sharing summary analytics.
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A lot of young people (aspiring non fic writers) asking me about "lessons" from two years of publication. I only offer one.
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1/2Write about the female life through the lens of women's enthusiasm 4 India's biggest matinee idol,you'll constantly battle dismissal.Write using the lens of things the male gaze deems interesting+legitimate,you won't face this chronic chicklitification of years of research.
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That a group of glory loving men denied a woman one of the world's biggest prizes captures nothing but our boys-club decision making systems and how the male gaze dominates the landscape of reward/recognition.She could have won and credited team effort,like past winners.
The leadership looked at different aspects of the award, and decided against her accepting the same!!!!
via
@NewIndianXpress
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B for boys' club. Work in progress cataloguing share of female contributors in oped pages. Will add The Hindu later. Don't cite "pipeline" effects as a shoddy excuse for over-opinionated male elites. Imagine caste breakdowns would be worse. This is till Jan-Dec 10 2023.
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15 years since the research started, 1.5 years since release, we are holding on. Thanks to those reviewing, engaging, reading, gifting.
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First litfest panel was heaps of fun. Young Srinika came with her parents. Too young to engage with the book,during qna she asked"Do girls need support to grow?"She plans to make men in her family help with housework.
#dalsabzifeminism
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Three feminist economists walked into a bar. A certain book made an appearance.
@_ADeshpande
@N_Kabeer
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3/3 Sometimes, you can laugh and ease up on scrutinizing every single thing the female body does and voices. Sometimes, you need to watch Barbie. Thanks to everyone who made it.
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2/3Sometimes,you need to see a giant Bollywood-esque dance number with Ryan Gosling. Sometimes, you need to see an honest admission of insecure men relishing patriarchy.
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Thanks to everyone who is listening, engaging and picking up the book!Thanks to
@amitvarma
for delving deep into how the book is not about SRK (I'm too much of a fan to 'analyse' the star),nor on SRK fandom,but about womanhood in India.SRK is a powerful (+sexy) research method.
Indian women are lonely in the bedroom, lonely in the kitchen, lonely in the workplace.
Shrayana Bhattacharya (
@BShrayana
) joins me in episode 259 of The Seen and the Unseen to discuss the interior & exterior lives of these unseen millions:
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Keeping up with our times, Raj is full of rage. Photo via mahaSRK on Insta. Can't wait for
#Jawan
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Joining Twitter-Pradesh sheepishly to graze feeds and share the happy news of my 15 year labour of love releasing in 8 months. Thanks
@HarperCollinsIN
#DesperatelySeekingShahRukh
#thedebiagency
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On Oct 20th 1995,the Indian matinee idol and romance genre changed 4ever (good/bad/both).A hero who peeled carrots and adhered to tradition;a heroine who wrote poetry and wanted to escape convention.Petitioning for audiences to be able to watch
#ddlj
on the big screen next week!
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1/3 In today's Sunday
@timesofindia
i outrage on our boys club economy and the associated technocratic obsession with reducing this deeply political problem of justice/women's freedoms to cute apolitical "technical fixes"
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Dedicated to the brave personal histories of protestors and the sisterhood of India's female workforce. Today in the Times of India
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Desperately seeking dosa :)
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Far away from the aesthetics of (publicity seeking) neediness, a few good men.
#SRK
has never looked better or braver on screen.
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#DesperatelySeekingShahRukh
gets a rave review in Mint! One that starts with Gary Becker's economic models, acknowledges the book's attempt at a nuanced feminism and ends with a lovely comment on social science literature. I hope
#SRK
reads Mint Lounge :)
In ‘Desperately Seeking Shah Rukh’,
@BShrayana
writes that every woman interprets freedom differently and wins it though incremental negotiation.
@PySamarth
reviews the book.
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OK SRK fans, especially the
#fangirls
: Let's do this! If you have an
#SRK
fan story,
@jaiarjun
and i want to hear it!! Please join us on Feb 25th at 8pm sharp. All details below.
#DesperatelySeekingShahRukh
Inviting All our upcoming Space:
@jaiarjun
in conversation with
@BShrayana
on the book 'Desperately Seeking Shah Rukh' on 25th February 8pm IST.
All SRKians must listen to this amazing conversation so set the reminder for it NOW!
#ShahRukhKhan
#Pathan
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1/3 Catching up on my academic reading and I wish more economists would leave the analysis of social norms and culture to sociologists/anthropologists. Caveat and collaborate meaningfully without believing econ is the social science around which other ways of seeing orbit.
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FWIW:
#PastLives
is one of the best films I've seen in ages. Watch it at a PVR or INOX near you. GO NOW!
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Ladies, go solo. You can always watch it again with friends.
No one wants to watch Pathaan with me shall I just abandon all my friends and family and get new ones.
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As the film approaches a week, a reminder that for many, it was never about adarsh crores, adarsh liberalism or adarsh commentary.
#seekingsrk
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Tomorrow, I'll talk about
#DesperatelySeekingShahRukh
at 4.30pm hosted by the Vikram Sarabhai library at IIM Ahmedabad. Register to join here:
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Nearly eleven months since release, book holds on in charts and hearts (?) As we reach the release of paperback, I'm a lump of gratitude for those who've read, reviewed, platformed and recommended.
#pictureabhibaakihai
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This photo from the Book Fair at Pragati Maidan remains the most surreal image. Thanks to those who made it happen.
Second birthday for this clutter breaking book that broke all stereotypes in narrative non fiction - mixing megastar fandoms with pure economics - while trying to find an answer to that question, what women really want.
@BShrayana
did all this and more in her debut!
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#DesperatelySeekingShahRukh
is
#1
on the Asian Age
#Bestseller
list! Thanks to everyone reading, recommending, reviewing!
New book - and one that a LOT of people are reading and loving
@BShrayana
Desperately Seeking Shahrukh
@HarperCollinsIN
. No one has viewed Indian economics and what women want through this lens!
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2/2 The cheers across morning shows are making this non-holiday (at a bleak time) feel like a festival. The box office numbers hold an ocean of sentiment. They clarify that the country stands united in
#DesperatelySeekingShahRukh
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1/2 Thinking of all hopeless romantics today. May you find comfort and love in the stories of others.
#DesperatelySeekingShahRukh
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Humbled and delighted by this message :)
Totally enjoying reading this
@BShrayana
.. and errrr that preface … ALSO ME! 😬😬😭😭💁🏾♀️💁🏾♀️ I told
@iamsrk
, whilst Fangirling unabashedly, that he is a whole cultural phenomenon .. this book is proof.
#Recommended
#notanad
@HarperCollinsIN
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Kitaab is the 34th most gifted book on Amazon India. Whatever the algorithm means, so much gratitude to those reading and gifting away.
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1/2 Amusing how "liberal" brilliant boys of Indian nonfiction can't even pretend to care for a woman's opinion on their book jacket. I checked the top 50 hotnewreleases (w/o self-help)on Amazon India's "Society and Culture" section: 75% written by men; 85% of the blurbs by men.
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In today's
@timesofindia
, I write about
@iamsrk
's deep connect with Indian women and their khushis and ghams. And just like the movies, hope love prevails over hate.
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The book's first review from Pakistan! It is a generous one :) So delighted to see
#DesperatelySeekingShahRukh
resonate cross border in these strange times.
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As Pathaan advance bookings advance like mad, please consider gifting a ticket to a fan who can't afford it. Many fan clubs are organising subsidized screenings. I'm trying to do my little bit too. Fun should not be a monopoly.
#redistribution
#PathaanAdvanceBookings
Booked total 31 tickets for friends and family ...
#Pathaan
sala sabka ticket book kiya abhi tak khudhke ticket ka koi ata pata nahi 😂 ... !! Just kidding
We are going for a huge celebration
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Five months into release, on the cusp of Holi,no-one is more surprised by how the book is unfolding than me. Thanks to ALL those reading,reviewing, recommending.
#DesperatelySeekingShahRukh
#bestsellers
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A week away from two years. A day after
#SRKdivas
.Holding on. I'll stop tracking the book in lists soon but gratitude to those reading, gifting, recommending. Every shout out helps.
#desperatelyseekingshahrukh
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Rare senti photo post on Twitter Pradesh to pronounce extra pyaar for wife
@supriyan
I could not have survived writing,promotion cycle and the mayhem of 2020-2022 without our giggles. And thanks to everyone who packed the room yesterday!
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Flying out of T3 Delhi, and spotting
#DesperatelySeekingShahRukh
high up on the non fiction charts. The shop manager says SRK ought to call me once. I agree! The best airport trip ever :)
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Thrilled that the first book event is at BIC Bangalore on Nov 12. Please join me with Manu S Pillai and Janhavi Nilekani as we discuss
#DesperatelySeekingShahRukh
. Register to participate in person or virtually here:
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He doesn't necessarily need to talk about politics.He is politics.
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Thank you
@AttaGalatta
@BlrLitFest
for this wonderful moment in the book's journey.Extraspecial coming from an independent bookstore+a citizen led festival.Thanks to Shruti Debi
@ShougatDasgupta
@HarperCollinsIN
+everyone I interviewed+
@UnamPillai
for being best hype person.
@BShrayana
wins the
@BlrLitFest
Atta Galatta prize for best work of non fiction for her 'Desperately Seeking Shahrukh' 💯🙌
@HarperCollinsIN
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For students who write about pricing and pdf copies, Discount Aunty back to tell you the book is on sale. Purchase at a store if you can. And no,the book is not about SRK. And yes, it is about SRK :)
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2/3 The crowd was a steady stream through a busy Saturday night at Bandstand. The vendors nearby reported an increase in incomes each time the actor shows up outside to greet fans.
#multipliers
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My love letter to the wonderful SRK and Indian womanhood out soonly!!
#29YearsOfSRK
#desperatelyseekingshahrukh
With a career spanning three decades,
@iamsrk
has touched the hearts of millions across the world. In her forthcoming book,
#DesperatelySeekingShahRukh
,
@BShrayana
explores the lives of women who have taken the icon to heart. Publishing soon!
#29YearsofSRK
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Reckon the research in my book captures the demand side story to what the incredible Aditya Chopra helped to supply.
#economicsofsrk
Finding this picture while I'm reading "Desperately Seeking Shah Rukh"
Written in the stars.
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मन से रावण जो निकाले राम उसके मन में है
As the song from Swades suggests, may we conquer our small hearted inner demons.
#ShubhoBijoya
#swades
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Nodding aggressively in agreement : )
The only disappointing thing about
#DesperatelySeekingShahrukh
by
@BShrayana
is that it's been mostly posited/perceived as a book for women. It's an insightful reading for all, especially men. A riveting concoction of the desires and dreads of young Indians today.
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